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Atlantic Southeast Airlines

Atlantic Southeast Airlines. Summary Founded 1979 Subsidiary of Delta Airlines in 1999 Corporate Culture Crisis 25 th Anniversary Approaching. Research. Research Multi-tiered Communication Audit Focus Groups Review of Communication Materials

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Atlantic Southeast Airlines

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  1. Atlantic Southeast Airlines • Summary • Founded 1979 • Subsidiary of Delta Airlines in 1999 • Corporate Culture Crisis • 25th Anniversary Approaching

  2. Research • Research • Multi-tiered Communication Audit • Focus Groups • Review of Communication Materials • Findings: Communication Overload, Moving from command/control to participatory management

  3. Situation Analysis • SWOT • Strengths: CEO, Growing • Weaknesses: Mix of cultures, many new employees • Opportunities: 25th Anniversary, involve employees in development of new vision statement • Threats: Need to maintain separate identity, weak technology, lack of coordinated employee communications

  4. Analysis/Planning • Provided Immediate Feedback • Upgraded internet Access • Increased CEO/Employee Interaction • Enhanced Employee Rewards/Recognition • Implemented Shadow Program • Increased 2-way Communications

  5. 25th Anniversary • Unveiled New Vision/Mission Statement • Internet • Vision Leaders • Employee Video • Manager Briefing Book • Badges • Vision Week Activities

  6. Evaluation • 1-year Post Communication Audit Evaluation • Employee Engagement Survey • 53% involved in team discussions about vision • 66% said ASA values were important to them

  7. Questions` • How to measure behavioral impact of original audit and engagement survey? • Strategies for seamless communication with parent company while maintaining identity? • Ways to externalize employee recognition? • Alternatives for developing a vision & mission? • Lessons for the future?

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