1 / 26

Pricing Concepts

Chapter 17 Objectives. 1.Discuss the importance of pricing.2.List and explain a variety of pricing objectives.Explain the role of demand in price determination.4.Describe cost-oriented pricing strategies.5.Discuss other possible factors that influence price. . The Importance of Price. .

keaton
Download Presentation

Pricing Concepts

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    15. Elasticity of Demand

    21. Markup Pricing: Toaster Manufacturer

    22. Target-Return Pricing

    23. Break-Even Volume

More Related