1 / 11

SOCIAL MEDIA PRESENTATION

Generation Y Email, Social, Micro-Blogging & More. SOCIAL MEDIA PRESENTATION. Michael Della Penna President/CEO SuiteDialog, Executive Director PMN info@thepmn.org | twitter.com/mikepenna l. Who Are We?. 1,300 members and growing

scout
Download Presentation

SOCIAL MEDIA PRESENTATION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Generation Y Email, Social, Micro-Blogging & More SOCIAL MEDIA PRESENTATION Michael Della Penna President/CEO SuiteDialog, Executive Director PMN info@thepmn.org | twitter.com/mikepenna l

  2. Who Are We? • 1,300 members and growing • Help marketers transition from push & permission marketing to participation • Membership is free • Education – webinars • Case studies • Exclusive Gen Y panel/research • Student run agency • Real life marketing experience • Partner with brands/associations to help develop strategies, research, marketing program 2

  3. Julie Ching Kaitlin Gallucci Catherine Philip Our Generation Y Panel Pace University Senior Avid user of facebook (1,000), MySpace, Google Enjoy texting, online games Favorite gadget - iPod Pace University Graduate Co-Manager, IDM Lab Avid user of Google and facebook (310 friends) Enjoys texting, online games Favorite gadget - iTouch Pace University Senior Co-Manager, IDM Lab Avid user of MySpace (275), facebook (290), Google/Gmail Enjoys blogging, texting, online shopping/news Favorite gadget – Digital Camera

  4. Gen Y (’76-’94) Why They Matter! • Echo Boomers – 71 million strong • Friendship & making a difference is a strong motivator • Less likely to respond to traditional approaches (work/management/adv) • Work/life balance, financial smarts • Serious purchasing power – Approaching 10% of all spent annually $600 billion • Respond to ads different…people like them vs. celebrities

  5. Gen Y What do they do online? Do you currently…..? Email 100%** Texting 100%** Social Networks 99%* Micro Blogging 22%* 25% 50% 75% 100% base: *200 the PMN/Pace University’s Lubin School of Business’ IDM Lab, May 2009 base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009

  6. Gen Y How Often? • Average # of text messages • 1190 • Average time spent on email • 39 hours/month • Average social networks • 28 hours/month base: 80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009 6

  7. Gen Y Advertising Impact • Declining email open/click rates • Ignore advertising on Social Networks • 74% report clicking infreq/never* • 19% say ads are relevant* • 64% view promotions on SN* • Promotional text messaging? • Currently receive – 26%, 0% plan** • Low Interest in receiving promo based on location/preferences – 14%** base: *220 the PMN/Pace University’s Lubin School of Business’ IDM Lab, March 2009 base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009 7

  8. Gen Y How do you reach them Activity least likely to give up for a week? Email 30% 26% Texting Watching TV 16% Phone 11% Visiting Social Networks 7% Reading Magazines 4% 25% 50% 75% 100% base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009 8

  9. Gen Y What can you do? • Connect & communicate – survey, interview, deliver what you promise • Relinquish control – more options...set frequency, preferences • Micro-Target – delivery contextually relevant experiences • Socialize email – ability to share content components…post to social networks • Create participatory events 9

  10. People are turning to others rather than brands. More clutter, less attention fundamentally changes the marketer/consumer dynamic 10

  11. Generation Y Email, Social, Micro-Blogging & More SOCIAL MEDIA PRESENTATION Michael Della Penna President/CEO SuiteDialog, Executive Director PMN info@thepmn.org | twitter.com/mikepenna

More Related