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Location Based Services of Proximus Touring - Immonet Best of Wireless 24/09/2003

Location Based Services of Proximus Touring - Immonet Best of Wireless 24/09/2003 Fabienne Evers/Eric Snel – Belgacom Mobile Thierry Delire - Touring Jan Van Wijnendaele – Belgacom Mobile Patrick Van Waeyenberge – De Persgroep. Agenda. What are Location Based Services?

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Location Based Services of Proximus Touring - Immonet Best of Wireless 24/09/2003

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  1. Location Based Services of Proximus Touring - Immonet Best of Wireless 24/09/2003 Fabienne Evers/Eric Snel – Belgacom Mobile Thierry Delire - Touring Jan Van Wijnendaele – Belgacom Mobile Patrick Van Waeyenberge – De Persgroep

  2. Agenda • What are Location Based Services? • Proximus’ Location Based Services offer • Proximus Geo Services • Proximus Mobile Business Solutions • Proximus B2B • Concept • How does it work? • Touring • Proximus Value Added Network&Services • Concept • Offer • Immonet • Conclusions

  3. LBS:Location Based Services = services based on the geographical position of the end-user The end-user’s geographical position enters the dance in mobile services The location adds value to existing applications The location creates new applications What are Location Based Services?

  4. Proximus’ Location Based Services offer • Proximus Geo Services • Proximus Interactive (http://www.proximus-interactive.be) • Mobile Business Solutions • Improve Productivity • Control Costs Proximus B2B – LBS • Generate revenues  Proximus Value Added Network&Services - LBS

  5. Proximus offer: Geo Services • Proximus Geo Services : • Proximus interactive: SMS, WAP

  6. Proximus B2B – LBS: concept • Proximus concept: Mobile Business Solutions • Improve productivity • Control costs • Generate revenues • LBS offer towards companies who want to integrate location information of e.g. employees, goods or assets in their own applications (e.g. dispatching)

  7. Proximus B2B - LBS: how does it work? Corporate / Business Customer LES Proximus Application Server Proximus Network  

  8. Proximus B2B – LBS: Touring • Positive impacts reported: • Versus GPS solutions: No Hardware investments, only software development (XML/Soap application) • Cost efficiency • Time management • Planning • Dispatching

  9. Proximus Value Added Network&Services - LBS • Proximus concept: Mobile Business Solutions • Improve productivity • Control costs • Generate revenues • LBS offer towards companies who want to offer a location based service to their customers

  10. Proximus Value Added Network&Services - LBS WASP • The different players in a VAN&S environment • And their roles End-user Proximus COSP LBS applications Location Platform • Network • Billing • Platforms • Support to WASP & COSP • Customer support • Gateway • Coordination with mobile operators • Application provider • Customer service (opt-in/opt-out…) • Content offer • Applications • Marketing push

  11. Proximus VAN&S – LBS product offer WASP • VAN&S LBS product offer End-user Proximus COSP LBS applications Location Platform • Access to the Proximus Location Platform • Location Information • Additional features: Geo-coding & reverse geo-coding • End-user privacy management

  12. Proximus VAN&S – LBS: What is in it for you as a company? • Offer location based services yourself towards your customers and prospects • Location is an enabler: • Adds value to existing applications • Enables new applications • Combine location with SMS/MMS/WAP/voice • Applications with potential • Information Services • Games • Advertisement • Safety • Community • Track & trace

  13. Case: Immonet

  14. Immonet.be – Who are we? • De Persgroep • Newspapers: • Het Laatste Nieuws • De Morgen • Magazines: • Dag Allemaal • TV-Familie • Joepie • ... • Audiovisual • VMMa • ATV • Internet • www.autozone.be -> November 2002 • www.immonet.be -> February 2003 • www.hetlaatstenieuws.be ->July 2003 • www.checkin.be -> Augustus 2003

  15. Situation Online Immomarket • Problem: • only 1 dominant player • gaining market share is difficult for newcomers • Immonet.be • High quality site, can compete with other players • Difficult to gain market share • Need for innovative market presence • Offer services with Added Value : LBS = opportunity

  16. Hoe does it work? End-user SMS Platform LBS application Location Platform To: 3326 huis tekoop Boulevard Leopold II 209, 1080, pr €1.000.000, Tel 02/3471147

  17. Advantages for Immonet.be • LBS - SMS application : opportunity for Immonet.be • Newservice: did not exist before • INNOVATIVE & enforcing IMAGE • Generate new revenues • Agents will provide more easily address info of their real estate (advantage for our site) • Future evolution: • Enlarge the database of real estate • LBS combined with MMS: more advantages • More info can be put in the message • Photo’s!!

  18. Conclusions • The Proximus Location Based Services platform is ready for commercial use today • Two end-to-end offers for enterprises exist: • Proximus B2B - LBS • Improve productivity • Control costs • Proximus Value Added Network&Services - LBS • Generate revenues • Introduction of Proximus Location Based Services in your company: • Easy integration • Integrated privacy management • Commercial, technical and operational support

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