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“The Psychology of Colors”

“The Psychology of Colors”. 1 st read through: Read/Annotate any important information 2 nd read through: Jot down any questions or connections you can make on the right side of the article Groups: Brainstorm a list of advertisements that incorporate your assigned color. PAPA Squares.

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“The Psychology of Colors”

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  1. “The Psychology of Colors” 1st read through: Read/Annotate any important information 2nd read through: Jot down any questions or connections you can make on the right side of the article Groups: Brainstorm a list of advertisements that incorporate your assigned color

  2. PAPA Squares Determine an author’s purpose using the PAPA square

  3. PAPA definitions • Purpose: The reason an author wrote a text. Is it to persuade? To inform? To entertain? To explain something? • Argument: What the author is trying to convince the reader of, or to prove. • Persona: The personality an author has taken on to convince the reader of the argument • Audience: The intended reader of the text. Is the author assuming that the reader has some prior knowledge in the topic?

  4. What it looks like: Purpose: Evidence (Quotations from the text) Audience: Argument: Persona:

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