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Indian Ice-Cream Industry and Supply Chain Innovation at Geddy’s

Indian Ice-Cream Industry and Supply Chain Innovation at Geddy’s. Team Name: Group 9 1 st R ound Room RAWLS 3093 Xiang Li Della Mihardja Xiaoyang Chen MinqianGuo. Contents (Xiang Li). Key Features and Challenges (Xiang Li). Focus (Della Mihardja).

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Indian Ice-Cream Industry and Supply Chain Innovation at Geddy’s

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  1. Indian Ice-Cream Industry andSupply Chain Innovation at Geddy’s Team Name: Group 9 1stRound Room RAWLS 3093 Xiang Li Della Mihardja Xiaoyang Chen MinqianGuo

  2. Contents (Xiang Li)

  3. Key Features and Challenges (Xiang Li)

  4. Focus (Della Mihardja) • Why Market Expansion as short-term focus? • Gain market share • Enhance brand name • Why Cost Efficiency as long-term focus? • Economies of Scale • Transportation • Production Efficiency • Eliminating waste

  5. Demand Shaping(XiaoyangChen)

  6. Demand Shaping(XiaoyangChen) Expand Duration • Promotion (Christmas , New Year..)

  7. Capacity Planning(XiaoyangChen) Low Season • Increase Sales Peak Season • Increase machines capacity by technology • Reduce bottlenecks • Use other plants Demand Forecasting: • Exponential Smoothing with Trend Aggregate Planning: • Chase Strategy • Different planning for different raw materials

  8. Weekly Profit vs. De-seasonalizeWeekly Profit (MinqianGuo) Target Service Level Policy Target Level for Top Margin Policy

  9. Flavor Sales vs. Total Sales (MinqianGuo)

  10. Insight to BT (MinqianGuo)

  11. Top 3 Margin Policy (MinqianGuo) Profit = Margin * Demand

  12. Flavor Demand (MinqianGuo) • LL has a low demand compared to others

  13. Short Term Recommendation (Della Mihardja) • Modify Target Level for Top Margin Policy • 90% in-stock level for top three most favorite flavors • Supplier policy • Contract (bulk-buying) • Product Customization • Implement Just Sundaes’ format to Go Geddy’s Retail outlet • Demand Forecasting Tool • Exponential Smoothing with Trend

  14. Long Term Recommendation (Della Mihardja) • Add more vendor • Price-setting • Different price for different flavors • Procurement • Disintermediation (eliminate agent) • Spare more working capital in USD • Subsidiary in free-port country • Transportation • Eliminate third-party logistics

  15. THANK YOU

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