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Future of Online Marketing?

Future of Online Marketing?. ni. Online Marketing is the Future!. The Shift. attention. engagement. qualitative. quantitative. spray-n-pray. aim-n-shoot. monologue. dialogue. tv. internet. What’s OUT. What’s IN. And what’s round the corner?.

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Future of Online Marketing?

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  1. Future of Online Marketing? ni

  2. Online Marketing is the Future!

  3. The Shift attention engagement qualitative quantitative spray-n-pray aim-n-shoot monologue dialogue tv internet What’s OUT What’s IN

  4. And what’s round the corner? Nikhil Rungta, Head Marketing, Yatra.com

  5. SMO Social Media Optimization • Better tracking • Standards will be set for Social Network Advertising • More targeted • Traditional portals – AOL, yahoo – under threat Optimization Social Media

  6. Mobile Web • iPhone • Mobile coupons • Location specific – highly personalized advertising • Right message at Right place (point of sale) • Higher conversions

  7. eMail Marketing Get paid to Get eMail • Guaranteed delivery • Spam issues to recede • Faster, cheaper, effective and everywhere

  8. Video Ads • Greater consumer engagement • Better click-through rates • Click Here to Play Now

  9. Thank you

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