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QUE Reader Plastic Logic

QUE Reader Plastic Logic. Communications Plan November 26, 2009. Scott Lemire Elyse Danchuk Craig Musselman Steffan Janssen. Prototype Video. Executive Summary. Executive Summary. Situation Analysis. Situation Analysis. Plastic Logic as a Company Cambridge University

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QUE Reader Plastic Logic

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  1. QUE ReaderPlastic Logic Communications Plan November 26, 2009 Scott Lemire Elyse Danchuk Craig Musselman SteffanJanssen Prototype Video

  2. Executive Summary Executive Summary

  3. Situation Analysis Situation Analysis • Plastic Logic as a Company • Cambridge University • Polymers and Electronics • eReaders • What are they? • Who sells them?

  4. Situation Analysis Situation Analysis • Competitors • Sony • Amazon • IREX • Advantages • Thinner • Flexible • Business Focused

  5. Situation Analysis Situation Analysis • Market for eReaders

  6. Situation Analysis Situation Analysis • Market for eReaders

  7. Situation Analysis Situation Analysis • Market for eReaders

  8. Situation Analysis Situation Analysis • Market for eReaders

  9. Situation Analysis Situation Analysis • Who will buy the QUE? • Young Business Professionals • 25-40 • Average to above average income • Highly motivated • Tech savvy

  10. Situation Analysis Situation Analysis • SWOT Analysis

  11. Objectives Objectives • Primary Objective • Increase Consumer Awareness • 31% to 66% in one year • Secondary Objective • Increase Trial Usage and Purchase Rate • Purchase rate from 0% to 15%

  12. Budgeting Budgeting

  13. Strategy Strategy • Plastic Logic = eReaders • Making Plastic Logic “THE” name in eReaders • Slice of Life Ads • Malls • PATH – Toronto • Business Magazines • Partnering with WestJet • Trade Shows • Website

  14. Creative Execution Creative Execution

  15. Media Execution Media Execution

  16. Evaluation Evaluation

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