Women of ALPFA

2. Women of ALPFA What started as a way to encourage more Latina leadership through a modest program at the ALPFA National Convention has grown to impact chapters around the country. The Women of ALPFA (WOA) program was started in 2002 by visionary Latina business leaders with a purpose to create opportunities for professional Latinas. Now in 2012 recognizing its 10 Year Anniversary, WOA has come to “own” a day at the convention featuring a luncheon, workshops, and panel discussions. Additionally, WOA programming is hosted at the chapter level nationally throughout the year. Women of ALPFA Purpose Women of ALPFA empowers Latinas and women to reach their full potential. Through targeted programs, access to opportunities and exposure to senior leaders, we provide a road map to strengthen leadership and management skills that fosters both professional and personal development.

3. ALPFA NATIONAL PROGRAM The Success of Women of ALPFA ….is due in large part to the support and value to Latinas by: • Providing access to women leaders • Focusing on leadership skills, mentoring, and career advancement, which is recognized by ALPFA’s Fortune 500 and 1000 corporate sponsors • Addressing specific issues facing Latinas • Promoting pride in their culture and heritage through the workplace and community • Advancing career advancement through a Road Map to Success leading to board positions at ALPFA National with next steps to secure positions on corporate boards • Promoting public relations efforts to give WOA more recognition and exposure • Providing Continuing Professional Education (CPE) credit • *In process: Programming for students The Value of Women of ALPFA …is not only for Latinas, it is for anyone who recognizes the value of Latinas in the American workforce via: • Access to the growing ranks of professional Latinas • Promotion of corporate programs and products that show commitment to Latina needs • Latinas adding value to corporations, the marketplace, and overall economy through their businesses and purchasing power

4. ACHIEVEMENTS • In 2002 WOA began as a small breakfast at the National Convention. Today, it has expanded to a full day and included workshops, a luncheon and panel discussions. • In 2007, there were 10 WOA events at local chapters and by 2009 it had increased to 23 events across the US, and 2010, 18 major events were held and 2012 will see the first national 10-city tour. • Today, 60% of ALPFA’s National Board of Directors are women • Today, 50% of ALPFA Chapter Presidents are women • Today, over 50% of ALPFA’s membership is women • Today, support from 8 national corporate sponsors with a network of regional corporate support for ALPFA’s 40 national chapters • The Women of ALPFA Corporate Advisory Board is comprised of women and men in senior leadership roles in corporations and academia • 2009: Frances Garcia, Inspector General, Government Accountability Office, Co-Founder, Women of ALPFA Woman of the Year, Hispanic Business Magazine • 2009: Yvonne Garcia, One of the 2009 Women of Vision, Hispanic Business Magazine • 2010: Women of ALPFA Advocate of the Year, LATINA Style Magazine • 2012: initiated a Mentorship Program that is positioned for exponential growth. • 2012: WOA launched a 10-city tour to promoting Building Latina Leaders, Strong From the Inside Out and recognized Anna Maria Chavez, CEO of Girl Scouts with the first Latina Excellence Award. • 2012: Yvonne Garcia, Member of Women of ALPFA Corporate Advisory Board and now current ALPFA National President, recognized as One of Five Top Executives of the Year, LATINA Style Magazine

5. PAST ALPFA CHAPTER THEMES1

6. 2013 National WOA2013 National Convention, August 3-7 - Washington DCThe umbrella theme for the 3-year plan will be: “Building a Legacy of Latina Leadership”.The theme for 2013 is “Advancing Latina Leaders Through the Power of Influence”

7. ONGOING ALPFA CHAPTER EVENTSWomen of ALPFA Workshop Series Through a robust Women of ALPFA survey and a purposeful partnership with University of Phoenix, ALPFA National now offers seven workshops designed for our Women of ALPFA program. These workshops were developed for our Emerging Leaders as a membership benefit. The workshops mirror topics requested via the survey that reflect both a Latina sensibility and women’s emerging leader perspective. The Seven Workshop Topics: Navigating the Workplace Personal Branding Organizational Leadership Decision Making Networking and Mentoring Negotiating Your Success Blending Work and Family *Women of ALPFA Chapter Events*

8. THE IMPACT Use WOA as a place to find a mentor, an internship or a job. Use it as a safe place to ask those questions that you may feel uncomfortable asking in other work related venues. Toni Riccardi The Conference Board Women of ALPFA Founding Member There is tremendous demand for this type of programming that addresses the unique concerns, challenges and opportunities of women, but very little in the market that meets the current needs in a credible, professional way. Beatriz Lowerey Manager, Minority Business Development Walt Disney Company We didn’t have a single negative comment on our surveys, which is always great to see. Our sponsors really helped us deliver not only great information but also fond memories for our guests. Alisa Armijo Phoenix Chapter Vice President Mrs. Bermudez-Pardo (speaker) opened up my eyes to see that, even though as women who command power, we may be criticized and put down, we must still maintain our dignity and respect. Whether the public eye may agree with our actions or not, we can still get the esteem and reverence that we deserve. Desiree Rodriguez Business Student, Seton Hall University