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Meridian Reservation Systems

Meridian Reservation Systems. Presented to: RTO 6 March 20, 2012. Meridian is for All Tourism Sectors. Accommodations Hotels, Motels, Bed & Breakfasts, Campgrounds Attractions Sell your tickets online before the customer arrives

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Meridian Reservation Systems

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  1. Meridian Reservation Systems Presented to: RTO 6 March 20, 2012

  2. Meridian is forAll Tourism Sectors Accommodations • Hotels, Motels, Bed & Breakfasts, Campgrounds Attractions • Sell your tickets online before the customer arrives • Customize your site – groups, dining, gift shop, special events • Book your tee time for golf (optional) Retail • Gift Certificates • Giveaways Dining • Reservations and gift certificates Sightseeing • Book your tour or transportation online Start Small Grow BIG

  3. Destination Management SystemThe Whole Thing • State of the Art Reservation System • Statistical and Analytical Tracking Information • Content Management System for DMO Module • Internal Broadcast System • Dynamic Packaging Modules • Event Calendar • Customer Review Mechanism • Attractions Ticketing System • Contest Mechanism & Loyalty Programs • Sports and Conference Module • Dining and Retail Modules • Accounting Module

  4. Destination MarketingOrganization Clients • ……….SINCE 2008 • Ottawa Tourism – RT) 10 (Bilingual) • Tourism Toronto – RTO 5 • Niagara USA (NTCC) • Stratford Festival • Banff Lake Louise Tourism • Tourism Canmore • Tourism Calgary • 1000 Islands Tourism Association • Tourism Niagara • London Tourism • Attractions Ontario • Northumberland County • Sault Ste. Marie • RTO 12, Muskoka/Georgian Bay • RTO 4, Kitchener/Waterloo • RTO 6, Peel, Dufferin/York • RTO 8, Peterborough/Cobourg • Kingston • Quebec City, Quebec • Chinook Country, ALTA • Jefferson County USA • Grande Prairie • Sudbury........and growing

  5. Professional andTechnical Credentials • Primary Hosting Facility: Peer 1, Toronto • Secondary Hosting Facility: Peer 1, Markham • Tertiary Hosting: In-house Data Centre Other Strategic Assets • Southern Ontario Organization (SOTO) • Domain Ownership – www.reservation.org • Memberships: • Tourism Toronto • Niagara Falls Tourism • TIAC • Binational Tourism Alliance • DMAI – Destination Management Association International

  6. Other Strategic Partnerships University of Guelph • Partnership established in 2008 • Meridian System incorporated into the curriculum of the Business School – Tourism Management and Marketing • Terms of the Partnership – packaging and partnership training • New Developments – Executive Dashboard launched at TIAC, Nov. 2011 BiNational Tourism Alliance • Partnership established in 2008 • Meridian hosts the website and develops all registration technology • Share office space OTMPC – TIC Pilot Project Summer of 2011 – with Tourism Toronto and Ottawa Tourism at TIC Centres

  7. Statistical and Analytical Tracking and Information • Fully Integrated into all Modules • Effective Web Analytics Practices Allows the Marketer to: • Obtain instant ROI figures for campaign analysis • Track reservations from each marketing campaign • Database Development • Automatic follow-up with customers • Undertake path analysis to determine Origin, Quality and Quantity of users • Develop campaigns for specific market segments

  8. Helping the Destination Marketing Association (DMO) build partnerships with members • Positions the DMO as the Leader in the Destination • All Participants (Big and Small) Working Together to Package the Destination • Cross Pollination of Destination Product • Brand Reinforcement – all members on the same page • DMO Develops and Delivers a Consistent, Powerful, Marketing Message • Call To Action – immediate purchase possible • On Site Training Encourages Dialogue Between Members • Accurate, focussed reporting – results are measurable • Members experience the benefit of working together • Greatest Benefit – Revenue Generation results in more and better marketing

  9. Sports & Conferences TourismCurrent Module • Meridian possesses an advanced corporate booking engine • Individual rates for individual groups • Ability to open and close shoulder periods • Allocate a specific number of rooms at the room code level for each day of the group booking • Currently working with Kitchener/Waterloo and Sudbury • Gathering Information and feedback from our clients

  10. Best PracticesSucess Stories with Meridian • Practical Commission Fee – 10% standard Travel Agency fee • General Meeting for all interested members • Assign a staff member as Project Coordinator (3 months) • Wholesale Model - Centralized Packaging • Include ALL members – big picture of the Destination • Event and Attraction Ticketing • Extended Stay Discounts – 3rd night – 50% off • Value Added Mechanisms – tiered bonuses • Acquisition of Ticket Blocks • Create Unique Packages – consistency • Integrated Marketing – same message for all mediums • Setting Standards for Photography, Copy etc. • Communicate successes on a regular basis – educate members

  11. MeridianCanadian Made Thank You – we look forward to working with you

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