AUSTRALIAN COMMUNITY TRENDS REPORT:
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The objectives of the Australian Community Trends report were to form the basis for a longitudinal study which can be conducted annually and provide a detailed analysis of the effectiveness, engagement and awareness of the not-for-profit sector. Another objective was to help organisations understand the Australian community- the emerging trends, the giving landscape and the current and emerging supporter segment. \nSome of the other key objectives are:\n Identification of National Giving Macro Segments\n Not-for-profit Awareness and Benchmarking Analysis\n Identification of Giving Blockers and\n Giving Sentiment Index\n Not-for-profit Staff and Leaders Snapshot.

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AUSTRALIAN COMMUNITY TRENDS REPORT:

Results from the National Study

Mark McCrindle

November 2015


Methodology

  • Fieldwork: August to November 2015

  • An Australian first- total sector-wide study

  • Australians n= 1,512

  • Focus groups: 2 Sydney, 2 Melbourne n=34

  • Supporter survey n= 6,625

  • Staff survey n=556

  • Senior leaders consultation n=22









Next steps

  • Subscriber briefings- December

  • Further analysis

  • 2016 National study July-August

  • Innovation lab

  • Australian Communities resources


mccrindle.com.au

australiancommunities.com.au


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