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IF YOU WERE HOSTING FOR A EVENT FOR YOUR PARTNER OR FOR A LOVED ONE, WHICH HALL WOULD YOU PICK?

IF YOU WERE HOSTING FOR A EVENT FOR YOUR PARTNER OR FOR A LOVED ONE, WHICH HALL WOULD YOU PICK?. Math 110 Final Report – December 2011 Survey and Analysis for Banquet Halls . Project Team Jasleen Kaur Jemal Rahyab Brandon Rodriguez Romina Scaturro. SURVEY OVERVIEW (1 of 2). 3.

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IF YOU WERE HOSTING FOR A EVENT FOR YOUR PARTNER OR FOR A LOVED ONE, WHICH HALL WOULD YOU PICK?

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  1. IF YOU WERE HOSTING FOR A EVENT FOR YOUR PARTNER OR FOR A LOVED ONE, WHICH HALL WOULD YOU PICK?

  2. Math 110 Final Report – December 2011 Survey and Analysis for Banquet Halls Project Team JasleenKaur JemalRahyab Brandon Rodriguez RominaScaturro

  3. SURVEY OVERVIEW(1 of 2) 3 • An Addressable Minds Survey is a survey of key ideas for Banquet halls • Survey conducted on November 6, 2011 : • Population Ages 18 and over of Males/Females across the US • The team created key marketing and advertising messaging with the intent to entice the survey taker to host or attend an event at a Banquet Hall

  4. SURVEY OVERVIEW(2 of 2) 4 • 57 Individuals responded • Assess two major aspects of messages • Does it convince customer to go to a banquet hall? • How does it make the customer feel? • Data reveals the mind-sets of respondents across the United States, as well as ‘what works, what doesn’t’

  5. The Survey begins with an orientation screen 5

  6. Each respondent evaluates 48 unique combinations of elements First on overall interest 6

  7. Then selects a single emotion 7 7

  8. What convinces?What drives feelings? RESULTS

  9. Total Panel – Seg 1=Adult party goers. Seg 2= people who are cost conscious. asuchec@schools.nyc.com 9

  10. There are two unique segments Different Parties – Different Approach Party Goers 58% Cost Conscious People 42% 10 Messaging for one isn’t necessary going to appeal to the other…and could actually hurt

  11. Party Goers -Want all the information on the website -Want to have a fun nights out with friends -Want to host theme parties -Having the night of their lives

  12. Cost Conscious People -Open Bar at no extra cost -Most affordable rates per hour -Professional photographers upon request at no extra cost -keeping more in their wallets

  13. The “Segmentation Wizard” is a 30 second shortcut survey that is extracted from the 15 minute survey and identifies the segment membership of that individual IDENTIFY TARGET MARKET DEVELOP SURVEY QUESTIONS 10 – 15 minutes INTERNET IdeaMap™ SURVEY SUY Potential Banquet Hall Attendees ANALYZED SURVEY RESULTS → Addressable Minds SEGMENTATION WIZARD Segmentation Wizard consists of 3 or 4 elements identified in the in-depth 10 – 15 minute survey 13

  14. The Banquet Hall Segmentation Wizard– Online exampleThe Segmentation Wizard is a short survey with the questions derived from the full survey to identify segment membership

  15. The Banquet Hall Segmentation Wizard– Online exampleINSERT SEVERAL PAGES OF SCREEN SHOTS

  16. We have learned the following from this survey: -Most people who wish to go to a banquet hall are expecting some type of party -Everyone wants to have free included options at no extra cost -Most women wish to plan an event at a banquet hall -Price is the #1 factor when it comes to deciding a banquet hall -Most customers research between 1-5 banquet halls before deciding one

  17. What we recommend to Banquet Hall owners - Include some free services, people are spending a lot of money on the halls -People want to have memorable nights at affordable rates per hour -People want it to be easily located -Want the interior to bedazzle them -Want friendly service and want people to be there for them when they need it -DON’T WANT HIDDEN FEES

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