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How to sell?

How to sell?. By Kiranpal singh. Show enthusiasm. Love what you're doing when you're selling a product . The customer will not feel as if they're at the receiving end of a hard sell without choices if they're dealing with a good salesperson. Be knowledgeable about the product .

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How to sell?

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  1. How to sell? By Kiranpalsingh

  2. Show enthusiasm • Love what you're doing when you're selling a product. • The customer will not feel as if they're at the receiving end of a hard sell without choices if they're dealing with a good salesperson.

  3. Be knowledgeable about the product. • There is nothing more infuriating to a potential customer than to come across a half-hearted salesperson who claims uncertainty about what the product can and can't do, what it's made from, and what happens when things in it stop working.

  4. Translate the product's features  • Have you used the product, tested it, tried it out, or worked with it, whichever is relevant? • Do you feel comfortable about being able to talk to a customer as someone totally familiar with the product? • Ask yourself one simple question: Why should a customer buy my product?

  5. Understand the motivations of the buyer • When presenting the product to the customer, bear in mind that most successful products and services are bought, not sold.  • They are bought by people who have a need, and believe that the product will satisfy that need. 

  6. Convert the customer's motivations into the product's characteristics. • In marketing, this is known as "positioning", and it consists of equating the product with the customer's hopes and desires. 

  7. Be across all the aspects that feed into the end sale of a product.  •  Advertising, merchandising, and marketing are support functions for selling.

  8. Explain the product clearly • Good product information, including retail packaging, is important. • Not only can sales be made by product information, most sales are made this way. 

  9. Ensure that the benefits of the product are made loud and clear. • Besides the actual utility, beauty, or even fame of the product, what are you offering above and beyond? 

  10. When selling a product one-on-one to a prospect, translating the information to benefits is even more important than the information required. • Salespersons who determine the client's needs in both product features and emotionalneeds will always win out over product information alone.

  11. Close the sale • As you confirm your prospective buyer's interest in the product, trial closes like, "Does this sound like the product you want?“ • When answered in the affirmative, this may mean you have completed the sale on that product, and it is time to build the sale with related products.

  12. Be prepared to give customers time to consider.  • Appearing over pushy is a turn-off for many modern-day buyers who do their own savvy internet research before coming to see you. 

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