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Presented by Sawmill Marketing Public Relations

Presented by Sawmill Marketing Public Relations. Founded in 1995 Specializes in media relations, media training, crisis communications, social content integration Focus is on using Public Relations as a Client’s Business Development Strategy. Traditional Media. Traditional Media Strategy.

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Presented by Sawmill Marketing Public Relations

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  1. PresentedbySawmill Marketing Public Relations • Founded in 1995 • Specializes in media relations, media training, crisis communications, social content integration • Focus is on using Public Relations as a Client’s Business Development Strategy

  2. Traditional Media

  3. Traditional MediaStrategy • How • Target Audiences • Objective/Purpose

  4. Traditional MediaTools • News Releases • Interviews

  5. Traditional MediaTools • Tours • Background Information/Fact Sheets

  6. Traditional MediaTools • Experts • Images • Story Pitches/Ideas

  7. Traditional MediaTactics • Exclusive/Advance • Balancing Local, Trade, Regional, National

  8. Traditional MediaTactics • Print, Online, Broadcast • Hard news vs. feature/trend (soft)

  9. Traditional MediaTactics • Many ‘points of entry’ • Wire services/social media distribution service

  10. Traditional MediaTips • News vs. Promotion • Timing Could Be Everything

  11. Traditional MediaTips • Repurpose and Recycle • Stop ‘n Start or Ongoing?

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