Shakale Moyer

1. Shakale Moyer

2. History • The Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still being used today. • Among the biggest challenges for early bottlers, were imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle. The new Coca‑Cola bottle was so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured Coca‑Cola bottle was trademarked in 1977 “FunFact”: What you probably didn't know was that Dr. Pemberton was considered a junkie who was addicted to morphine, and died only 2 and half years after establishing the soft drink and trademark.

3. Current Expansion & Consumption

4. “New Coke” https://www.youtube.com/watch?v=yJoocpy7UBc • On April 23, 1985, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen, this day lives in marketing infamy. • The Coca-Cola Company introduced reformulated Coca-Cola, often referred to as "new Coke," marking the first formula change in 99 years. The reasoning behind this is because consumers were buying more Pepsi products insisting that the sweeter taste, was better than Coca-Cola. The company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States.

5. Return of a Classic • The initial return of original formula Coca-Cola on July 11, 1985, which ended a 79 day revolution of the soft-drink industry, and forever transformed The Coca-Cola Company, which stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended. • That specific July day, "old" Coca-Cola was returning to store shelves as Coca-Cola classic which led to two network newscasts, and made the front page of virtually every major newspaper. Consumers applauded the decision. • In just two days after the announcement of Coca-Cola classic, The Coca-Cola Company received 31,600 telephone calls on the hotline. Coca-Cola was obviously more than just a soft drink

6. What Are You Putting Into Your Body? • E150D – food coloring, obtained through the processing of sugar at specified temperatures, with or without addition of chemical reagents. In the case with Coca-Cola, ammonium sulfate is added. • Phosphoric Acid or food orthophosphoric acid is used in the production of carbonated water and for preparation of ingredients in pastry. It is known that orthophosphoric acid interferes with the absorption of calcium and iron from the body, which can cause weakening of bones and osteoporosis. Other side effects are thirst and skin rashes. “FunFact”: About 60mg of the drug was used in each serving of Coke until 1903 when they company claimed to have removed the ingredient.

7. Why Purchase House Cleaner When You Have Coca-Cola? 11.Cleans tile grout; pour onto kitchen floor, leave for a few minutes, wipe up. 12.Dissolves a tooth; Use a sealed container…takes a while but it does work. 13.Removes gum from hair; dip into a small bowl of Coke, leave a few minutes. Gum will wipe off. 14.Removes stains from vitreous china. 15.Got a dirty pool? Adding two 2-liter bottles of Coke clears up rust. 16.You can remove (or fade) dye from hair by pouring diet Coke over it. 17.Remove marker stains from carpet. Applying Coke, scrubbing and then clean with soapy water will remove marker stains. 18.Cleans a toilet; pour around bowl, leave for a while, flush clean. 19.Coke and aluminum foil will bring Chrome to a high shine. 20.Strips paint off metal furniture. Soak a towel in Coke and lay it on the paint surface. 1.Removes grease stains from clothing and fabric 2.Removes rust; methods include using fabric dipped in Coke, a sponge or even aluminum foil. Also loosens rusty bolts 3.Removes blood stains from clothing and fabric. 4.Cleans oil stains from a garage floor; let the stain soak, hose off. 5.Kills slugs and snails; the acids kills them. 6.Cleans burnt pans; let the pan soak in the Coke, then rinse. 7.Descales a kettle (same method as with burnt pans) 8.Cleans car battery terminals by pouring a small amount of Coke over each one. 9.Cleans your engine; Coke distributors have been using this technique for decades. 10.Makes pennies shine; soaking old pennies in Coke will remove the tarnish.

8. Got Water? • In a number of districts of India, Coca Cola and its subsidiaries were accused of creating severe water shortages for the community by extracting large quantities of water for their factories, affecting both the quantity and quality of water. Coca Cola has the largest soft drink bottling facilities in India. Water is the primary component of the products manufactured by the company, it takes two liters of water to make one liter of Coca-Cola.

9. The Resolution • In November, 2006, the Chairman and CEO, The Coca-Cola Company, E. Neville Isdell, spoke about the challenges to Coca Cola in India at the Nature Conservancy in Atlanta, Georgia, USA. He remarked: “Accordingly, we are working with many partners across India to improve watershed management, and with the Central Ground Water Authority, local governments and communities to expand the use of simple and effective rainwater harvesting technology. To date, we have installed rainwater harvesting systems in 200 locations, including schools and farms, that are helping recharge aquifers when the rains come.”

11. https://www.youtube.com/watch?v=443Vy3I0gJs America the Beautiful

12. Works Cited • http://www.righttowater.info/rights-in-practice/legal-approaches/legal-approach-case-studies/case-against-coca-cola-kerala-state-india/ • http://www.collective-evolution.com/2013/09/22/what-happens-to-our-body-after-drinking-coca-cola/ • http://www.coca-colacompany.com/history/the-real-story-of-new-coke • http://en.wikipedia.org/wiki/Criticism_of_Coca-Cola • Google Images