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TTM. Taiwan Thailand Myanmar. Team Members: Sally / Amy / Vincy / Shelly / Ken. OUTLINE. Introduction - History of Fast food - Culture factors Question 1 Question 2 Q & A. Do you want Pickled Beets with that ?. What is the Pickled Beets ? Why the title goes like that …

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  1. TTM Taiwan Thailand Myanmar Team Members: Sally / Amy / Vincy / Shelly / Ken

  2. OUTLINE • Introduction - History of Fast food - Culture factors • Question 1 • Question 2 • Q & A

  3. Do you want Pickled Beets with that? • What is the Pickled Beets ? • Why the title goes like that… • Let’s take fast food as the example...

  4. Fast Food • Definition : The result of an evolutionary process in our eating habits. • Early centuries… - Human go hunting - The discovery of sault As times and centuries went on human beings become specialized. - Outdoor market

  5. Fast Food Pops Out • Entrance of workforce for women • Dinners Cafeterias • Fulfilling the society needs • “Fast food became more efficient” as human can “Eat on the run”.

  6. History of Fast food • Carl Kascher,1944 • Ten years later.. McDonald’s brothers came into the scene. Richard and Maurice

  7. McDonald’s effect • Locations in 121 countries. • 30000 McDonald’s restaurant. • The food you can order in McDonald will be different as you live in different country. By: Culture Weather Environment Perception

  8. Cultural Factors in Fast Food Industry

  9. http://www.youtube.com/watch?v=_UKLncvGxQ8

  10. The Invention of Local Food in Mac’s Manu - 1990s, Macdonald came outside the United States In 1993, a new region was added to the empire when the first McDonald's in the Middle East opened in Tel Aviv, Israel - Increasing percentages of company’s revenue and income from outside the United States

  11. Example of local food in Macdonald's Manu South Korean Taiwan McDonald's Bulgogi burger Shrimp Burger with a rice bun and Corn Soup inTaipei

  12. Example of local food in Macdonald's menu New ZealandIndia Germany Chicken Maharaja Mac Kiwiburger Hamburger Royal TS (quarterpounder with tomatoes, lettuce and a white sauce)

  13. Q1 What effects do cultural differences have on the design of fast food offerings in this reading?

  14. Culture • Religious Belief • Sense of Flavor • Symbol • Education • Personal Value • History • Environment ● ● ●

  15. Religious Belief -India -Israel

  16. Sense of Flavor -South Korea -Japan

  17. Symbol -New Zealand

  18. Q2：What functions in the organization are impacted by the differences in product offerings among different countries?

  19. R&D and Production • Sop(Standard Operating Procedure) : A little difference among each country • (Use Mcdonalds’product as the example)

  20. Marketing

  21. Human Resource Human The principal of home country

  22. Finance • User local money to buy local ingredient, so exchange rate is very important.

  23. Q & A Any questions please feel free to ask… 

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