Drive Greater Business Insight Across the Enterprise

2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Drive Greater Business Insight Across the Enterprise Jim Bienski Director, Business Intelligence Solutions

4. Let’s start with a simple question…. Could everyone in your company can do their jobs better if they made decisions and took actions based on actual information rather than “best guess” or “how we did it last year”? Sounds simple, but….

5. BI Challenges Overcome …not easy to achieve! • Siloed • Fragmented • Inconsistent • Report-centric • Restricted • Non-Intuitive Hasn’t the promise of BI been there for the past decade?

6. BI Needs to Evolve • Pervasive:Agility with change and innovation • Scope: Users, Executives, Enterprises, Departments, Partners, Customers • Available in a wide range of applications, tools, mediums Type A Strategic • Strategic: Integrated business execution and management • Scope:Enterprise, Partners, Customers • Cross-business analytics Type B Type C • Operational: Improve business effectiveness • Scope: Multidepartment • CPM (dashboards, KPIs) Tactical • Focused: Process efficiency or cost reduction • Scope: Department • Reporting Opportunistic Measure Optimize Decide Manage Lead Discover Innovate Increasing business value Source: Gartner, “Business Intelligence Scenario: Pervasive BI,” Gartner Symposium ITxpo 2006

7. Key Developments in BI #1 priority with CIOs Gartner 2006 CIO Survey Merrill Lynch CIO Survey 2006 CIO Technology Priorities Table 3: What areas are your top Spending Priorities To what extent will your Investment in each of the following technologies change in 2006 Ranking 2006 2005 Spending Increase Aug Oct 2004 2004 Feb Sep 2005 2005 Jan 2006 Business Intelligence (BI) +4.8% Business Intelligence / Data Warehousing 42% 48% 28% 53% 41% 1 2 Security Enhancement Tools +4.5% Security 42% 42% 31% 27% 36% 2 1 Mobile Workforce Applications +3.9% ERP 12% 26% 32% 17% 28% 3 3 Source: Gartner EXP 2006 CIO Survey Source: Merrill Lynch Survey of 100 CIOs in North America

8. The Evolving Role of BI From: To: Pervasive use Analysts Historical data Real-time, predictive data Unified, enterprise view Fragmented view Insight-driven business process optimization Reporting results Unified infrastructure & prebuilt analytic solutions Analytic tools

9. The Evolving Role of BI From: To: Pervasive use Analysts Historical data Real-time, predictive data Unified, enterprise view Fragmented view Insight-driven business process optimization Reporting results Unified infrastructure & prebuilt analytic solutions Analytic tools

10. From Analysts  To Pervasive Use “ • Everyday business tool for everyone in the enterprise • Fast, intuitive access to actionable insight • Right data at the right level Organizations are increasing spending on BI as BI evolves from its reactive, departmental roots to become more pervasive and strategic in driving business transformation. ”

11. Pervasive Use: Customer Case StudyEnterprise BI at Cisco Systems • 8000+ users moving to 20,000 • Sales, Marketing, HR, Engineering, and Top 500 execs • Real-time global picture of business performance • Clear visibility to real-time and historical data • 30% employee productivity gain • Ties together terabytes of data across multiple systems “ I use it in my weekly marketing calls and it has become the basis for measuring our effectiveness. Andrew Sage Sr. Director of Marketing ”

12. The Evolving Role of BI From: To: Pervasive use Analysts Historical data Real-time, predictive data Unified, enterprise view Fragmented view Insight-driven business process optimization Reporting results Unified infrastructure & prebuilt analytic solutions Analytic tools

13. Sample “Traditional” Business Intelligence Flow Time Time OLAP Data (“Cubes”) Time Time User Receives or Accesses Information Operational Sources (“Real-time” Data) Data Warehouse IT Builds Reports From Historical Data Real-Time, Predictive Data • New demands are for relevant insight based on historical and real-time data • Proactively delivered anywhere, on any device, when it can be used immediately to maximize the value of information

14. From Historical Data Real-Time, Predictive Data • New demands are for relevant insight based on historical and real-time data • Proactively delivered anywhere, on any device, when it can be used immediately to maximize the value of information Next-Generation Business Intelligence Flow: Consolidate. Augment. Deliver Operational Sources Web eMail Data Warehouse Wireless Operational Insight based on Historical and Real-Time Sources Delivered Where and When Needed in Time to Drive Action Aggregate Data (“Cubes”)

15. Real-Time, Predictive Data: Customer CaseReducing Expenses at Union Pacific Railroad “ • 4000+ users • Analyze track usage and send maintenance alerts proactively • Improved deliveries and customer satisfaction • Reduced operating expense by effective allocation of capital • Compliance with inspection • Accesses multiple terabytes of data across Oracle, DB2 and Teradata The solution enables more informed and precise business decisions regarding how the railroad spends hundreds of millions of dollars budgeted yearly for capital re-infrastructure projects. The payback in terms of dollars saved, increased use of existing information assets and employees understanding of key business benchmarks that effect their day to day tasks have been significant. Jim Holder, Director of Engineering Systems ”

16. The Evolving Role of BI From: To: Pervasive use Analysts Historical data Real-time, predictive data Unified, enterprise view Fragmented view Insight-driven business process optimization Reporting results Unified infrastructure & prebuilt analytic solutions Analytic tools

17. OLAP Analysis Query & Report Portal/Scorecard Data Mining Other Enterprise DW Department Data Marts BackOffice SAP BW RMM/ CEW OLTP Multi-dimensional(MDX) Sources Relational (SQL) Sources File or XMLSources Fragmented  Unified, Enterprise View • Enterprise-wide BI architectures and solutions cutting across departments enabling new value to be obtained from existing systems • Enterprise information model to achieve “single source of truth” across tools and applications

18. Enterprise BI Architecture Pervasive. Comprehensive. Hot-Pluggable. • Advantages: • Consolidate data • Standardized platform • Unified metadata, shared services • Seamless user experience MS Office Plug-in Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics Simplified Business Model and Abstraction Layer Intelligent Caching Services BI Platform Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle Custom Apps Files Excel XML Business Process

19. Unified View: Customer Case StudyInvestment Bank Performance at Wachovia “ • Deployed in Fixed Income, Treasury Services, and Investment Banking • Centralized view of deposits, loans, fees, sales targets • Analysis of investor and business performance • Increase up-sell/cross-sell by 75% • Dashboards covering Industry, Global, Variance Analysis, Opportunities • Leverages Hyperion, SAS, ProClarity, Cognos We have been extremely impressed with Oracle BI Suite Enterprise Edition’s ability to bring data together from disparate sources and make it easy to access and leverage across the organization. –Brian Collins, Technical Sponsor ”

20. The Evolving Role of BI From: To: Pervasive use Analysts Historical data Real-time, predictive data Unified, enterprise view Fragmented view Insight-driven business process optimization Reporting results Unified infrastructure & prebuilt analytic solutions Analytic tools

21. Reporting Results Business Process Optimization “ • Embedded in business workflows • Improve business processes with better insight Business intelligence (BI) is moving into the context of the business process, not just to make users’ information experience more effective, but also to allow for business process optimization ”

22. Business Process Optimization: Customer Case Taking Service to the Next Level at Honeywell “ • Drive improvement in operational process with a single customer scorecard of sales, service and satisfaction • Increased revenue in after-market spare-parts by 100% • Increased opportunities by 40% • Improved SR close rates from 43% to 83% • Improved customer satisfaction by 30% This has helped us realize measurable business benefits in numerous areas, including improving our average customer response time by 27%, leading to a 30% improvement in customer satisfaction. –Darryl Carroll, Director of Sales and Marketing, Honeywell ”

23. The Evolving Role of BI From: To: Pervasive use Analysts Historical data Real-time, predictive data Unified, enterprise view Fragmented view Insight-driven business process optimization Reporting results Unified infrastructure & prebuilt analytic solutions Analytic tools

24. Oracle Business Intelligence Applications • Comprehensive suite of prebuilt analytic applications • For Oracle, Peoplesoft, JDE, Siebel, SAP and other sources • Based on industry and analytic best practices • Enable rapid deployment, low TCO, & assured business value Front Line Employees Senior Executives Partners Managers Intelligent Customer Interaction Interactive Dashboards Proactive Detection & Alerts Ad-Hoc Analytics Mobile Analytics Predictive Analytics Sales Analytics Service Analytics Marketing Analytics Supply Chain Analytics Finance Analytics HR Analytics PreBuilt Enterprise Business Model Enterprise Data Warehouse ETL & Business Adapters IVR Web Help Desk Sales Finance HR Clinical Existing Data Warehouse & Data Mart Sources Operational Systems Customer InteractionSystems The “Big Picture” of Oracle BI • Oracle Enterprise Business Intelligence Platform • Next-generation, scalable enterprise BI platform • Relevant and actionable insight for all users • Complete, real-time intelligence across enterprise sources • One common, fully-integrated modern web architecture Oracle Enterprise Business Intelligence Platform

25. BI Approaches: Tools vs Applications Tools & Build Approach Pre-Built BI Applications Approach BI OLTP Separate UI’s Integrated UI’s Pre-Built BI Content No pre-built content Oracle BI EE w/ Pre-Built Metadata Oracle BI EE (custom metadata) Siebel Siebel Pre-Built DW Custom Built DW Oracle Oracle Custom ETL Pre-Built ETL Other Sources Other Sources

26. Benefit from BI Applications while maintaining single BI architecture BI Applications Build from Scratchwith Traditional BI Tools Training & Roll-out Define Metrics& Dashboards • Faster deployment • Lower TCO • Assured business value DW Design Back-end ETL andMapping Training & Rollout Role-based dashboards and alerts Thousands of pre-defined metrics Specific Metrics& Dashboards Prebuilt DW design Adaptable to your enterprise DW DW Design Mod Pre-built ETL Tailoring Prebuilt ETL Business Adapters for Oracle, SAP, others Quarters or Years Weeks or months

27. Oracle Analytic Applications Product development roadmap - highlights Oracle eBusiness Suite Peoplesoft Enterprise/JDE Siebel Business Analytics • DBI • New dashboards • Leverage Oracle BI EE tools * • EPM • First ever dashboards • Leverage Oracle BI EE tools* • SBA dashboards • Reduced TCO • New EBS adapters Today • Additional horizontal and industry content • Continued investment in all product families • New analytic subject areas and industry specific applications • Single Suite of integrated BI & CPM applications • Pre-Integrated with EBS, PSFT, JDE & SEBL • Embedded within transactional applications Future *Coming later this year

28. PipelineAnalysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Discounting Analysis Lead Conversion Churn Propensity Customer Satisfaction ResolutionRates Service RepEffectiveness Service CostAnalysis ServiceTrends Campaign Scorecard Response Rates Product Propensity Loyalty andAttrition Market Basket Analysis Campaign ROI Receivables / Payables Analysis CustomerProfitability Product Profitability Regulatory Compliance Expense Management Cash Flow Analysis Supplier Performance Inventory Analysis Procurement Cycle Times Inventory Availability EmployeeExpenses BOM Analysis Employee Productivity Compensation Analysis Compliance Reporting WorkforceProfile TurnoverTrends Return on Human Capital Oracle BI ApplicationsComplete suite of analytic applications Auto Comms.& Media Complex Mfg. ConsumerSector Energy FinancialServices HighTech Insurance & Health LifeSciences Public Sector Travel& Trans Sales Analytics Marketing Analytics Financial Analytics Supply Chain Analytics Workforce Analytics Service & Contact Center Analytics Other Operational & Analytic Sources Prebuilt adapters: Oracle BI Suite Enterprise Edition – Comprehensive, Integrated, Hot-Pluggable Infrastructure

29. PeopleSoft EPM 9.0: New Certification with Oracle BI Enterprise Edition • Dashboard Templates • Seamless Integration between Enterprise Apps & Analytics • Enterprise Information Model (EUL) Value Proposition: End-to-End Solution from Oracle—Multi-Source, Enterprise Wide Model of EPM

30. Coming Soon: DBI EE After Value Proposition : Flexible, Extensible BI Platform that is open multiple data sources; low TCO of DBI "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"

31. Oracle BI Applications #1 in BI/Analytic Applications - IDC Oracle BI Suite “In BI Leaders Magic Quadrant” - Gartner Oracle Data Warehousing #1 in DW Tools - IDC Oracle: Your Strategic Partner for BI

33. Oracle: Your Strategic Partner for BI Oracle is the only vendor in the BI market who can provide you with a complete enterprise-wide BI architecture. • Data Consolidation • Tools Consolidation • Vendor Consolidation • Integrated with Applications “ Operationally businesses will benefit from the enterprise capabilities of BI by consolidating their requirements down to the systems resources of a selected vendor. ”

34. The Problem No Vendor Has SolvedUntil Now… • DASHBOARDS • “Visible” • “PLUMBING” • “Under the Surface” • Mappings to multiple applications and data transformation all take expertise and time

35. The Industry’s Most Comprehensive BI Solution ORACLE BUSINESS INTELLIGENCE APPLICATIONS Siebel Business Analytics Applications Oracle Daily Business Intelligence Oracle Corporate Performance Management PeopleSoft Enterprise Performance Management ORACLE BUSINESS INTELLIGENCE SUITE Oracle BI Suite Enterprise Edition Oracle BI Suite Standard Edition ORACLE DATABASE with DATA WAREHOUSING OPTIONS Oracle Warehouse Builder Oracle Partitioning Oracle Data Mining Oracle OLAP

36. Communications Automotive Finance / Banking Consumer Goods High Tech Media / Energy Aero / Industrial Insurance / Health Life Sciences Other Oracle Business Intelligence at Work Today!!!

37. Summary:The Industry’s Most Comprehensive BI Solution Pervasive • Pervasive Insight delivered when and where it is needed • Actionable Insight embedded into normal daily activities • Guided analytics integrated with business workflows Comprehensive without Compromise • A complete, integrated solution to address all BI needs of the entire enterprise • Pre-integrated with Oracle technology stack • Best-of-Breed components Hot-Pluggable • Supports heterogeneous historical and real-time data sources • Open and extensible to maximize the current systems • Common enterprise information model

38. Demonstration