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The Comprehensive guide to seo in 2014

The Comprehensive guide to seo in 2014 . SEO 2014 - Fight or Flee. Challenging times ahead as Google continues to develop and take action against websites Battle to compete in markets against guideline breakers continues to evolve

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The Comprehensive guide to seo in 2014

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  1. The Comprehensive guide to seo in 2014
  2. SEO 2014 - Fight or Flee Challenging times ahead as Google continues to develop and take action against websites Battle to compete in markets against guideline breakers continues to evolve Mission to comply with Google Guidelines made harder as website owners become scared to link/attribute credit Confusion continues surrounding Google – No clarity, just generic answers
  3. The yearS of Google Change
  4. GOOGLE 2011-13 YEARS OF CHANGE Google make more than 500 algorithm changes a year Google Panda and Penguin continued to operate and became more frequent More Webmaster Tools Transparency Introduction of localised search queries Google Hummingbird created Aug 20th 2013
  5. Was 2013 the death of blackhatseo?
  6. BlackHat 2013?
  7. DID BLACKHAT SEO DIE IN 2013? Blackhat techniques are still very clear within the SERPs Some organic rankings dominated by spammy, hacked and low quality websites Google algorithms failing to auto-detect, meaning that manual clean ups are needed Google takes out one Blackhat scheme as another is being created – Leaving them 1 step behind Anglo Rank – Blackhat SEO Link Network Found and Eliminated In 2014 Examples
  8. Bishop of Whitby Ranking #10 “Payday Loans” Fashion Designer Roberto Cavalli Promoting Online Casinos? Ranking #8 “best online casinos” Link Networks Link Networks In Large Scale Usage
  9. Seo 2014 – is SEO still relevant?
  10. SEO
  11. IS SEO STILL RELEVANT IN 2014? Broad definition of SEO means many don’t fully understand what SEO really is On-page Optimisation will always be relevant Off-page Optimisation is still needed, although it has evolved Backlinks still a major part of SEO, although rankings are based on more than just links – A wider process needed
  12. SEO is changing with Diversity the key
  13. SEO – DIVERSITY THE KEY Elements of website creation need to work together to gain strong, more solid rankings within the organic results Backlinks are still needed but form part of a wider requirement in what Google are looking for Social exposure, strong page mark-up and a strong Brand presence needed Quality over quantity in all aspects
  14. Search engines – bigger, stronger & faster
  15. SEARCH ENGINES WILL DEVELOP & EVOLVE Google make no secret of their love for fresh and unique content Enhancing technology will allow search engines to become faster at auto-detection of low quality websites and providing website information to site owners The speed of de-indexation within the search engines will improve and provide a better search experience for users
  16. Social & SEO
  17. SOCIAL PRESENCE & SEO Google insist social does not have a direct correlation to better organic rankings Google Plus already revealed not to improve ranking positions directly but small scale indirect evidence seen A strong social presence and following allows for direct marketing of content and news to targeted markets Avoid automating social accounts – They lack the ability to interact directly with users
  18. Mobile compatibility
  19. DO I NEED TO BE MOBILE COMPATIBLE IN 2014? Google continue to tell us to build a website that offers users an experience that they will enjoy and remember Search engine changes and developments continue to share the same aim, make a better user experience Look at the structure of your site and how that would interact with various visitors Your main focus has to be to ensure that your content is available to all variations of visitor – Accommodate! Think responsive!
  20. Give search engines what they want
  21. GIVING THE SEARCH ENGINE WHAT THEY ARE LOOKING FOR Create fresh and unique content regularly Share your expertise and experience of the market your website is within Create a brand both through your backlink profile and through social networks – Give visitors a reason to search by your brand Stay within the Google guidelines for longer term success – Blackhat is still a short term strategy Deliver a good user experience – Compatibility and value are key
  22. SEO in 2014 Where should you focus?
  23. WHAT TO FOCUS ON IN 2014 Become a brand – Both socially and organically Create a backlink profile that offers quality over quantity Increase your market awareness – Gain PR Coverage, actively monitor your backlinks Ensure your on-page SEO is strong – Avoid Google Panda Be Fresh, Be Unique – Content and Innovation Maintain and Monitor – On and Off-page SEO
  24. Thanks for listening www.bronco.co.uk @bronco + @davenaylor
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