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Sales and Marketing Collaboration Meeting Digital Update Oct 1, 2010

Sales and Marketing Collaboration Meeting Digital Update Oct 1, 2010. Central Region Digital Update. Digital Strategy: Pre-sell meetings completed General agreement that product availability is key

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Sales and Marketing Collaboration Meeting Digital Update Oct 1, 2010

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  1. Sales and Marketing Collaboration MeetingDigital UpdateOct 1, 2010

  2. Central Region Digital Update • Digital Strategy: • Pre-sell meetings completed • General agreement that product availability is key • Merchants interested in our program but asking for sufficient quantities of digital selling tools before investing capital resources • Digital selector book is highlight • Personal proof can help but won’t be used much by print shops using other print engines • Merchants anxious to hear about our plans to create market demand for color and texture. Some don’t feel there is a market at this time • Merchants showing strongest interest: • Chicago : • Unisource will show each sku as available in warehouse – Next Day Program @ WOW • Consignment program still in review at Lewis Paper - working through process with CLM • Minneapolis • Midland Paper and CJ Duffey are potential - want to see stocking proposal before committing • Michigan • Millcraft Paper evaluating expansion of NP digital products - hub & spoke with Ohio divisions • Ohio • Ris Paper Midwest likely to expand existing digital support – will hub and spoke

  3. Central Region Digital Update • Digital Strategy: • Missouri • Shaughnessy wants to be considered for digital consignment program • See opportunity in St Louis and can help us drive demand • Xpedx Olathe is evaluating – current demand is coated – WTC is risky • Canada • Expect Coast Paper to support program • Color Copy • Spicer Paper in MSP, KC and ST Louis have sold a combined 4,979 lbs to-date through mid September.

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