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Forgetting Television

By: Mychal Harris and Kelley Morse. Forgetting Television. Consumer Attention. Top 8 media outlets are web based. People are getting most of their information from online media. Marketers and advertisers change strategy towards products. Ways to attract consumer. Catch their attention

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Forgetting Television

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  1. By: Mychal Harris and Kelley Morse Forgetting Television

  2. Consumer Attention • Top 8 media outlets are web based. • People are getting most of their information from online media. • Marketers and advertisers change strategy towards products.

  3. Ways to attract consumer • Catch their attention • Have clear messages in advertisements • Make consumer feel they need your product • Have information about your product easily accessible

  4. Media at Hand • Mobile devices • People are consuming media very quickly and easily. • Companies need to quickly and easily accessible • 82% of Holiday shoppers said digital will impact their choice of retailer, 79% said digital will impact their choice of brand and 77% said digital will influence the type of gift they ultimately buy. ( Ad Age.)

  5. Zero Moment of Truth • Marketers and companies are needing to get the customers attention much quicker due to technology. • Marketers need to rethink how they reach consumers and the timeframe in which they do so. • Scanning UPC codes with smart phones • Reading product reviews with smartphones.

  6. Video http://youtu.be/PzNbPLD-V2Y http://www.youtube.com/watch?v=PzNbPLD-V2Y&feature=player_embedded

  7. Websites and articles • http://adage.com/article/digitalnext/marketers-winning-mobile-consumer-moment-truth/231716/ • http://adage.com/china/article/viewpoint/five-ways-to-attract-consumers-with-disruptive-innovation/147656/ • http://adage.com/article/mediaworks/today-s-consumers-attached-google-amazon/146094/

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