'Controlled media' presentation slideshows

DSS 20007 Community Relations

DSS 20007 Community Relations. Topic Eight: Advertisement and Community Relations in Business Sector. Media. Controlled media Uncontrolled media Gate Keeper. Advertising. Paid non-personal communication from an identified sponsor using media to persuade or influence audience.

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E Dealing with Intense Media Scrutiny During a Business Crisis

E Dealing with Intense Media Scrutiny During a Business Crisis. For Washington RIMS By Joan Gladstone, APR, Fellow PRSA President and CEO, Gladstone International, Laguna Beach www.gladstonepr.com. Some Cases. County of Orange files for bankruptcy Suzuki sues Consumer Reports

474 views • 37 slides

Increasing the Number of Patients Choosing DeKalb Regional Medical Center

Increasing the Number of Patients Choosing DeKalb Regional Medical Center. By Anna Keefe. Hospital Background. DeKalb Regional Medical Center is a general medical and surgical center that is religiously operated. Mr. J. Peter Selman, Chief Executive Officer, is the administrator in charge.

366 views • 23 slides

Public Relations

Public Relations. Part 5: Integration and Evaluation Chapter 17. Chapter Outline. Chapter Key Points The Practice of Public Relations Public Relations Planning Public Relations Tools Effectiveness and PR Excellence. Key Points. Explain what PR is and how it differs from advertising

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Coca-Cola Expedition 206:

Coca-Cola Expedition 206:. Client: Coca-Cola Agency: Fast Horse. Problem: To create a campaign with compelling content for young people worldwide who actively use online venues. Opportunity: Harness the power of digital culture Opportunity: Engage worldwide audience via media

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Public Relations

Public Relations. Part 5: Integration and Evaluation Chapter 17. Key Points. Explain what Public Relations is and how it differs from advertising Describe the most common types of PR programs Analyze the key decisions in PR planning Explain the most common types of PR tools

308 views • 11 slides