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Market Strategy & Webplanners Being updated in SEO, is one of the major factor to boost up your ranking. SEO latest news of the current year speaks of the following updates SEO Updates in 2016
A Reformed Webmaster • The year of 2016 came with a new look of Google Webmaster Tool helping to create a high quality site with low bugs, fix errors spontaneously and remain updated. After analyzing all reviews and feedbacks, Google brought a more user-friendly tool. The features include: • Webmaster troubleshooter, your step-by-step guide • Popular resources, your list of top videos and resources • Events calendar, for you to meet Google team online
Updated Integration of Search Console in Google Analytics • Search Console, the no charge web service, and Analytics has a deeper integration from May 2016 by Google giving visibility optimization as to help knowing how they appear on search results. • This side-by-side view details the performance of different keywords on the site. • This besides showing acquisitions such as clicks and queries, also add behavior and conversion facts.
Core Algorithm Update • 8th Jan, 2016 brought an algorithm update which focused on quality content. • Websites having a highly useful and relevant content have seen rise in their ranking. • The winners in ranking are the ones with an in-depth content and user intent data in it. • So, the key factor to raise your Search Engine Ranking besides backlink is now what you write on your site.
AdWords Change in Ads • Google rolled the side-ads to the top and added few to bottom of the search page, on Feb 23rd, 2016. • The 4 ads at the side bar are shifted to top and an additional 3 ads to the bottom of search results, leaving right side blank. • This was perhaps a paid search update, but still left crucial consequences on both the organic and paid results.
Mobile Friendly • The second version of mobile-friendly update has brought another cracking news as to bring those websites down, which come with pop-ups and watch outs. • The irrelevant pop-ups and ads which interfere covering half or more of the page content are lowering the rank. • To better the position on search page, this mobile-friendly update will soon become crucial. • These updates are necessary to be confronted with in SEO company Melbourne and bring up high traffic and best SEO ranking.
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