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Joy Films lends production services to craft a challenging car commercial for Toyota shot in a desert in complete darkness.<br>
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Making ‘Power of Confidence’ - a Toyota car commercial | Joy Films Three men who share a common love for automobiles design their vehicles for the ultimate race. Your Challenge? For traveling into the woods in pitch black. This project's success relied on catching the drama, and gritting the right way. We believe that each challenge opens up a new opportunity but the key is preparation. Our teams had to be as precise as the pilots, with just 2 days available for the shoot. It took more work to find the right locations but it saved us the time we would otherwise have spent on set design. The authenticity of the locations was critical in adding character to the film. What defines good manufacturing company? It's good planning and training, and problem-solving skill on-the-spot. Locations can conduct themselves erratically. No matter how well prepared you are, some surprises always come up. It had been a random unexpected desert storm in this case. Creativity comes to play while finding the right answers nd turning it into an opportunity to a sudden problem. All you need is the right people you can rely on for the task. Those are the people who can run the project successfully. We managed to create a film with a modest budget and a short turnaround time which exceeded all our expectations. A bold idea, a successful customer and a productionproduction team driven by passion is invincible. The whole Toyota campaign received over 1 million views on their social media channels. The Original Article is published here:https://bit.ly/2UWVbuP