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Why Utilities Should Care About Customer Segmentation

Why Utilities Should Care About Customer Segmentation. Possible Questions. Do you think its feasible for utility companies to be customer centric ? What is one way your cable, electric, or water provider could better serve you?

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Why Utilities Should Care About Customer Segmentation

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  1. Why Utilities Should Care About Customer Segmentation

  2. Possible Questions • Do you think its feasible for utility companies to be customer centric? • What is one way your cable, electric, or water provider could better serve you? • Do you believe there are enough cost savings to be had by market segmentation to be worth the utilities’ time?

  3. In what ways do businesses, or specifically utilities currently segment us as college students? • Effectiveness?

  4. Citation • Davis, Kathleen W. "Why Utilities Should Care about Customer Segmentation."Intelligent Utility |. Intelligent Utility, 12 Feb. 2013. Web. 17 Feb. 2013.

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