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Finding Your Donors By Rachael Rice

Finding Your Donors By Rachael Rice. Finding Donors, Why Donors Give, Using Donor Circles. Personal Circle. Why they give? Close relationship with you and feel loyal regardless of party affiliation, tend to support you regardless of whether the race is winnable.

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Finding Your Donors By Rachael Rice

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  1. Finding Your DonorsBy Rachael Rice

  2. Finding Donors, Why Donors Give, Using Donor Circles

  3. Personal Circle • Why they give? Close relationship with you and feel loyal regardless of party affiliation, tend to support you regardless of whether the race is winnable. • Who are they? Family members, friends, work colleagues. neighbors. • When do they give? EARLY AND OFTEN! Can be the most difficult calls for a candidate

  4. Ideological Circle • Why they give? Because the candidate is a member or supporter of their cause. • Who are they? Pro-choice supporters, environmentalists, HRC. • Whey do they give? Tend to take political risks and get involved early, they are looking for a voice on their issue. • Play important role in a challenger and open seat races

  5. Ax to Grind Circle • Why they give? Give because your opponent’s victory would affect their interests OR already has. • Who are they? Anyone who is opposed to your opponent and may lose business or cause in their victory. RESEARCH RESEARCH RESEARCH! • When do they give? Similar to both personal and ideological and can give early.

  6. Power Circle • Why they give? Give to protect and advance their interests. • Who are they? Business Interests, Labor, PACS, “players.” • When they give? Cannot be counted on for early support unless you are an incumbent. Viability of race most be established. Power donors are not loyal.

  7. How to find Prospects • Rolodex with your inner circle- holiday card list, personal address book, cell phone contacts, email contact list, membership lists, local boards organizations. • Research, Research, Research • Like minded organizations lists and Boards-Planned Parenthood, HRC, Sierra Club • Past Candidates /Causes • Local Organizations

  8. Using the Circles Next Steps • Create a master list of prospects based on the circles, what circle does each prospect belong to? • Organize your prospects: who are you going to call first? What will you ask them for? Know your ask! • Expand your prospects:you can never have enough!

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