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Membership Growth Index: Developing a Predictive Metric for Club's Success and Challenges

Develop a predictive metric to identify a club's current and future membership growth successes and challenges. This index measures the gain or loss of membership over a three-year period, highlighting areas that need improvement.

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Membership Growth Index: Developing a Predictive Metric for Club's Success and Challenges

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  1. Membership Growth Index

  2. Objective Develop a predictive metric to identify a club’s current and future membership growth successes and challenges

  3. Assumption #1 • A truly effective Rotary club is one that: • Sustains or increases its membership base • 2. Implements successful projects that address the needs of its community and communities in other countries • 3. Supports the Rotary Foundation through both program participation and financial contributions • 4. Develops future club leaders capable of serving in Rotary beyond the club Essential

  4. Assumption #2 Consistent, moderate membership growth is the single best Key Performance Indicator of an effective, vibrant club. Likewise, chronic (multi-year) membership loss is a red flag identifying a club with some degree of dysfunction.

  5. Examples

  6. Examples

  7. Assumption #3 Club leadership owns club performance The only way to strengthen a club is through the commitment and focus of the sitting club leadership, resolved to lead the changes needed to return to vibrancy

  8. Membership Growth Index (MGI) • Leading indicator of a club's future membership trend • Index is the percentage gain or loss of membership for a three-year period, ending the most recent July 1 • Negative MGI (exceeding -5) is a key indicator of a club that needs strengthening of the club experience, club leadership and/or membership strategies

  9. Why Three Years? • In 3 years, little has changed in the external environment -- demographics, economy, etc. • 3 years vs. 1 year removes some volatility from year-to-year membership swings, producing a more stable index • Whatever has changed in 3 years is almost entirely within the club -- the result of strategies (intentional or not), policies and beliefs held by its leadership and its members

  10. Worksheet Sample Club 56 56 48 45 46 12 Sample Club

  11. Calculate 2012 to 2015 Gain -11 56 56 48 45 46 Sample Club 12

  12. Calculate 2013 to 2016 Gain -11 -10 56 56 48 45 46 Sample Club 12

  13. = G/B x 100 Calculate 2015 & 2016 MGI -11 -10 56 56 48 45 46 Sample Club -19.6 -17.9 = H/C x 100 Sample Club 12

  14. Calculate Avg. Membership & Attrition -11 -10 Sample Club 56 56 48 45 46 -19.6 -17.9 4.0 46.3 Sample Club 12 = (D+E+F)/3 = K/3

  15. Calculate Avg. Attrition Rate -11 -10 Sample Club 56 56 48 45 46 -19.6 -17.9 Sample Club 4.0 46.3 8.6 Sample Club 12 = L/J x 100

  16. Calculate New Members Attracted & Avg. -11 -10 Sample Club 56 56 48 45 46 -19.6 -17.9 4.0 2 .7 46.3 8.6 Sample Club 12 = H+K = N/3

  17. Calculate Average Attraction Rate -11 -10 Sample Club 56 56 48 45 46 -19.6 -17.9 4.0 2 .7 1.4 46.3 8.6 Sample Club 12 = P/J x 100

  18. Calculate Expected Annual Gain (Loss) -11 -10 Sample Club 56 56 48 45 46 -19.6 -17.9 4.0 2 .7 1.4 46.3 8.6 Sample Club 12 2016-17 YTD: 0 New Members 0 Terminations - 3.3 = P-L

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