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What is Text Marketing

If you want to expand your marketing campaigns, you have probably across ‘text marketing’ or ‘SMS marketing’. Text marketing is another string to your marketing bow and one you can’t afford to overlook. For more information visit https://smscampaign.co.uk/text-marketing-questions-answered/ <br>

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What is Text Marketing

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  1. What Is Text Marketing?

  2. About Text Marketing Text marketing is a marketing strategy that uses permission-based text messages to promote a company. In this instance, the name does try to explain the process. ext marketing is a great method to engage with customers instantly, encourage their engagement with your brand, and build your database of subscribers. These can be anything from an update on a new product to an alert about sales, or an offer to an exclusive discount. Thanks to the method of communication, text marketing is a great way to send short, instant messages to customers

  3. Text marketing works through using permission-based texts, which are sent to customers who have opted-in to use the service. There are two methods that this is usually done by, hard opt-in, or soft opt-in. We advocate a hard opt-in, as it has complete clarity to the customer, and to your company. Not only that, with the introduction of GDPR next year, a hard opt-in it is more in line with changes in regulations and the push for higher clarity and consent with consumers.

  4. A soft opt-in requires certain conditions and is rather limited. It is when someone has contacted you to organise a sale, and given their personal details to you, but never became a customer. They also must have been offered the opportunity to opt-out of marketing and didn’t. As we said, these cases are limited. In these instances, you can potentially contact those people regarding the sale you originally discussed, or similar products or services, and offer options to opt-out of marketing. This ‘soft opt-in’ is obviously limited, and the choice of phrasing regarding who you can contact and what about isn’t the clearest.

  5. A hard opt-in simply means that you have specifically requested the permission to contact a customer through SMS, and they have agreed. It’s important to be clear what they are signing up for, and how their details will be used. And they must have the same opportunity to opt-out. But in these cases of a hard opt-in, you can more freely contact your customers through SMS as you have their specific consent. So unlike a soft opt-in, you aren’t restricted to only communicating to them regarding a specific product or service.

  6. Firstly, a customer sees an offer somewhere, be it online or in print. The offer is for a restaurant and states that if they sign-up for text messages from the company, they can receive special discounts. And for signing up, they get, say, £10 off their first order. Sounds good, and clearly outlines what you have to do to receive the discounts: by signing up to text marketing from the company.

  7. Contact us https://smscampaign.co.uk/text-marketing-questions-answered/

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