5 Mobile Marketing Tips for the Holiday Season

1. 5 Mobile Marketing Tips for the Holiday Season 5 Mobile Marketing Tips for the Holiday Season Yay, it’s that time of the year again. Christmas and New Year is around the corner. Shoppers around the world are in a festive mood and aren’t shying away from spending lavishly. Holiday season brings with it not just gifts and joys but a dramatic increase in sales as well. According to Statista, m-commerce sales in the U.S. during the holiday shopping season last year surpassed 12.65 billion US dollars. With a substantial fraction of users switching from browsers to apps for searching and shopping products, mobile is becoming a leading platform for marketing. So here are 5 smart tips for mobile marketers to help them make the most of this holiday season and bring a spike in the mobile revenues. 1.Send Targeted Push Notifications Push notification is an achingly powerful tool for driving engagement. If you can get your new users to opt-in for receiving push notifications, half the battle is won! To win the other half, you have to get the ‘what’ and the ‘when’ of sending push notifications right. Pick an online app maker that enables you to schedule and send push notifications across any time zone across the globe. 2.Pamper Customers with Gifts and Offers Who doesn’t love getting gifts on Christmas and New Year? As a brand, it’s a great time to spoil your customers with specials, deals and discounts, festive coupons and more. Be their Santa. And that doesn’t mean you have to shell out huge discounts! Think creative. You can offer your customers gift cards, promo codes, free downloads, in-app bonuses, free gift wrapping, free trial of a premium plan etc. Pick an app builder that allows you to run offers and promotions on your own!

2. 3.Deck Up Your App Decking up your app for the upcoming festive season is a great way to entice prospects and users and get unprecedented engagement, increasing your reach exponentially. When you create your own app, choose an app creator that comes loaded with a galore of gorgeous templates and enables you to do unlimited customization without having to code. 4.Deploy Deep Linking Infrastructure Launched in 2013, Google app indexing puts your app at the forefront by indexing your app’s content in Google search results. Now the questions is, how to get indexed better. That’s where deep linking comes into picture. By deep linking specific pages within your app, you increase your likelihood of getting discovered where you are being searched for. 5.Send E-Mailers Boasting of 4000% ROI, emailer continues to be the best channel for customer acquisition and engagement, more so, during the holiday season. The reason is obvious, customers expect to bag great deals at this time of the year. So create beautiful holiday-themed emails ahead of time and schedule them for the upcoming festive days. We hope these expert tips help you make the best of this season. Appy holidays!