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Media in Sport

Media in Sport. By Nick Thompson, Jonny Roberts and Matt White. Advantages: Can make an Athlete perform at their h ighest level if they are in the s potlight.

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Media in Sport

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  1. Media in Sport By Nick Thompson, Jonny Roberts and Matt White

  2. Advantages: Can make an Athlete perform at their highest level if they are in the spotlight. • Disadvantages: The media can be more focused on the player and there personality than the actual event, which is bad for the occasion. Performer

  3. Advantages: Gives a medium for the coach to give out statements regarding the club, also allows them to publically show support for a player. • Disadvantages: A coach is always being watched and if there team is performing badly they can receive most of the media’s criticism, possibly for the wrong reasons. Coach

  4. Advantages: An advantage of the media for an official is recognition for consistent good performances and this could push them onto bigger games. (Howard Webb) • Disadvantages: An official can gain a bad reputation if they are constantly marked by forms of media. Officials

  5. Advantages: If the media portrays a sport in a good light it can boost the reputation of the sport an increase the amount of spectators going to watch. • Disadvantages: If a sport is well covered in the media it will decrease motivation to go and watch the event when they could watch it from their ‘armchair’. Spectators

  6. Advantages: With the eyes of the world watching your country it is important to make a show of the event and can bring in large amounts of money, it can also make the even more appealing to the spectator. • Disadvantages: Times of event have to be changed so that maximum viewing figures can be reached, could be awkward for the participants. World Games

  7. Advantages: It can be good for revenue of the sport and make the format of the sport more exciting for spectators. • Disadvantages: Media can make one sport out to be more important than others, and it can give sports with little revenue any chance of making large TV profits. Sport

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