5 Secrets To Writing Product Description

1. 5 Secrets To Writing Product Description That Instantly Boost Sales How persuasive are your product descriptions? Do your product descriptions seduce visitors to hit buy or try? Can you really sell your products or services through descriptions? The answer is a big resounding ‘Yes’. What you need to do is to write compelling, seductive, persuasive product descriptions for the products or services you sell. Here, in this article, I will share with you 5 secrets to writing unique, seductive product descriptions that will instantly boost your sales. What is a product description? BusinessDictionary has provided the following definition, “Consumer’s view of a product that includes its benefits, form, presentation, price, purpose, etc.” Product descriptions are the second most important thing, the first being the images of products, on your ECOM website. As, in the e-commerce industry, your target audience can’t touch and feel your products, descriptions play a vital role in the sales.

2. Fundamentals of product description writing Exceptional product description writers know the holy grail of captivating visitors with succinct, unique, seductive production descriptions and offer unmatched product description writing service. You need to understand the fundamentals of how to write product descriptions, which I categorize in 5Ws. TEMPLATE FOR PRODUCT DESCRIPTION WRITING Here is the list of 5Ws: WHO IS THIS PRODUCT FOR? Who is your target audience? WHAT ARE THE DETAILS OF THE PRODUCT? What are the details of your products or services that distinguish them from the competition? WHERE WOULD THIS PRODUCT BE USED? Where would your products be used for? WHEN WOULD CUSTOMER USE THIS PRODUCT? Why should somebody go for your products? WHY SHOULD SOMEBODY BUY THIS PRODUCT? Why should somebody go for your products? If you are offering gadgets or electronic items, you should also tell how your products work to avoid any confusion. Here is a tip: you should always explain it in simpler words – no jargons and big words. Based on these 5Ws, you can design product description templates that will be a great help to the team of your copywriters. How to write product descriptions that sell Product descriptions can seduce the visitors to buy/try your products or send them to your competitors’ websites. Many businessmen take an easy route with product descriptions. They copy product descriptions from the manufacturer’s website and post them on their websites after a bit of tweaking. When there is so much at stake, your products must accompany with persuasive, succinct descriptions. You should refrain this practice as Google can penalize your website for duplicate content. Always, get unique, compelling descriptions for your products.

3. Write scannable product descriptions You have written unique, engaging product descriptions based on your buyer persona, highlighting the benefits of your products. And you have used the right tone in the product descriptions. Do you believe visitors are going to read them all? No, they won’t. You will be surprised to know that people read only 16% words on the average web page. So you should write product descriptions that are easy-to-scan. Here are some tips to make your product descriptions easy-to-skim: Use sub-heading to lure scanners Use bullet points to drive attention to the key points Use a plenty of white space to make your page a joy to read Write in large font to improve readability Making the point short, your product descriptions should be easy-to-scan and easy-to-skim. Optimize product descriptions for search engines Do you really need to optimize product descriptions? The answer is ‘it depends’. If you have written product descriptions keeping your buyer persona in mind and you have used phrases and words your buyer persona uses, you have already optimized the product descriptions. Here are some quick tips for optimizing product descriptions for search engines: Never use jargons unless your buyer persona uses them Use key phrases in headlines, sub-headings, and the body text Optimize product images through alt tag Making the point short, your product descriptions should be easy-to-scan and easy-to-skim.

4. Why you should outsource product description service The biggest benefit of outsourcing is, Whether you should get product descriptions written in-house or you should outsource it, most ECOM businessmen can’t decide this. A leading company working in this domain has experienced copywriters on board who have worked for diverse verticals so it can give you immaculate copy for your products. Outsourcing product description writing is always better as it saves you both time and money. What’s more, a reputed company will do a proper research to create the right persona for your products or services and write SEO-friendly descriptions. When you outsource product description writing to a reputed outsourcing company, you won’t have to worry about anything. The company will take care of everything from creating buyer persona to writing SEO optimized descriptions. How to decide product description writing rates: When it comes to deciding product description writing rates, you should do your homework a bit. Outsourcing companies working in this domain charge differently – some charge on an hourly basis, while many go for a per-word pay model. You should make a decision based on your needs. Acelerar offers competitive pricing plans for product description writing service. The company provides special plans for bulk product description writing. Click here for more detail.

5. Dos and Don’ts in product description writing Product description writing is a lot more than providing details of your products. So you should follow the best practices. Here is a list of Dos: And you should refrain doing these followings: Product descriptions should be written keeping a buyer persona in mind Using jargons, long phrases Using too much formal tone of voice Product copy should be in the right tone of voice, matching the personality of a buyer persona Giving lots of emphasis on SEO aspect and ignoring readers Product descriptions must mention benefits along with the features of the items Not proofreading before going online Not checking readability Product descriptions must be written in a scannable format Product copy should sell the products instead of only providing the details of the items Conclusion Product descriptions can make or break the sales. Whether you are getting them written in-house or you are outsourcing them, you should make sure that product descriptions have been written for your buyer persona in the scannable format using the right tone of voice. Product descriptions based on the 5Ws convince more visitors to buy your products. And never forget to optimize product descriptions for search engines. If you keep all these pointers in the mind, your product description will certainly boost your sale.