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Pixels, Patients, Pills and Prevention Health, the Internet and Mobile Technology

Pixels, Patients, Pills and Prevention Health, the Internet and Mobile Technology. Agenda:. Quantify The Annual Growth of the Internet, Mobile and Health Identify Shifts in Patients Receptiveness to Health Content Online and Through their Devices.

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Pixels, Patients, Pills and Prevention Health, the Internet and Mobile Technology

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  1. Pixels, Patients, Pills and Prevention • Health, the Internet and Mobile Technology

  2. Agenda: • Quantify The Annual Growth of the Internet, Mobile and Health • Identify Shifts in Patients Receptiveness to Health Content Online and Through their Devices JMangano@comscore.com Twitter: @John_Mangano

  3. A Little About Me—An Active Participant Evolution JMangano@comscore.com Twitter: @John_Mangano

  4. 1995: Launched an Online Music Store

  5. 1997-2000: Evolved Online Marketing, Customer Service JMangano@comscore.com Twitter: @John_Mangano

  6. 2001: Launched Wireless Internet in US JMangano@comscore.com Twitter: @John_Mangano

  7. 2008: Joined comScore to lead Health Practice JMangano@comscore.com Twitter: @John_Mangano

  8. comScore is a Global Leader in Measuring the Rapidly Evolving Digital World, Blanketing the Globe with a Local Presence JMangano@comscore.com Twitter: @John_Mangano

  9. A Digital Business Analytics Company Audience Measurement: – Web, Mobile, 4 Screen Vertical Market Solutions AUDIENCE ANALYTICS Campaign Planning Campaign Validation Ad Effectiveness: – Creative Optimization – Branding & ROI Impact – Digital & Cross Media ADVERTISING ANALYTICS WEB ANALYTICS Digital Analytix™ Network Optimization & Capacity Planning Customer Experience & Relationship Management Market Intelligence Solutions MOBILE & NETWORK ANALYTICS V1011 JMangano@comscore.com Twitter: @John_Mangano

  10. comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics Web Visiting & Search Behavior Online& Offline Buying Online Advertising Exposure Advertising Effectiveness Transactions PANEL Media & Video Consumption Demographics, Lifestyles & Attitudes Mobile InternetUsage & Behavior V1011 JMangano@comscore.com Twitter: @John_Mangano

  11. comScore Health Solutions comScore Panels Patient Panel: 2M Physician Panel: 1K Mobile Panel: 70K Deep insights into patient behavior Confidentially measure online behavior of patients and physicians Provider of the health industry in online effectiveness measurement Maintain the only Pharma conversion norms database in the industry Active supporter of health online marketing JMangano@comscore.com Twitter: @John_Mangano

  12. adoption of technology is accelerating 38 yrs radio 14 yrs tv 4 yrs internet time to reach 50 million global users 3.6 yrs facebook 2.8 yrs iphone 2.2 yrs android 88 days google+ 80 days ipad

  13. 222 million people spend about 35hours a monthonline,up 10%vs. year ago • SOURCE: COMSCORE MEDIA METRIX, APRIL 2012

  14. 159 million people view health content A survey of people who visited health sites in the past 12 months… up 8 pointsvs. year ago • SOURCE: COMSCORE MEDIA METRIX, APRIL 2012

  15. what are they doing online? share of total time spent online 180 million Americans spend 18 hrs watching online videos each month • SOURCE: COMSCORE MEDIA METRIX, SEPTEMBER 2011

  16. Video viewing on pharma sites raises site engagement by 58% • SOURCE: COMSCORE 8020 GROUP JOINT STUDY, JANUARY 2012

  17. about one sixth of a consumer’s total time spent online is on facebook facebook that’s up 57% vs. year ago! 16% search news other 84% buying music health email video • SOURCE: COMSCORE MEDIA METRIX, AUGUST 2011

  18. 100% u.s. internet traffic  93%computer 7% mobile + tablets non-computer traffic doubled in the last year • SOURCE: COMSCORE DEVICE ESSENTIALS, AUGUST 2011 JMangano@comscore.com Twitter: @John_Mangano

  19. 100% u.s. mobile + tablet traffic  64%smartphones 28% tablets Most tablet owners also own smartphones • SOURCE: COMSCORE DEVICE ESSENTIALS, AUGUST 2011 JMangano@comscore.com Twitter: @John_Mangano

  20. 107million people in theu.s. own a smartphone… …that’s about 35 million more people than just last year • SOURCE: COMSCORE MOBILENS, 3 MOS ENDING MARCH 2012

  21. 17million people access health information on their phone… …125 percent more than last year • SOURCE: COMSCORE MOBILENS, 3 MOS ENDING NOVEMBER 2011

  22. it is not just iPhones Smartphone ownership increase year over year: 47% Android growth year over year: 116% Product: MobiLens Data: Three month average ending March 2012 Country: US, N= 31,100

  23. 52% Thousands 59% • SOURCE: COMSCORE MOBIL LENS, 3 MOS ENDING MARCH 2012

  24. 2%... have accessed healthinformationin the past 3 months Via Apps

  25. 5%... have accessed healthinformationin the past 3 months Via aMobile Browser JMangano@comscore.com Twitter: @John_Mangano

  26. Mobile Health Users Tend To Younger Than AVG Mobile Users JMangano@comscore.com Twitter: @John_Mangano

  27. Mobile Health Users Tend to be Wealthierthat AVG Mobile Users JMangano@comscore.com Twitter: @John_Mangano

  28. JMangano@comscore.com Twitter: @John_Mangano

  29. Inside the Head of Online Health Researchers Jan 2012 n=1033 Distribution equal to that of US population

  30. Researchers last year accessed online health info through many devices Smartphone – 50.6% Tablet – 21.8% eReader – 21.3% Source: comScore Custom Research – Jan 2012 Total n=1033 • Do you own or regularly use any of the below devices? JMangano@comscore.com Twitter: @John_Mangano

  31. Online research is up in every category with the greatest growth in community support Largest shift: more people were seeking online communities! Source: comScore Custom Research – Jan/Feb 2010 Total n=1191 and Jan 2012 Total n=1033 • What types of health-related information have you looked for online in the last 6 months?

  32. Most people looked for diagnostics and general Info In general, women were slightly more active in every category. Surprisingly, men were more active in researching prevention and use of community support Source: comScore Custom Research – Jan 2012 Total n=1033 • What did you look for on these health-related online community sites?

  33. Where they looked for information depended on what they were looking for • Source: comScore Custom Research – Jan 2012 Total n=1033 • For each type of information you have looked for online in the last 6 months, please • select the category of website you prefer to use for this type of information

  34. Content sites were most trusted… …government and pharma sites saw skepticism. Neutral Government Websites General Health Content Websites Drug Websites • Source: comScore Custom Research – Jan 2012 Total n=1033 • Please indicate your perception of each of the following categories of health-related websites

  35. Health sites are increasingly more effective at driving treatment discussions • Source: comScore Custom Research – Jan/Feb 2010 Total n=1191 and Jan 2012 Total n=1033 • Did your research on health-related websites cause you to talk to or ask your doctor about each • of the following?

  36. 94.6% of patients reported that the information they find online was helpful when asking for a prescription refill Source: comScore Custom Research – Jan 2012 Total n=1033 • Was the online information helpful when asking for a refill of your prescription?

  37. Privacy is a concern to about half of content seekers regardless of their access device Those who used a smart phone were considerably more concerned 46% 70% 48% • Source: comScore Custom Research – Jan 2012 Total n=1033 • Are you concerned with privacy when using your device for personal health-related purposes?

  38. Tablets are used more frequently than smartphones with the exception of daily health content users • Source: comScore Custom Research – Jan/Feb 2010 Total n=1191 and Jan 2012 Total n=1033 • How often do you use your device for health purposes?

  39. Tablets are used more for research and communication with other patients Connect with Other Patients Research Conditions Research pharma brands/meds Track Blood Sugar Track Exercise Track Diet • Source: comScore Custom Research – Jan 2012 Total n=1033 • For which of the following health purposes do you use your device?

  40. Like a computer, tablets are also more effective at driving patient action Source: comScore Custom Research – Jan/Feb 2010 Total n=1191 and Jan 2012 Total n=1033 As a result of using your device for health research, which actions did you take?

  41. A thirdof people who own a PC and smartphone prefer to use a smartphone over a PC JMangano@comscore.com Twitter: @John_Mangano

  42. Of those who prefer to use their smartphone over their computers… that’s almost twice as many as those who prefer their PC 80% of these mobile savvy users take action as a result of using their smartphone for research – that’s almost twice as many as those who prefer their PC Only 1 out of 10 health sufferers with Diabetes tracks their blood sugar with their smartphone, yet 3 out of 10 track diet and exercise JMangano@comscore.com Twitter: @John_Mangano

  43. What the Future Looks Like…

  44. Technological Evolution: • PCs usage is eclipsed by tablets and the cloud • Smartphones are simply called phones and most phones are smart • Interconnectivity between everything is standard • Most everything is measurable and shareable JMangano@comscore.com Twitter: @John_Mangano

  45. 2. Apps are a small piece of the future—they are the catalysts for the devices which is where the opportunity is limitless. Aria Wifi Scale JMangano@comscore.com Twitter: @John_Mangano

  46. Sanofi Glucose Meter Scorecard Data Share JMangano@comscore.com Twitter: @John_Mangano

  47. 3. Mass aggregation of data provides new types of clinical trials providing greater insight into patient activity and access to real-time health data to physicians.

  48. 4. Mobile and social media helps an increased number of people in achieving their health goals Fitbit

  49. 5. EMR and convenient mobile devices will change the relationships physicians have with each other and their patients

  50. Questions? John Mangano Jmangano@comscore.com 703-438-2358 Twitter: @john_mangano

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