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PROPOSAL PREPARED FOR President - Harold Kern INSTABOOK

PROPOSAL PREPARED FOR President - Harold Kern INSTABOOK. BY THE GUNDANIUM CONSULTING COMPANY . Hello!. Mr. Kern ~ We want to THANK YOU and your Management Staff for the opportunity to present our ideas to you today.

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PROPOSAL PREPARED FOR President - Harold Kern INSTABOOK

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  1. PROPOSAL PREPARED FORPresident - Harold KernINSTABOOK BY THE GUNDANIUM CONSULTING COMPANY .

  2. Hello! Mr. Kern ~ We want to THANK YOU and your Management Staff for the opportunity to present our ideas to you today. We have enjoyed working with Larry Luddite, Ting-Lin Lee, Lisa Cornwall and Jake Monroe and want to extend our sincere appreciation for the time they took with us to show us who Instabook is…. Where you are…. And where you want to go with your business today!

  3. Get to know us…. We are The Gundanium Consulting Company

  4. We believe in you…. Today we would like to review our services and present our thoughts to rebuild and expand your company presence on the Internet. We believe in the future of Instabook and your future in e-commerce. With a custom designed website created for your target audience, a user friendly plan for site maintenance and your great product, Instabook will be the perfect compliment with all of today’s Digital online books.

  5. The Gundanium Consulting Company was founded in 2008 by five graduates of Penn State University. It was developed in our Web Design class and after our strong project experiment, we decided to take it out to the real world. Our experienced company has designed and developed over 200 websites to date.  We love a challenge, and no project is too big or small for us to take on. The Gundanium Consulting Company

  6. Meet our team…... of dedicated professionals: • Jessica Berda has been the IT Manager for the past 3 years and could not ask for a better team. • Thomas Devine, our amazing Web Developer, is our main resource for javascript. • Edward Gussin is the absolute best Web Designer you will ever find, in fact he graduated at the top of his class. • Selena Rummel our Graphic Artist has an extensive portfolio and skills using adobe suite products. • Marci Watson is our Programmer/Web Liaison working in HTML, PHP and JSP.

  7. The Objective Today… You have asked us to design a website for you… • So let's establish your site objectives.  Site objectives are the "why" of website creation. • Why will this site exist? What niche is being filled? If you aren't filling a niche, your site will have to be very powerful (and likely much less expensive) to compete with the existing players. This marketing is the best way to enter a specialized market.

  8. And discuss… • Why will people visit? And return? Just offering something people want is not compelling. Just stop and think about it – most sites offer products that people want. Why should they visit (and buy from) your website? • How will you measure the success of this website? Incremental goals are best. Using weekly, monthly and quarterly sales targets allow you to gauge growth and see what's working – both in terms of layout and marketing.

  9. Revenue Generation How Will This Site Create Revenue? • Direct Revenue: Obviously the most common way is to sell something. There are many variations of this, including hard goods (that physically ship to the consumer), electronic goods (that are downloaded or emailed) or services that don't ship, but are performed. The essence is the same for all these: direct online sales. You are responsible for processing orders and payments, along with customer service questions and concerns.

  10. Revenue Generation How Will This Site Create Revenue? • Indirect Revenue: Some sites focus on directing prospects to a physical location, but don't actually process transactions directly online. This is of decreasing popularity as a primary use of a website, but is still important component for every business with both a physical and online presence. This type of revenue can be difficult to track, unless a specific tracking component is included in your marketing campaign.

  11. Services • Gundanium Consulting is a full-service Internet solutions provider for all businesses. We focus on e-commerce and Web development, offering the following website services: • Initial consultation. Design and Development • Analysis of goals and target market demographics. • Planning. • Hosting and maintenance. • E-commerce development. • Website renovations and upgrades. • Application development (i.e. chat rooms, blogs, message boards, online polling, live-feed audio/video, etc.). • Website maintenance training. • Internet/website education seminars. • Database construction. • Result-based website marketing.

  12. More Services…. • Creation of streamlined and custom advertising campaigns based on needs. • Complete design work of all audio-visual/printed advertising tools. • Implementation of additional media (usually through subcontractors). • Follow-up analysis. • Application development (i.e. chat rooms, blogs, message boards, online polling, live-feed audio/video, etc.). Additional third party contracted services available: • Internet access service. • Implementation of additional media (usually through subcontractors). • Local Area Network (LAN) installation. • Intranet setup and installation.

  13. Here is a great storyboard of what our plans are for the website

  14. Think about the first impression….. What will your customers be looking for and what will they search for first???

  15. Style Guide/User Specifications Website Description • Professional look & feel; user friendly • Solid white background • Content is center aligned • Basic font with various font sizes • Homepage URL: http://www.instabook.com • 30 minute video (Full screen capable) will be located on the homepage.

  16. Style Guide/User Specifications • Homepage Header • Contains company name & motto • Background color: Green • Font: White; Times New Roman; Size 14 • Below the header on the right side is the SEARCH box • The menu buttons/links for each individual page are located under search box. • The menu buttons/links have a blue background with white 12 point font.

  17. Style Guide/User Specifications • Each page on the Instabook website will provide the following information: • About Us • Information about Instabook and its employees • Company mission • How Instabook works • Customer testimonials • Information on downloading • Leasing and Buying • Information on how to lease and/or buy • Contact Us • Contact information for each department • Administrations, Sales, Assembly, Technological • Help • Users can submit questions they may have. The questions will be compiled so others can view them as well.

  18. Browser choice….

  19. Style Guide/User Specifications

  20. Style Guide/User Specifications • Website Testing • The website will be tested by using Firefox 2.0 (and newer), Microsoft Internet Explorer 6.0 (and newer), and Google Chrome. • The video on the homepage will use QuickTime or Windows Media Player. • A link to a free download of this software will be available for the user

  21. Website Navigation There are a number of different design patterns for effective organization of website content. We think the best choice for your company would be to use the Co-Existing Hierarchies Pattern.

  22. Navigation – Co-Existing Hierarchies Pattern Co-Existing Hierarchies Pattern As an alternative to the strict hierarchy, there’s also the option of co-existing hierarchies. There are still parent and child pages, but in this case, child pages may be accessible from multiple parent pages/higher-level pages. This works well if there’s a lot of overlapping information on your site.

  23. Navigational Tools Here is a list of some of the navigational tools we plan to use when developing the website. • A Navigation Bar • Hyperlinks • Sitemap • Text links • Breadcrumb Navigation • Facet Layered Navigation • Site ID • Header • Footer Navigation

  24. End User Analysis We conducted interviews with the following employees: President of Instabook, Harold Kern: "It would be great if everyone could come to the meeting already knowing the issues.” Vice President of Admin, Larry Luddite: "Keep it simple." Vice President of Sales, Ting-Tin Lee: "A frustrated customer is a lost customer." Vice President of Assembly, Lisa Cornwall: "Very 'in' thing to do." Vice President of Technology, Jake Monroe: "Make sure it works for people with disabilities.”

  25. LETS WORK TOGETHER……

  26. UserProfile •Instabook Employees -Email -access to company information -being able to obtain info from another department •Customers -profile -order preferences -prior orders

  27. Data Sources -Records of sales via Web -Overall sales record -Instabook’s employee contact info -International Center for Disability Resources on the Internet,2727www.icdri.org -Closed captions video for the Deaf/Hard of Hearing -Read out loud for Blind -Testimonials -Customers Letters -Technical Support Logs -Survey -Video from DVD’s

  28. Use YouTube to add your video • http://www.youtube.com/ • Don’t have to worry about hosting or conversion! • Register and upload existing video • Use embed code to add it to website • You can choose different sizes of embed

  29. Further Data Collection Plans • Contact Instabook after first 90 days -Anything needed to be added -Trouble with site -Bugs -Customers complaints • Conduct another interview in 6-12 months -Needed to add or update -Keep up with Internet2 • Any major changes -in business -in customers complaints • Change usability on site -Heavy traffic? -Site too slow?slow?

  30. Restructure site for Portability, Usability, and Flexibility Create several updateable sections to allow InstaBook the ability to update critical information as needed. • Rewrite InstaBook library with future expansion in mind. • Expand functionality of the online product catalog. • Restructured navigation • Make the library the primary navigation • Use the functional outline structure for the secondary navigation • Restructure site map • Restructure page format to allow flexibility for future updates and enhancements. • Re-code many features within the site for optimum portability. • Reorganized site structure to allow for easy and instant updates.

  31. We want the world to learn about InstaBook! Testimonials “Now I have the power to make my own training materials!” -P. W. Ranger “With InstaBook, my students don't have to lug around 25 extra pounds of text!” -H. V. Weight “No muss, no fuss. InstaBook gives you what you need, when you need it.” -P. Ractical “What a time-saver! I can now prepare materials in 10 minutes; it used to take me six hours!” -Ima Time Spread the great word!

  32. INSTABOOK …. Let the World Know!!

  33. Thankyou!!! Mr. Kern and Instabook Team…. We hope you have enjoyed this presentation and we look forward to your comments and questions…. Please contact Jessica Berda at 814-123-4567. We thank you, The Gundanium Team Jessica, Ed, Selena, Tom and Marci

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