Membership Campaign 2014

1. Membership Campaign2014 Gary Wickman, RRT, FAARC Chair – AARC Membership Committee

2. Campaign 2014!Affiliate Membership ChairCampaign Rollout4/13/2014

3. Review of why we are holding this campaign! • More services • Better patient advocacy • More voices

4. Active Membership Numbers Through The Years

5. What is the potential?*AARC Members vs Licensed RT*Average in states 25%* Top Five:Washington - 63%South Dakota - 54%New Jersey - 54%Pennsylvania - 49%Hawaii - 44%

6. 2014 Membership Campaign • Visit Project • Resources for Affiliates • Prizes for members • Incentives for states • Growth for AARC!

7. The Details • The campaign starts now. • The long term goal is 50,000 Active members and 60,000 total members • There is an interim goal of 46,000 Active members • There will be an incentive for states to help us reach the interim goal • This campaign will affect: • New Members – (Recruitment) • Renewing Members – (Retention) • Student Members – (Movement from Student to Active)

8. The Quarterly Member Prizes • Renewing Members: • Quarterly drawings for an IPad®for the members who renew their Active Membership in the three months prior • Students renewing as Active will be eligible here!

9. The Quarterly Member Prizes • New Active Members: • Quarterly drawings for a kindle fire for members joining the AARC as an Active Member in the three months prior • New member = new member or lapsed member whose membership lapsed for > 2 years.

10. The Ask to the States • The “Visit Project” • Need each Affiliate to make “at least” 5 visits to either hospitals or Educational Programs • Provides face to face time from Affiliate Leadership • Grass Roots work

11. The Ask to the States • Membership Chairs • Affiliates need to assign someone to “lead the way” for membership • You will be asked to attend quarterly webinars, the first one is today • Your job is to coordinate the Affiliate efforts

12. Resources for the Affiliates • Membership Website • Visit Project planning materials • Membership Tools website • http://www.aarc.org/membership%5Ftools/ • Power Point presentations • Student and Current Practitioners • Survey to collect data • New methods of communication

13. What the AARC Membership Committee Will Do • Each Affiliate will have an AARC Membership committee member assigned as a liaison • We will do visits as well, need to coordinate with Affiliates • Meet by Teleconference every other month • Collect and communicate the data to the Affiliates • Award the quarterly member prizes • Conduct Student Webinars • Two already held • Three more will be done, May/June, September, November/December

14. Affiliate Incentive Program • There are two levels to the target • We first must achieve the overall target, 46,000 Active members • Then Each Affiliate will have a target based on the percentage of members they have in their state to licensed RTs • If you are < 25% of Licensed RTs-need to achieve an increase of 15% • If you are < 50% of Licensed RTs-need to achieve an increase of 10% • If you are > 50%% of Licensed RTs-need to achieve an increase of 5% • When we reach our overall target, 46,000 • Pay out will be a “One Time” Bonus of $1 per member at the time we reach the target for those Affiliates who have also achieved their individual targets • Those Affiliates that do not also achieve their Affiliate Target will not receive the Bonus

15. What is the potential? • If all states increased by 5%, we will not make 46,000 • We need an average of 9% growth to hit the 46,000 • When we reach 46,000, we will be at 28% of our potential

16. More Campaign Details • We are using 12/31/2013 numbers to determine the individual Affiliate targets • We are ready to supply you with the resources to be successful • This campaign depends on you and your Boards to engage the RTs in your states • Remember this is not a one time push around your State Meetings. It needs to an ongoing campaign.

17. What can we do to get on track? • Remember our Campaign 2014 goal • The GOAL is to engage the affiliates to have a year-long sustained “GRASS ROOTS” effort to raise the number of ACTIVE MEMBERS in our organization. • Successful campaigns are local campaigns!!! • Each Affiliate needs to have a Membership Committee with a great Membership Chair • This campaign needs to continue focus throughout the whole year

18. Final Thoughts • Each of you need to go back and engage your teams • Utilize your Management Sections if you have them • If each current member can recruit one new member, we would be incredibly successful • When we reach our goal, we all benefit • AARC membership increases • Better support Advocacy • More member benefits • State representation increases • Reach your targets-Bonus is paid • Even if you do not, any increase means more revenue sharing and you can provide more for your members • IT’S A WIN-WIN CAMPAIGN!!!

19. www.aarc.org/membership_tools

20. Helpful Tools

21. Ask! • Won’t you please join the AARC. • We can do it right now. . . • Fill out the application and give me your check. • I’ll sit here with my computer and we’ll fill out online together with your credit card.

22. Questions? Gary Wickman Gary.wickman@providence.org 425-404-6638 Sherry Milligan milligan@aarc.org 972-406-4656 or 972-243-2272