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From wartime necessity to woman’s classic: The Trench Coat

From wartime necessity to woman’s classic: The Trench Coat . Allison Tarling Fashion 100 Spring 2009. .Target Market. ..Demographics.. Age: 20’s- late 40’s Education: students- college graduates Occupation: Any Income : Middle-class & above. ..Customer Profile. …the origin….

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From wartime necessity to woman’s classic: The Trench Coat

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  1. From wartime necessity to woman’s classic:The Trench Coat Allison Tarling Fashion 100 Spring 2009

  2. .Target Market. ..Demographics.. Age: 20’s- late 40’s Education: students- college graduates Occupation: Any Income: Middle-class & above ..Customer Profile..

  3. …the origin… World War I & II soldiers

  4. …the innovation… Yves Saint Laurent -Patent leather

  5. current

  6. Comparison

  7. …Prediction… the Double-Breasted Trench Coat will continue to be a classic piece of every woman’s wardrobe

  8. Bibliography Metz, Anne. “History of the Burberry Trench Coat”. 30 September, 2006. <http://www.stylelist.com/blog/2006/09/30/history-of-the-burberry-trench-coat>. Horrocks, Sarah. “The Timeless Trench”. 23 September, 2008l <http://www.sofeminine.co.uk/mag/luxury/d3054.html>.

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