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Visual Methodologies Using Images in Social Research

Visual Methodologies Using Images in Social Research. Qualitative Methods in Social Research 12 th February 2014 Hannah Jones. Methods and Methodologies. METHODS

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Visual Methodologies Using Images in Social Research

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  1. Visual MethodologiesUsing Images in Social Research Qualitative Methods in Social Research 12th February 2014 Hannah Jones

  2. Methods and Methodologies METHODS e.g. photography, co-produced photography, visual analysis, semiotics, content analysis, discourse analysis, photo-elicitation, mapping, drawing METHODOLOGY Are you most interested in: aesthetics, meaning(s), viewpoint, production/use of images…?

  3. Visual Sociology (1) sociological analysis of existing images (2) the use of images to gather data (for example, as prompts within an interview process, or as fieldnotes) (3) the creation of images within the research process.

  4. strategies for analysing (/producing) images sociologically • semiotics • discourse analysis • content analysis • affect • reactions

  5. Process the work images do, or the effect they have, and the ways and reasons for which they are produced

  6. Relationships who produces the images we consider and who views them

  7. Context the additional information and environment which people use to understand images

  8. We were most successful in this endeavour in Hackney where we came across a local Kurdish photography group who agreed to take part in the research. We asked them to take pictures that they felt expressed Kurdish identity in everyday life in London. This group produced around 60 photographs of street scenes, cafes, businesses, social events, family, political demonstrations and marches. We then used some of these photographs to conduct a focus group with 20 participants. In this focus group we showed one photograph at a time on a large screen and asked ‘what does this photograph say to you?’ and ‘what does this represent?’Through this process we were able to elicit an interesting and illuminating discussion around identity and representation from our participants. Holgate et al, 2010

  9. Practical issues • Consent • Legal issues– both taking photos and using found images • Technologies • Skills

  10. Found images exercise: 1. Briefly describe the image, and describe where you found it/where it is displayed. 2. What does the image mean to you? Why? 3. Do you think the image would have the same meaning to someone else? Suggest how the image might produce similar, or different reactions in different viewers. Share and discuss your notes in small groups

  11. What is the difference between: enjoying an image in everyday life; using an image as an illustration in a piece of sociological writing; engaging with an image as a social researcher?

  12. What are the differences between using an image in social research (either as a prompt for discussion, or as a tool for description or explanation) and using words to do that work? What are the limitations of each?

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