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Ranking in the Google 7 Pack

Ranking in the Google 7 Pack. presented by Mary Bowling. Who Is seOverflow?. SEO, Link Building, Social Media Marketing and PPCs in Denver, Colorado. Specialize in outsourced work for web designers, marketing consultants, advertising agencies, other SEO’s. Always looking for good partners.

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Ranking in the Google 7 Pack

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  1. Ranking in the Google 7 Pack presented by Mary Bowling

  2. Who Is seOverflow? • SEO, Link Building, Social Media Marketing and PPCs in Denver, Colorado. • Specialize in outsourced work for web designers, marketing consultants, advertising agencies, other SEO’s. Always looking for good partners. • The only company with 2 Local Search Ranking Factors participants. We know Local! • http://www.seOverflow.com

  3. Local Search Is Fragmented! Source: GetListed.org http://getlisted.org/resources/local_search_ecosystem.pdf

  4. Who Gets The Clicks? US Search Engine Market Share June 09 Other 7% Bing 8% 20% Yahoo 65% Google Source: COMSCORE

  5. Anatomy of a Google SERP Pay Per Click Pay Per Click Local 7 Pack Organic Web Results

  6. The Algorithms are Different There are 3 distinct algorithms in Google that concern local businesses: • Organic Search • Google Maps • The Google Local 7 Pack

  7. Google Organic: Portland Dentist Directory Directory Corporate Superpages Local Biz Local Biz Local Biz Local Biz Yelp Local Biz

  8. Google Organic vs Google Maps SPAM !

  9. Google 7 Pack vs Google Organic Spam!

  10. Google 7 Pack vs Google Maps SPAM ! SPAM!

  11. Google 7 Pack vs Google Maps SPAM ! SPAM!

  12. Websites Influence the 7 Pack

  13. Get Listed to Get in the 7 Pack • You can rank well in the organic results without a Local Business Listing. • You can rank well in Google Maps without a website. • You can’t be in the Local 7 pack unless you’re in the Maps database-Get Listed! • You can’t rank well in the 7 pack unless you rank well in Maps.

  14. Positive Maps Ranking Factors • Claiming the Local Business Listing • LBL address in the city of search Proximity = Relevance • Associating LBL with the proper categories • Keywords in the business name • Having Reviews • Citations from major data providers

  15. Negative Maps Ranking Factors • Multiple listings with different info • Not using a complete street address • Not using a local phone number • Differing signals from data providers Location Confusion

  16. To Eliminate Location Confusion: • Eliminate Multiple Local Business Listings • Use the same name, address and phone numbers everywhere online & offline. • Check for location trust and correct discrepancies wherever you find them. • Go to the trusted sources of business data and standardize information there.

  17. Major Data Providers Source: GetListed.org http://getlisted.org/resources/primary_data_providers.pdf

  18. Get Citations The right citations (mentions w/o links) can help with location trust. • Use existing local relationships to get citations. • Mine competitors citations. • Get citations from local authority sites (which includes the data providers) • Get citations from sites that rank for what you want to rank for.

  19. Partners, Not Competitors Directory Directory Superpages Yelp

  20. Partner Up With: • Internet Yellow Pages • Convention & Visitor’s Bureau • Local/ regional online newspapers and magazines • Local business directories • Chamber of Commerce • Trade associations • Vertical directories • Local city guides • Locally focused powerhouses, like Kudzu, CraigsList, Yelp, etc. • Better Business Bureau

  21. New Google LBL Guidelines Google is finally making it very clear what they want to see in Google Maps: Business Listing Quality Guidelines They address common questions and spam issues. Google Maps is working on compliance.

  22. New LBL Guidelines Maps is about real places. One location = one LBL Who’s hurt? • Service businesses • Home based businesses • Businesses outside the city they wish to be found for

  23. New LBL Guidelines • Use your true (or dba) business name. • No PO Boxes-use full street address. • No call tracking numbers or call centers. • No spam in the category fields. • Use a shared email address associated with website domain. Example: marketing@yourdomain.com

  24. New Guidelines Checklist Download: Google Maps Local Business Listing Quality Guidelines http://www.seoverflow.com/blog/local-seo/new-google-guidelines-checklist/

  25. Local Search Audits • Review LBL for compliance & completeness • Look for multiple Local Business Listings and identify their sources • Search Google & Maps for business name • Search Google & Maps for business address • Search Google & Maps for business phone # • Look for any confusion and identify its sources • See if associated website supports the LBL • Make notes and come up with a prioritized action plan.

  26. Google Insights for Local Search Search trends by keyword, time frame, location

  27. Google Insights for Local Search

  28. Google Insights for Local Search Top related keywords within a geo area and rising search trends

  29. Takeaways Claim Listing + Follow New LBL Guidelines + Correct Location Confusion + Get Citations + Get Reviews + =Rank in the Local 7 Pack!

  30. More Info seOverflow Blog http://www.seoverflow.com/blog/ seOverview Local Search Audit http://www.seoverflow.com/local-search-seo-audit.html Local Search Column at ClickZ http://www.clickz.com/3630485 Optimized! http://www.marybowling.com

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