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Wokingham Homeworkers Network

Wokingham Homeworkers Network. Wisdom & Waffle with The Wokingham Word. The Wokingham Word A bit of background. Established 2004 “My Mag” formula Re-invention 2,000  16,000  18,000  24,000 “proper” magazine format The fun, free, friendly guide to Wokingham. Know Your Competition.

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Wokingham Homeworkers Network

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  1. Wokingham Homeworkers Network Wisdom & Waffle with The Wokingham Word

  2. The Wokingham WordA bit of background • Established 2004 • “My Mag” formula • Re-invention • 2,000  16,000  18,000  24,000 • “proper” magazine format • The fun, free, friendly guide to Wokingham

  3. Know Your Competition

  4. Know Your Competition • Who ARE your key competitors?

  5. Know Your Competition • Who ARE your key competitors? • Can you compete?

  6. Know Your Competition • Who ARE your key competitors? • Can you compete? • Ignore them!

  7. Planning

  8. Planning Do plan … a little bit

  9. Planning Do plan … a little bit Tax and VAT

  10. Planning Do plan … a little bit Tax and VAT Accountant / Book-keeper / Advisor

  11. Planning Do plan … a little bit Tax and VAT Accountant / Book-keeper / Advisor Medium & Long Term Plan?

  12. Tweak Frequently • Constantly Refresh • Cut Costs (or increase prices?) • Software Upgrade • PC Upgrade • Distribution

  13. Promotion • To advertise or not to advertise …

  14. Promotion • To advertise or not to advertise … • Promote consistently

  15. Promotion • To advertise or not to advertise … • Promote consistently • Simple, clear messages

  16. Promotion • To advertise or not to advertise … • Promote consistently • Simple, clear messages • Keep it fresh

  17. Promotion • To advertise or not to advertise … • Promote consistently • Simple, clear messages • Keep it fresh • Loss Leaders

  18. Saying “No”(or “Enough”) • Self Protection • Protection of customers • Judgement • It’s not perfect, but it’s OK

  19. Perils of the Self Employed

  20. Perils of the Self Employed Working from home

  21. Perils of the Self Employed Working from home Sharing the load

  22. Perils of the Self Employed Working from home Sharing the load Non payers

  23. Perils of the Self Employed Working from home Sharing the load Non payers Complaints

  24. That’s all folks! • Any questions?

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