1 / 21

Propaganda

Propaganda. EQ What is propaganda? Propaganda: * spreading information to help or hurt a cause * telling only the side you want people to know *propaganda appeals to emotions rather than intellect

zeus-bruce
Download Presentation

Propaganda

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Propaganda

  2. EQ What is propaganda? • Propaganda: • * spreading information to help or hurt a cause • * telling only the side you want people to know • *propaganda appeals to emotions rather than intellect • These techniques are used in radio, television, ads in magazines, newspapers, and billboards.

  3. EQ: What are some common types of propaganda?

  4. TESTIMONIALS – a famous or influential people tell you why they use a certain product, are voting for a certain candidate, or are supporting a certain project or concept.

  5. TESTIMONIAL Usher says buy his new Fragrance

  6. Peyton Manning Testimonial

  7. Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast. • Cierra is endorsing a new line of cosmetics • La Toya Jackson says that the Psychic Friends Network changed her life. • The lead singer of R.E.M appears on a public service announcement and encourages fans to support the "Motor Voter Bill." The actor who played the bartender on Cheers is an outspoken environmentalist.

  8. Bandwagon: persuading people to do something by letting them know others are doing it.

  9. BANDWAGON Everyone is buying Skinnyjeans. Go get a pair before they’re gone.

  10. Loaded words • Descriptive words or inviting adjectives are used to make the product inviting • Add sparkle and pep to your life with refreshing Zip.

  11. Go to Golden Corral, where the most Delicious and Tasty food is served LOADED WORDS

  12. Loaded Words • New, ice cream it will drive you bananas. You will be begging for more so go out and buy new banana split sundaes! Loaded Words

  13. Name calling • The use of loaded words to create negative feelings about a person, group, or thing.

  14. Only a tree hugger would try to protect the park from developers.

More Related