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Propaganda

Propaganda. Tactics that persuade people to believe, buy, or do something. Circular Argument. What you are supposed to believe is mixed in with the proof… You are led to believe something based on the facts. Circular Argument Examples. Old Spice Commercial. Emotional Appeal.

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Propaganda

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  1. Propaganda Tactics that persuade people to believe, buy, or do something.

  2. Circular Argument What you are supposed to believe is mixed in with the proof… You are led to believe something based on the facts.

  3. Circular Argument Examples • Old Spice Commercial

  4. Emotional Appeal • Appealing to your emotions instead of using logic, reason, or facts.

  5. Emotional Appeal Examples • Spca Crazy baby

  6. bandwagon You do it because everyone else is doing it.

  7. Example of Bandwagon • KFC grilled vs fried • Wendy hot juicy burger

  8. Plain folks • People who use this product or believe this idea are just like you and me.

  9. Examples of Plain Folks • Dominic Wilkins minute maid • Michael Phelps subway

  10. Red Herring Uses details that have nothing to do with the topic

  11. Examples of Red Herring • E-trade singing baby • Mr. T snickers

  12. Appeal to Numbers • Using numbers to show how many people think something is true

  13. Examples of Appeal to numbers • Verizon Maps • Trident Gum

  14. Sweeping Generalization Stereotypes-a statement about a group of people not based on fact.

  15. Commercials • Beijing McDonald's • Cavemen Commercial

  16. Repetition Repeats message over and over again.

  17. Commercials • 1 800 my lemon Says my lemon more than once • Filet o fish Keeps saying Filet o fish.

  18. Transfer & Testimonial Definition: Using a famous person to endorse a product or idea. In testimonial commercials they say they like the product, but we don’t know for sure if they really like it.

  19. Examples Axe-Ryan Sheckler Gatorade- Olympics

  20. Name-Calling Definition: An attack on a person instead of an issue.

  21. Examples • Anti-Obama • Verizon Wireless

  22. Glittering Generalization Using “good” labels that are unsupported by facts.

  23. Examples • Burger King- I am Man • AT&T Best Coverage

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