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Marketing Channel Concepts

Part 1: Marketing Channel Systems. Marketing Channel Concepts. The growing importance of marketing channels The definition of marketing channels How marketing channels relate to strategic variables in the marketing mix

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2.76k views • 25 slides

Marketing Channel Flows

Marketing Channel Flows. Product Flow The movement of the product from manufacturer through all parties who take physical possession Negotiation Flow Interplay of buying/selling tasks associated with title transfer. Marketing Channel Flows. Ownership Flow Movement of title of the product

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168 views • 3 slides

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Promotion flow - PowerPoint PPT Presentation

Marketing Channel Concepts

Marketing Channel Flows