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Web Analytics Lessons From ShanghaiPRIDE 2014

Web Analytics Lessons From ShanghaiPRIDE 2014. Overview. ShanghaiPRIDE and shpride.com Mobile First, Desktop First Website Content Traffic Sources. About ShanghaiPRIDE. Raise awareness and visibility of LGBT community in China Increase acceptance and tolerance

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Web Analytics Lessons From ShanghaiPRIDE 2014

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  1. Web Analytics Lessons FromShanghaiPRIDE 2014

  2. Overview • ShanghaiPRIDE and shpride.com • Mobile First, Desktop First • Website Content • Traffic Sources

  3. About ShanghaiPRIDE • Raise awareness and visibility of LGBT community in China • Increase acceptance and tolerance • Annual week-long event since 2009 • Run by ~20 core organizers

  4. shpride.com • Wordpress-based • Custom plugins • Custom responsive template

  5. Analytics • First time collecting analytics • Used Google Analytics because it was easy • Recorded 39 000 sessions in 4 weeks

  6. Sessions Pride ends Pride begins

  7. Mobile FirstDesktop First

  8. Sessions Before/During Pride After Pride

  9. Mobile != Desktop

  10. Sessions by Browser

  11. Browser Version Breakdown

  12. Top 5 Visited Pages Size

  13. Key Takeaways • Mobile needs prioritization • Can use newer web technologies • Google Analytics increases page load time, need to find alternative

  14. Website Content

  15. Browser Locale Code

  16. Landing Pages From Facebook

  17. All Pages

  18. Broken Links Changing blog dates changes the URL causes broken links

  19. Key Takeaways • Bilingual is critical to site success • Should do more to promote sponsors • Consider “year-less” pages for sponsors, beneficiaries • Develop way to advertise on main blog without changing URL

  20. Traffic Source

  21. Referals

  22. This is why this page is so popular

  23. Takeaways • Curating content important to return relevant results

  24. Summary • Analytics provided new and highly valuable information • 2015 development should address issues

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