Dual Degree in Marketing Management

1. Dual Degree in Marketing Management

2. Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company’s objectives. Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the key role in the success and growth of any organization.

3. Potential Careers • Marketing Manager • Operations Manager • Sales Manager • Marketing Head

4. Eligibility Any Graduate Duration 2 Year ( 4 Semester)

5. ProgramStructure Semester I Financial Management Business Environment Managerial Economics Organizational Behavior Human Resource Management (HRM) Quantitative Techniques Semester II Strategic Management Marketing Management Management Information Systems (MIS) Production & Operation Management Research Methodology for Management Decision Accounting for Managers

6. Program Structure Semester III Entrepreneurship and Small Business Management Legal Aspects of Business Principles and Practices of Management Managing e-business Retail Management Production Planning and Control Semester IV Services Marketing and Customer Relationship Management International Business Management Advertising and Sales Promotion Product and Brand Management Industrial Marketing Financial Service Marketing

7. For More Details Visithttp://www.jnujprdistance.com/online-courses/dual-degree-programmes/mba-pgdm/marketing-management.aspx