Digital Marketing Plan Template

1. Digital Marketing Plan STEP BY STEP

2. THINGS WE ARE DOING Reach Take action Follow up 1. Customer relationship management 1. Search engine optimization(SEO) 1. Content marketing 2. Conversions rate optimization 2. Paid Advertisement 2. Customer support 3. Social media marketing 3. Social commerce 3. Social media profile and engagement 4. Create landing pages 4. Email Marketing 4. Survey 5. Create email templets

3. First Reach Search Engine Optimization STEP BY STEP

4. Search Engine Optimization Keyword Research • First thing first, research our target audience and what they are looking in internet • Pick up targeted keyword for particular campaign • The best way to use keyword is to use long-tail keyword and LSI keywords. Example: The main keyword is “Sydney college” For LSI keyword we can use : • sydney college of the arts • colleges in sydney for international students • list of colleges in sydney for international students • sydney college of english • private colleges in sydney • international college of management sydney • australiancollege of physical education

5. SEARCH ENGINE OPTIMIZATION Set up and Verify Webmaster and Analytics Account On-page Create XML Sitemap and submit to webmaster Create robot.txt file and submit to webmaster Check content quality and copyscape Check keyword density within the content of each pages Optimize Unique Title of every pages Optimize Unique Description of every pages Optimize heading tags (h1, h2, h3..) Optimize Images of every pages Optimize url, make it SEO friendly If possible than try to validate HTML and CSS with W3C Check for page speed and try to reduce the speed Use gtmetrix.com Minify html, css and JS file if possible Enable gzip compression Check broken links Check canonical issues and fix, if have any. Use webmaster tools to find out issues within the website in future Post an article in a blog - weekly 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.    1. 2. 3. 4.

6. SEARCH ENGINE OPTIMIZATION Off-Page Tire 1 Create contextual backlinks using relevant and authority websites. Directory Submission – “only few with high authority” Guest Posts – “Relevant and authority website” Infographic sharing – “create high quality infographic and share them to authority websites” Images, videos & Files sharing - “create high quality files eg; slideshow, video and eBooks and share them to authority websites” Social Share – “Share a blog post through major social sites” 1. 2. 3. 4. 5. 6. Tire 2 1. 2. 3. Social bookmark – “Share the tire 1 links to many social bookmarking websites with good authority” Blog comments – “Do many blog comments for tire 1 links to related blogs” Web 2.0 – “Write some article to web 2.0 websites, such as, wordpress.com, blogspot and many other” Classified post – “Do some classified post with the Tire 1 links” 4.

7. Paid Advertisement STEP BY STEP

8. PAID ADVERTISEMENT Campaign Facebook Ads Display Ads It Allows Us To Reach More People It Allows Us To Track Results It Allows Us To Have Geo- Targeted Ads It Allows Us To Have Age- Targeted Ads To have consistent visitors and leads to our site. It’s important that traffic should be consistent on daily basis. And this will help to achieved consistent visitors. AdWords Ads It Provides First Page Exposure On The Top Of The Most Popular Search Engines, which helps to get customers from search engine fast and without doing any seo.

9. Social Media Marketing STEP BY STEP

10. SOCIAL MEDIA MARKETING Instagram Pinterest Post informative content, share content and engage in posts Post informative content, share content and engage in posts Social Media Twitter Google+ Facebook Post informative content, share content and engage in posts Post informative content, share content and engage in posts Post informative content, share content and engage in posts

11. Email Marketing STEP BY STEP

12. Email marketing Collecting Emails for Email marketing campaign Using Content marketing Using Landing page • First thing first, research our target audience and what they are looking in internet • First thing first, research our target audience and what they are looking in internet • Pick up targeted keyword for particular campaign • Pick up targeted keyword for particular campaign • Write unique, informative content related to the keyword we research. • Write unique, informative content related to the keyword we research. • Make a landing page related to the topic and keyword, also use infographic, this is a best way to present landing page and looks professional. • Post it in our blog, make sure we have a option of a subscribe form or call-to-action button in our blog/website. To get more email list pop-up form will preform best. • Make sure we have option of a subscribe form or call-to-action button in our landing page. Note : “Create a email template to send emails for particular campaign”

13. EMAIL MARKETING Newsletter Daily Email List (in comparison to weekly, bi- weekly, monthly, etc) Email List Group Product Updates (in comparison to a customer list) Customer List (in comparison to leads) Note : “In dividing a list in this manner, give the ability to send more targeted communication. Some customers want both product and sales updates, while others might only want to hear about new versions. If we don’t give them the chance to choose, our risk losing them all- together.”

14. Take a survey or create a poll for customer Need to collect data, what our customers are thinking about our product or services. This way we get an idea and target what our customer actually needed from us. Series 1 Series 2 Series 3 6 5 4 3 2 1 0 Category 1 Category 2 Category 3 Category 4