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PSU Online Research Presentation

PSU Online Research Presentation. By Kent Lewis. Site Summary. Anvil- www.anvil-media.com Free ezine and email newsletter Site is not currently live, but has presence Site will need title and META tags. Competitive Summary. Selected competitors: Wilson Internet Web Digest for Marketers

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PSU Online Research Presentation

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  1. PSU Online Research Presentation By Kent Lewis

  2. Site Summary • Anvil- www.anvil-media.com • Free ezine and email newsletter • Site is not currently live, but has presence • Site will need title and META tags

  3. Competitive Summary • Selected competitors: • Wilson Internet • Web Digest for Marketers • Suck.com • Suck.com dominated presence overall

  4. Keyword Research • Research on GoTo and Deja.com showed: • Newsletters are more popular than ezines • Top three keywords: • Anvil ezine • Free online magazine • Free email newsletter • Possible action: refocus keyword phrases • Possible action: optimize for keywords

  5. Search Engine Presence • Anvil had no presence for keyword terms • Top 3 competitors also had no presence • Possible action: refocus keyword phrases • Possible action: optimize site and content

  6. Inbound Site Links • Anvil has 36 inbound site links • This is good for a dead site (for 8 months) • Competition has a much larger presence • Possible action: proactive link development

  7. Online Coverage • 7 pieces of coverage were found online • Most were from 1997 and 1998 • InternetNews.com • Media Inc. • Netsurfer Digest • US News & World Report • Possible action: submit URLs to engines • Possible action: develop press release

  8. Newsgroup Mentions • Anvil was mentioned 5 times since 1997 • All 5 posts were from Erik Kimball • All 5 posts related to DTV/HDTV • Competitors have a much greater presence

  9. Related Sites • The site has no related links as it is not live • Sites of concern include: • Sites with “anvil” in the domain • Blacksmith industry sites • Ezine directory sites • Unrelated sites like tattoo.com • Possible action: purchase other domains

  10. Linking Opportunities • There are many link opportunities for Anvil • Most are ezine or newsletter directory sites • Ezineseek • E-Zinez • NewlsetterZone • Zinos.com • Possible action: submit to directory sites

  11. Conclusion • Suck.com set the overall presence standard • Anvil came in last, but 2nd in coverage • Refocus keyword search phrases • Optimize site for engines • Develop keyword-loaded content • Submit coverage and inbound links URLs • Submit site to industry directories • Participate in newsgroups and discussions

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