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Nike Running: Feel the Air, Tips & Products for a Better Run

Explore Nike Running's website for tips, products, and inspiration to improve your running experience. Find pre-running stretching tips, hydration advice, meditation techniques, and more.

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Nike Running: Feel the Air, Tips & Products for a Better Run

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  1. Nikerunning.co.kr key menu synopsis in English Contact: JungWon Lee, Executive Producer Postvisual Tel. +82-2-3142-3966 (O), +82-17-715-1884 (M) E-mail. postvisual@postvisual.com

  2. SP03 NIKE RUNNING Site map direction Nike Running Sitemap nike.co.kr (nike.co.kr front) Nike Running main 0.0 Index.htm Privacy ( linked to nike.co.kr privacy page) Membership Site map nikerunning.co.kr Feel the Air 1.0 run.htm Nike Service 4.0 service.htm Nike Tips 3.0 tips.htm Products 2.0 product.htm Pre-running stretching tips 1.1 Downloads 4.1 downloads.htm Nike Technology 3.1 tech.htm Footwear 2.1 foot.htm 1.1a-1 Dwnd 1.1b-2 Skip Store Locator 4.2 store locator.htm Lightweight Cushioning 3.1a Energy return cushioning * 3.1b Durable & lightweight cushioning 3.1c Advanced FIT 3.1d Freedom of movement 2.1a 2.1b 2.1c 2.1d 2.1e 1.1a Info 1.1b Skip Stability Dynamic Fitting Breathability How & when to have water 1.2 Apparel apparel.htm 2.2 1.2a Info 1.2b Skip 1.2a-1 Skip Men’s Nike Research 3.2 research.htm 2.2a 2.2b Women’s 3.2a. Running economy (log-in) 3.2b. Injuries (log-in) Equipment 2.3 eq.htm Meditation 1.3 2.3a Equipment 1.3a Info 1.3b Skip Running solution 2.4 Locator bar NIKE.CO.KR (nike.co.kr front) 1.3a-1 01. I’m not tired. I feel so refreshed. 1.3a-2 02. I’m running in sky. Feel so good. 1.3a-3 03. I’m the best runner. I’m heading the group. 1.3a-4 Skip Privacy (nike.co.kr privacy page) Membership (nike.co.kr membership page) Site map Nikerunning.co.kr * Localized content. Original content created by Nike US, NOT Nike Sports Korea.

  3. SP03 NIKE RUNNING Content overview Nike Running | main page | 0.0 | index.htm 600 pix Main menus Locator bar 800 pix Index page description This is the very first page of nikerunning.co.kr. There are 3 main visuals of which each shows up at each reload. One appearing above is one of them.(Image #1) Throughout the site, the ‘main menus’ and ‘locator bar’ appear for easy navigation. The locator bar includes links to nike.co.kr site, which is not a part of nikerunning site but a separate site.

  4. SP03 NIKE RUNNING Content overview Nike Running | main page | 0.0 | index.htm 600 pix Main menus Locator bar 800 pix Image # 2 of the same page.

  5. SP03 NIKE RUNNING Content overview Nike Running | main page | 0.0 | index.htm 600 pix Main menus Locator bar 800 pix Image # 3 of the same page.

  6. SP03 NIKE RUNNING Content overview Nike Running | Feel the air | 1.0 | run.htm 600 pix Movie tracker 800 pix Feel the Air In this menu, an inspirational story plays in Flash movie. The movie tells a story about a first time race runner and how the runner finds ‘his own race.’ He wants to challenge himself for the first time but has not enough confidence about himself. With text copy of the runner’s monologue, the story shows a full process of a race and how he thinks through the race. It starts as below; “Today is a special day for me.. Trying to do something new gives me expectation but I am scared.. “ (Music produced by Post Visual plays throughout the movie. Turn the sound ON!)

  7. SP03 NIKE RUNNING Content overview Nike Running | Feel the air | 1.1 | Pre-running stretching tips 1.1a Info 1.1b Skip As the movie plays, 3 kinds of running tips appear as above. The above image is the first tip and is about pre-running stretching. Left link in red (1.1a) goes to stretching information. Right link in red (1.1b) is to skip this content. Other tips start like this with the left bar appearing as above.

  8. SP03 NIKE RUNNING Content overview Nike Running | Feel the air | Pre-running stretching tips | 1.1a | Info 1.1a-1 Download, 1.1a-2 Skip Various stretching selection Text info Flash movie of each movement Info (Pre-running stretching) ‘Info’ menu in each tip shows detailed tip like this. Page layout and content structure is like this in all other tip pages (x.xa pages)

  9. SP03 NIKE RUNNING Content overview Nike Running | Feel the air | How & when to have water | 1.2a | Info 1.2a-1 Skip Text info about how to during water during running Info (How & when to drink) Provides tips about how and when a runner should drink while running and how the water affects one’s condition.

  10. SP03 NIKE RUNNING Content overview Nike Running | Feel the air | Meditation | 1.3a | Info 1.3a-4 Skip Various meditation Meditation selection 1.3a-1~3 Info (Meditation) Last part of the tips. Three types of meditation are explained, and user can select one of them from the bottom links 1.3a-1 ~ 3 as below. Each of them is to bring out more mental energy to strive to the final stage. Although all of them link to a same one visual, the story connects smoothly. (Unless the runner wants to stop running.) 1.3a-1 01. I’m not tired. I feel so refreshed. 1.3a-2 02. I’m running in sky. Feel so good. 1.3a-3 03. I’m the best runner. I’m heading the group. 1.3a-4 Skip

  11. SP03 NIKE RUNNING Content overview Nike Running | Feel the air | 1.0 | run.htm Feel the Air (Ending) ‘Feel the Air’ Flash movie ends with this page. Copy concludes; “Real victory is not to win over something, but not to give up. Running itself means a lot, but as a runner, knowing your own way to overcome the fight with “yourself” is also very important to complete your own race.”

  12. SP03 NIKE RUNNING Content overview Nike Running | Product | 2.0 | product.htm (same as Footwear 2.1) Products Product.htm shows a footwear front page as a default page. The same page appears when clicking on ‘Footwear.’ The page introduces detailed types of footwear products. Products are divided by gender and 5 main functions of running footwear. Each function menu displays detailed information at mouse-over. Each product category (apparel, footwear, equipment) shows up at mouse over on ‘Product’ menu at the bottom. All products in ‘Product’ menu were released during summer 2003. (=Nike’s ‘Fall 03’ season)

  13. SP03 NIKE RUNNING Content overview Nike Running | Product | Footwear | 2.1b | Lightweight Lightweight Shows all footwear products with lightweight function. Men’s product list shows up first as default. Each product shows a graph at the bottom to tell how much each of the 5 functions are featured in that product. Products with ‘KEY ITEM’ tag offers enlarged images of key parts in an individual product page. (as next page) (Other function menus (2.1a~2.1e) displays the same way as above.)

  14. SP03 NIKE RUNNING Content overview Nike Running | Product | Footwear | 2.1b | Lightweight Each menu moves to each other function Lightweight – individual product page Provides detailed information about product. Products marked as ‘Key item’ show enlarged images of key parts of a product. (As shown above.) Other products in the same function displays on the right bar. On the top, user can move to other function directly from this page.

  15. SP03 NIKE RUNNING Content overview Nike Running | Product | Apparel | 2.2 | apparel.htm Moves to a product list page by gender Apparel: apparel.htm Apparel menu default page. Has links to a product list by gender.

  16. SP03 NIKE RUNNING Content overview Nike Running | Product | Apparel | 2.2a | Men’s Each menu moves to other group Drag menu to move product list Men’s apparel product list Provides a list of running apparel products by gender. By dragging an arrow, user can move the two lists (upper and bottom) from left to right to find product he/she wants. Each product shows an individual product page at click. Able to jump to a different gender group from the top menu. (Women’s product list follows the same format as above.)

  17. SP03 NIKE RUNNING Content overview Nike Running | Product | Apparel | 2.2a | Apparel - Men’s Left menu to see front and right for back part of the product Men’s apparel individual product page Shows detailed text information about an individual product with product image. (back & front) Product information features product name, available colors, release date, product number and detailed functions, fabric info and design. (Women’s individual product page follows the same format as above.)

  18. SP03 NIKE RUNNING Content overview Nike Running | Product | Equipment | 2.3 | eq.htm Links to a product list page Equipment Equipment products are shown in one page as above. Each product links to an individual product information page as in apparel and footwear.

  19. SP03 NIKE RUNNING Content overview Nike Running | Product | Equipment | 2.3a | Equipment Equipment product list Equipment products are shown in one page. Each product links to an individual product information page as in apparel and footwear.

  20. SP03 NIKE RUNNING Content overview Nike Running | Product | 2.4 | Running solution ‘Begin search’ menu Running solution Provides a shoe finder service which searches a list of products that matches with personal preference. User needs to fill out a questionnaire to submit his/her preference. ‘Begin search’ menu goes to the questionnaire. This menu is also linked from all footwear product pages so that user can jump from product list to customized search directly.

  21. SP03 NIKE RUNNING Content overview Nike Running | Product | 2.4 | Running solution ‘Begin search’ menu Running solution This is a questionnaire that comes out from ‘Begin search’ menu from previous page. User needs to fill out 9 questions regarding his/her personal preference, running pattern, body size, age, gender. . . Etc. Once filled in, it searches and displays a list of products that fit to the type of the person.

  22. SP03 NIKE RUNNING Content overview Nike Running | Product | 2.4 | Running solution Recommended product list ‘Restart’ Running solution This is a result page of the running solution questionnaire. In the left box, the result explains what type of runner user is (ie. Beginner, serious runner or elite runner) and what kind of products the user needs. A bar on the right side lists products that matches with user’s type. Individual product information shows up from each list in the bar.

  23. SP03 NIKE RUNNING Content overview Nike Running | Nike tips | 3.0 | tips.htm (same as Nike technology 3.1) 3.1a Energy return cushioning 3.1b Durable & lightweight cushioning 3.1c Advanced FIT 3.1d Freedom of movement Nike tips (tips.htm) In this menu, Nike’s own running technologies are introduced. All of them have been applied to Nike running footwear or apparel. Same as a default page of Nike technology 3.1. (3.1a Energy return cushioning was originally created by Nike US and is localized for this site. So please disregard 3.1a as a part of our submission but just consider it as our effort to provide quality and variety content.

  24. SP03 NIKE RUNNING Content overview Nike Running | Nike tips | Nike technology | 3.1b | Durable lightweight cushioning Durable lightweight cushioning Sub menus 3.1b~d show text information on the right and related visual image on the left. Some of them has text information in multiple pages, and the number of multiple pages to be shown on the right bottom corner of the text info. In this specific menu, Nike Air is introduced from inside out.

  25. SP03 NIKE RUNNING Content overview Nike Running | Nike tips | Nike technology | 3.1c | Advanced FIT Advanced FIT Explains what Advanced FIT is. Advanced FIT offers different size customized Asian runner’s foot size. Nike research team has been aware that Asians have different foot shape from westerners and have designed different sizes so that Asian runners can benefit all the special functions at maximum.

  26. SP03 NIKE RUNNING Content overview Nike Running | Nike tips | Nike technology | 3.1d | Freedom of movement Freedom of movement This menu introduces two apparel technologies; 1) Nike Sphere, 2) Biomimicry. Nike Sphere (Page #1) is a Nike’s apparel technology that helps to keep apparel cool and dry while exercising at the same time controls body heat at the best condition. Biomimicry (Page #2) is a design style that gives comfort in each movement by applying more effective cutting lines than normal apparel product.

  27. SP03 NIKE RUNNING Content overview Nike Running | Nike tips | Nike research | 3.2 | research.htm Nike research Introduces exercise related research done by Nike research lab. Research subjects are very specialized in sports activities in relation to human body or product. Two results are listed and linked from this page; 3.2a Running economy (log-in menu) 3.2bInjuries from running (log-in menu)

  28. SP03 NIKE RUNNING Content overview Nike Running | Nike tips | Nike technology | 3.2a | Running economy Running economy Explains how body reacts when running and introduces ways to control one’s body effectively in terms of oxygen and heart rate. (3.2b ’ Injuries from running’ consist of the same content structure and introduces kinds of injuries that can caused by running and how to prevent them.)

  29. SP03 NIKE RUNNING Content overview Nike Running | Nike service | 4.0 | service.htm (same as Downloads 4.1) Nikek service (service.htm) A default front page of ‘Nike service’ and ‘Download.’ Shows two menus; download and store locator. With this menu, the menu ‘Nike Service’ is designed to provide content that user can keep the inspiration from the site even after he/she leaves the site. (ie. See downloaded wall paper in computer or visit stores listed in the store locator menu.)

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