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the e volution of c ontent

@ prasanto. the e volution of c ontent . Prasanto K Roy advisor, CyberMedia. Firsts: a CD-ROM with every issue (’95), a full-fledged test lab 5 -year lead, entry barrier Changed India: CD-ROM drives, Linux country Influence: readers  advertisers. PCQuest.

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the e volution of c ontent

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  1. @prasanto the evolution of content Prasanto K Royadvisor, CyberMedia

  2. Firsts: a CD-ROM with every issue (’95), a full-fledged test lab • 5-year lead, entry barrier • Changed India: CD-ROM drives, Linux country • Influence:readers  advertisers PCQuest

  3. They ‘read the mags backward’ • 30+ pages job ads at the back of BI, DQ… • Job ads were hotter than news or features.” Sanjeev Bikhchandani, naukri.com ($1bn) Apt ads = content?

  4. How to best leverage content, expertise? • Integrated Newsroom • Four Pulitzers WaPo 2009

  5. Finally, it’s about the content, but.. • …the lead you have with great content has shrunk to minutes • …you have to adapt…give great experiences with that content.” ~ RajuNarisetti: heads content and digital strategy for News Corp/WSJ Digital; was WaPo Mg Ed ’09-12 WaPo 2009

  6. NYT: Snowfall • Webby, Pulitzer • 1 month, or 1 hr? • Great tech and experience are comp. entry barriers • …but the tech is commoditized. • Back to the drawing board…of content. Commodity Tech

  7. Subscriptions • Time spent • Bounce rate • Shares, mentions • SM reach Measuring content impact

  8. Ultimately it’s the contentand its experience • We need to evolve and adapt both, disrupting our own businesses. innovate and evolve

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