PRESENTATION TEMPLATE

1. PRESENTATION TEMPLATE

2. The Goal is… “Every presentation will be unique and have its own flow, but a template is a really good start.” To communicate the company’s story as clearly as possible To create excitement for the opportunity to attract further resources To get a second meeting!

3. Presentation Musts… Less Is More– 13-15 Minutes only– Graphics; Keep It Simple, Standard Logo 12-14 slides with key sound-bites (3-4 per slide...the rest is your story!) Utilize back-up slides to pull out during the Q&A session (anticipate questions and prepare)

4. Slide 1 – Introduction • Presenter and company introduction • Who you are • What market you address • What does your business do? • Significant milestones to date • Anchor Points (2-3 questions to focus the panel) • Business model? • Go-to-Market strategy? • Funding? 30s Elevator Pitch

5. Slide 2 – Opportunity • Define the opportunity (The Pain) • Who is the customer? • What is the big problem? • How important is a resolution? • How do will you turn “need” to “want”? • What is your value proposition? • Quantify the solution

6. Slide 3 – Your Solution • Compelling description of your solution • Graphics, illustrations pictures, video • What is it, what does it do? • KISS (Keep It Simple Stupid) • Key Benefits v Features (don’t go into technical detail) • Relate to the opportunity • USPs • Why will the customer pay?

7. Slide 4 – Technology (if appropriate) • In layman’s terms • Graphs and pictures work • Assume that the audience does not know the technological field you are in • Give a compelling description without using abbreviations or techy terms

8. Slide 5 – Market Frame • Frame your market • Type (who are the customers) • Size (Annual Available Market) • Growth (AGR) • Maturity (Buying Cycle) • How will your solution be positioned? • Demonstrate market fit • Market penetration • What is your unfair advantage?

9. Slide 6 – Competitive Market • What does the competition landscape look like? • Are there alternative solutions? • Barriers to Entry • Who are your target customers? • How do they buy? • What’s holding you back?

10. Slide 7 – Competitive Advantage • What is your “unfair advantage”? • What are your differentiators that “hook” the decision makers? • What is your solutions life cycle? • Why should the customer pay for it • What’s your value proposition?

11. Slide 8 – Go to Market Strategy • Price (value) • What is your Pricing model? • Place (where and how will you make sales) • Channel to market • Promotion (branding, lead generation) • PR • SEO • Advertising • Media

12. Slide 9 – Traction • Your Team • Corporate Governance • Financial • Marketing and sales • Technical • Demonstrate the team’s ability to deliver • Build confidence in team • Track record • Traction to date • Milestones achieved against objectives set

13. Slide 10 – Financials • Financial Plan (overview) • P&L • Cash Flow • B/S • 5 Year forecast • Highlight critical assumptions/milestones • Highlight risk mitigation • Don’t provide details • But be prepared to discuss

14. Slide 11 – Funding requirement • How much money do you need? • Where will the money be put to use? • R&D • Marketing • Sales • Production • Administration • How long will the money last? • What is your exit plan and valuation?

15. Slide 12 – Chronology Mass Production (II) Phase II Development Project Milestone Pilot Test Mass Production (I) Phase I Development Strategic Planning 2006 2007 2008 2009 2010 Financial Milestone Fund Raising (I) US£ 1 M Fund Raising (II) US£ 1.5M IPO/Trade Sale Time

16. Slide 13 – Assumptions & Risks

17. Slide 14 – Exit Strategy • Acquisition • By who and why • Recent precedents • IPO • Recent similar examples • Forecast • In 5 years… • Revenue… • EBITDA

18. Slide 15 – Summary • The Opportunity • Your Solution • Your uniqueness • The Prognosis The Wow Factor “List your USPs, leave the audience with a few “deep” lingering thoughts and repeat the 3 questions you want the panel to focus on…”