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Web Marketing

Web Marketing. Group Members: Adam Remillard Jared Owen Mara Gonzalez Michael Eisenberg Priyanka Patel Skyler Matchett. Co-Leaders: Lindsey Stern and Emily Smith. Project One Summary. C reate a Facebook page

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Web Marketing

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  1. Web Marketing Group Members: Adam Remillard Jared Owen Mara Gonzalez Michael Eisenberg Priyanka Patel SkylerMatchett Co-Leaders: Lindsey Stern and Emily Smith

  2. Project One Summary • Create a Facebook page • Our original goal from our meeting on Feb 5th was to gain 30 likes on our Facebook page • We decided to call our Facebook page “FSU Information Technology & Information, Communication and Technology” • https://www.facebook.com/FsuInformationTechnologyIct

  3. Project Two Summary • Create a Twitter page • Gain 25 followers on the Twitter page by May 1st • We called our Twitter page “FSU IT & ICT” • https://twitter.com/fsu_it_ict

  4. Project Three Summary • Develop a survey to determine our target market • After the survey was put online, we distributed it by the word of mouth, Facebook, Twitter, and through email • Our goal as of February 5th was to have 40 surveys completed • We increased our goal to 50 surveys by April 16th • By April 16th, we reached our goal

  5. Project Four Summary • Hold a focus group • We had originally planned to have a sit-down and in-person focus group • Due to time constraints, we messaged freshmen/sophomores and had them answer a few questions

  6. Project Five Summary • This project was titled “Blackboard Spotlight” • We nominated students to spotlight on the Blackboard login page • Each group member was assigned a student to interview • Each group member was responsible for interviewing, nominating, and then sending Lindsey the essay along with a headshot so that she could post it to the Facebook page

  7. Project Deliverables • 8student spotlights • Social engagement through Facebook & Twitter • Promotion of other team’s events • Qualitative and quantitative data • Overall high awareness of CCI

  8. Project Timeline • Facebook & Twitter created by 2/6 • Video update by 3/6 • Survey completed and pushed out by 3/8 • Send out student spotlight requests by 3/19 • Hashtag#HireCCINoles trending by 3/25 • Wrap up student spotlight interviews by 3/31 • Student spotlights posted by 4/16 • Research data gathered by 4/16 • 50 surveys • Qualitative data from Freshman/Sophomores • 100 Facebook likes by 4/24 • 50 Twitter followers by 4/24 • Presentation, Wiki, and project completed by 4/24

  9. Leadership • We used a participative leadership style which encouraged group members to voice their opinions and reach decisions that were mutually accepted • We always tried to be reliable and assessable to our group members. At the end of each meeting, there was a time for group members to express concerns or ask questions. • We kept our group members informed of our goals, deadlines, meeting days/times, and progress on a weekly basis • We had weekly or bi-weekly meetings so that all group members would be informed

  10. Teamwork • We invited our group members to pair up the groups that they were leading with Web Marketing • This led to partnership with the Career Day, Feed Your Brain, and Why CCI video group • We also reached out to the Why ICT video group and the Inside the Classroom group contacted us • For Career Day, we marketed by tweeting with the hashtag #HireCCINoles and posting the event to our Facebook page, Twitter page, and our own personal Facebook pages • We marketed for the Feed Your Brain events via the Facebook and Twitter pages by creating the events on the Facebook page and then inviting people to attend • We have been posting videos from the Why CCI, Why ICT, and Inside the Classroom video groups on our Facebook page and Twitter page • In addition, we paired up with the Why ICT video group by contacting and having five of our nominees from the Blackboard Spotlight project be featured in one of their videos

  11. Long Term Planning • Pass on Facebook/Twitter updating to next Leadership class • Continue to promote CCI through our personal social media pages and interactions

  12. Equity • This group definitely accomplished the majority of our goals. We have all been in groups where this did not occur. • One aspect of this group that stands out the most is that we had a regular meeting schedule. We all set aside time in our schedules to meet once a week or biweekly on Tuesdays. • We met three times on Group Me Chat and we met five times in person in the Shores lobby in front of the Goldstein Library .

  13. Feedback • Understanding Goals: 3.3 • Valued Member: 4.3 • Amount of Meetings: 4.6 • Organization of Co-leaders: 3.3 • Overall Evaluation: Fully Capable

  14. Questions???

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