Best-in-Class HealthCare Brands in India

I N D I A VOL 08 ISSUE 06 2023 From Emergence to Prominence MedTech and its Benets for Healthcare Organizations Best-in-Class Healcare 2023 Know-How How Telehealth is Driving Constant Innovations in the Modern Healthcare Niche? Brands in India Dr. M. I. Sahadulla, Chairman and Managing Director KIMSHEALTH Two Decades of Excellence in Providing Affordable World-class Healthcare Services www.ciolookindia.com

CREDIT PAGE EDITOR’S VIEW August, 2023 Embodying Fundamentals of Healing and Hope I institutions has risen above the rest, earning not only recognition but also the unwavering trust of the nation. These institutions stand as shining examples of medical excellence, offering not just treatment but also hope, compassion, and cutting-edge care that have firmly established them as the best-in-class healthcare brands in India for 2023. Pooja M. Bansal Editor-in-Chief n the vast and diverse landscape of India, healthcare is not just an essential service; it’s a lifeline that ensures the well-being of its people. Within this expansive healthcare ecosystem, a select group of FOLLOW US ON www.twitter.com/ciolookindia CONTENT Managing Editor : Gaurav PR Wankhade Assisting Editor : Prajakta Zurale www.facebook.com/ciolookindia/ India today boasts a remarkable array of such esteemed healthcare providers, institutions that have consistently set new standards in healthcare delivery. These hospitals represent a perfect fusion of medical expertise, state-of-the-art infrastructure, and a deep commitment to putting patients at the center of all they do. Their unwavering dedication to innovation, research, and the well-being of the communities they serve has cemented their reputation as true beacons of hope and healing. DESIGN Visualizer: Sandeep Tikode Art & Design Director: Rashmi Singh Associate Designer : Sameen Arif WE ARE ALSO AVAILABLE ON From expansive multi-specialty establishments to specialized centers of medical excellence, the narrative of each hospital stands as a testament to the unwavering dedication of its healthcare professionals and staff. Their collective commitment to upholding the most stringent standards of medical care, continuous innovation, and an unwavering dedication to ensuring patient satisfaction has firmly established these institutions as synonymous with trust and reliability in the healthcare domain. SALES Asst. Vice President: Swapnali Vasaikar Sr. Sales Manager : Tejaswini Whaval Business Development Lead : Suraj Gadekar Business Development Exec : Geetha Reddy CONTACT US ON Join us as we embark on a journey to explore and celebrate these exceptional healthcare brands, institutions that have not just embraced change but have led the way in defining the future of healthcare in India. Their stories of innovation, compassion, and commitment to excellence will undoubtedly inspire and reaffirm our faith in the power of healthcare to transform lives. Welcome to a world where healthcare knows no bounds – welcome to the latest edition of CIOLook India titles ‘Best-in-Class Healthcare Brands in India 2023.’ Email : sales@ciolookindia.com For Subscription www.ciolookindia.com Contact : 7410079888 / 8956487819 TECHNICAL Technical Head : Rajeshwari Avhad Technical Consultant : Prachi Mokashi As we delve deeper into the profiles of these distinguished hospitals, we will uncover invaluable insights into their remarkable achievements, significant milestones, and profound contributions to the field of medicine. Their relentless pursuit of excellence not only underscores their individual triumphs but also resonates with the broader mission of India’s healthcare sector – one that seeks to enhance and elevate the quality of life for its citizens. In a nation where healthcare carries immense significance, these best-in-class healthcare brands shine as beacons of unparalleled quality, steadfastness, and empathy, embodying the fundamental principles of healing and hope. Copyright © 2023 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. SME-SMO Research Analyst : Ravindra Kadam SEO Lead : Renuka A Kulkarni Gaurav PR Wankhade Managing Editor

CONTENT PAGE Description PAGE Cover Story 06 Two Decades of Excellence in Providing Affordable World-class Healthcare Services Best-in-Class Healcare 2023 Brands in India Asian Cancer Institute- Cumballa Hill Hospital (ACI-CHH)22 Company Featuring Description PROFILE Dr Ramakant Deshpande, Chairman of Asian Institute of Oncology Pvt Ltd – Cumballa Hill Hospital Backed and managed by Asian Institute of Oncology Pvt Ltd., team of renowned oncosurgeons, ACI CHH believes in providing personalised medical treatment with a humane touch. Asian Cancer Institute- Cumballa Hill Hospital (ACI-CHH) World-class Cancer Care with a Humane Touch Be Well Group of hospitals is ensuring accessible, affordable and quality healthcare available to all, by setting up the best hospitals in south India with world-class infrastructure in locations with limited access to all- round healthcare. Dr C. J Vetrievel, Founder, Chairman, and Managing Director 30 Be Well Hospitals Pioneers of a Robust and Affordable Healthcare Delivery Model Be Well Hospitals PROFILE KIMSHEALTH is a quaternary care hospital network offering end-to-end healthcare services, right from primary to quaternary care in India and Middle-east. Dr M.I. Sahadulla, Chairman and Managing Director KIMSHEALTH 34 CXO Lifeline Hospitals is a truly world class Multispeciality Hospital group with presence across multiple countries. Modern Skincare Brands Redefining Beauty J S Rajkumar, Chairman Lifeline Multi Speciality Hospitals Private Limited Rehmat Enterprises (Rare Fame) is a luxurious skincare brand that offers a range of high-quality skincare products formulated to nourish and enhance your skin. Rooppreet Kaur, Director Rehmat Enterprises Private Limited 18 26 From Emergence to Prominence MedTech and its Benets for Healthcare Organizations Know-How How Telehealth is Driving Constant Innovations in the Modern Healthcare Niche? A R T I C L E S

Cov Sty KIMSHEALTH places a strong emphasis on patient-centric care. It prioritises patient comfort, safety, and satisfaction throughout the entire healthcare journey. Two Decades of Excellence in Providing Affordable World-class Healthcare Services

Best-in-Class Healthcare Brands in India 2023 O health that is real wealth and not pieces of gold and silver.” Healthcare is paramount and considered a treasure in life’s journey. What adds gold to this wealth are healthcare professionals and hospital networks. From an affordable range of services to excellent patient care, these networks help humanity to uplift its lifestyle. One such distinguished organisation is KIMSHEALTH. ne of Mahatma Gandhi’s quotes sheds light on the importance of health, “It is more multi-speciality hospitals and nineteen medical centres outside India in Bahrain, Saudi Arabia, Oman, Qatar, Dubai, and India. care, leveraging the latest advancements in technology and medical practices. Patient-centric Approach: The hospital’s core philosophy revolves around prioritising the needs and well- being of its patients. It ensures personalised attention, compassion, and respect for every individual, aiming to provide a comfortable and healing environment. The Power of eight Establishingitself as a pioneer in the healthcare industry, KIMSHEALTH achieved an important milestone in 2006 by becoming the first hospital in India to achieve dual accreditation from both the National Accreditation Board for Hospitals (NABH) and the Australian Council on Healthcare Standards International (ACHSI). It has emerged as one of the leading hospitals in India, being at the forefront of introducing the Public- Private Partnership (PPP) model in Kerala’s healthcare industry. Innovation and Research: The hospital emphasises innovation and research to enhance medical knowledge and treatments continually. It actively engages in research activities and collaborates with national and international institutions to bring innovative advancements in healthcare. With the mission to provide high- quality, cost-effective care with courtesy, compassion, and competence, KIMSHEALTH has become one of the prominent healthcare providers in India. Relentless work and a keen focus on delivering quality healthcare services to patients are some of the factors that make the organisation unique. Dr. M.I. Sahadulla, Chairman and Managing Director KIMSHEALTH Additionally, the hospital works on eight primary principles that set it apart from other hospitals and the newly redesigned logo embodies these core principles and values defining the organisation in the healthcare industry. It symbolises compassion, affordable healthcare, ethics, quality, excellence, transparency, innovation, and trust, visually representing KIMSHEALTH’s commitment to these ideals. Continuous Learning and Development: KIMSHEALTH places great importance on the continuous learning and professional development of its staff. The organisation actively encourages its professionals to stay updated with the latest medical practices and advancements through training, education, and skill enhancement opportunities. By doing so, the hospital ensures that the medical professionals stay well informed and equipped to deliver high-quality healthcare services that reflect the latest standards and advancements within the medical field. Growth of the Healthcare Tree Established in 2002 by Dr. M.I. Sahadulla, KIMSHEALTH has become renowned for providing comprehensive healthcare services. The hospital network has grown from a 250-bed hospital to a network of 2000 beds with a substantial workforce of over 3,500 individuals. The workforce includes over 1,000 doctors, nurses, and allied health workers. This healthcare network now sees an average of 7,000 outpatients daily, highlighting the scale and reach of its healthcare services. Delivering Healthcare Excellence Healthcare today has covered a wide geographical area across the globe and invested in providing various products and services to those in need. However, barely, some organisations can manage to make healthcare affordable as well as accessible to everyone. KIMSHEALTH, unique as a Blue Diamond, sets itself apart with the following features and values: Since its inception, KIMSHEALTH has been operating in the Indian healthcare industry for over two decades. The hospital network provides comprehensive healthcare services that encompass primary to quaternary care covering the areas of India and the Middle East. Over the years, the network has expanded to include seven Maintaining Brand Reputation Apart from features that make KIMSHEALTH a distinctive choice for healthcare services, several efforts by the hospital ensure making an impact on clients and their retention. They build trust, satisfaction, and long- term relationships with clients, patients, and stakeholders. Excellence in Healthcare: KIMSHEALTH is committed to delivering excellence in healthcare services. The hospital strives to provide the highest quality of medical

Transparent Communication: KIMSHEALTH maintains open and transparent communication with all stakeholders. It provides accurate and timely information about services, facilities, treatment options, and medical advancements. This approach helps establish trust, reduce misunderstandings, and maintain a positive reputation. Free/subsidised care:KIMSHEALTH allocates a certain percentage of its resources to provide subsidised or charity care for economically disadvantaged individuals or those who cannot afford the full cost of treatment. These programs aim to bridge the affordability gap and ensure essential healthcare services are accessible to all. Some of the recent initiatives include Hrudaya Spandanam, completing one hundred free heart surgeries, the Touch a Life Foundation for cancer patients, the Spine Foundation, the Liver Foundation, the Dialysis Foundation, and the Voice Foundation for needy people. To maintain a positive brand reputation among clients, patients, and stakeholders, the hospital implements and maintains several strategies including: Quality Healthcare:KIMSHEALTH places a strong emphasis on delivering high-quality healthcare services to its patients. Providing excellent medical care, state-of-the-art facilities, and employing skilled healthcare professionals, ensures positive patient experiences and outcomes. member, the hospital reinforces its positive brand reputation, demonstrating its commitment to social responsibility. through shared infrastructure, technology, and expertise. patient, and damage the reputation of hospitals and healthcare professionals involved. Bringing Innovation to Healthcare Over the past few years, innovation has brought about significant changes in various industries, transforming work and lifestyles. Although healthcare has been slower to adopt innovation historically, it has experienced remarkable advancements, particularly in response to the COVID-19 pandemic. The pandemic acted as a catalyst for healthcare innovation, leading to impressive progress in a relatively brief period. Understanding the importance of this issue, KIMSHEALTH has introduced the concept of barcoding surgical gauze through laser printing. This has made surgical items easily trackable during the procedure or before the surgery concludes. A reader is used to ensure that nothing is inadvertently left behind. This innovation serves as a digitalization process, improving the reliability and efficiency of surgical procedures. Approachable and Affordable: KIMSHEALTH Hospital and its dedicated staff offer a wide variety of healthcare services, striving for the well-being of its patients. Blending its primary principles and values that revolve around patient care and hospitality, the hospital has become one of the best hospitals in India. In order to touch every corner that needs affordable medical attention, it implements the following plan and provides top-notch healthcare solutions. Continuous Improvement: KIMSHEALTH consistently strives to improve all aspects of its operations. The hospital regularly assesses and evaluates its performance, patient feedback, and industry trends to identify areas for enhancement. Implementing continuous improvement initiatives, demonstrates its commitment to delivering the best possible healthcare experiences. Accreditation:KIMSHEALTH has accreditations from reputable organisations like the National Accreditation Board for Hospitals (NABH) and the Australian Council on Healthcare Standards International (ACHSI). This demonstrates the hospital’s commitment to meeting international quality and safety standards. These accreditations instil confidence in patients and stakeholders regarding the hospital’s credibility and reliability. Focusing on quality patient care with the incorporation of advanced techniques, KIMSHEALTH has implemented innovative technologies. They include automated sponge tracking and electronic health records (EHRs) to improve patient outcomes and enhance efficiency. The hospital has also integrated telemedicine services to increase accessibility to healthcare, particularly for patients in remote areas. Details are mentioned as follows: Electronic Health Records and Telemedicine Telemedicine and Remote Consultations:KIMSHEALTH utilises telemedicine and remote consultation services to expand access to healthcare. This approach allows patients to seek medical advice and consultation remotely, reducing the need for physical visits and making healthcare more accessible, particularly for individuals in remote areas. Multi-tiered Pricing Structure: KIMSHEALTH adopts a multi-tiered pricing structure where services are priced differently based on the level of care required. This approach allows for greater affordability by offering a range of options to patients with varying financial capacities. Government Schemes and Insurance Coverage: The hospital actively participates in government healthcare schemes and collaborates with insurance providers to aid patients in availing services at reduced costs. This involvement allows for wider coverage and financial support for patients who may otherwise struggle to access quality healthcare services. Another key initiative by KIMSHEALTH is the implementation of electronic health records (EHRs) across their facilities. They enable healthcare professionals to access and update patient information electronically, leading to more efficient and accurate medical records. The hospital has also integrated telemedicine services through which patients can consult with healthcare providers remotely using video conferencing or other communication technologies. This approach improves access to healthcare, especially for patients in remote areas, and enables timely consultations, follow-ups, and second opinions. Community Engagement: Though the masses are not directly involved in uplifting healthcare, it is of high importance to include them in healthcare awareness, such as knowledge about health, its services, benefits, precautions, preventive measures, etc. For that, KIMSHEALTH actively engages with the local community through various initiatives. It participates in health awareness programs, sponsors community events, and collaborates with local organisations. By being a responsible and active community Patient-centric Approach: The hospital prioritises patient comfort, safety, and satisfaction throughout the entire healthcare journey. KIMSHEALTH builds trust among patients and fosters positive relationships with them by listening to their needs, providing personalised care, and ensuring clear communication. Collaborations and Partnerships: The hospital collaborates with pharmaceutical companies, research organisations, and other healthcare institutions to leverage joint resources, share knowledge, and reduce costs. Such partnerships can contribute to affordable and accessible healthcare Automated Surgical Sponge Tracking The issue of unintentionally leaving gauze pieces, sponges, or surgical instruments inside the body during surgical procedures has always been a concern. These occurrences can result in serious complications, harm to the

Research for Quality Care and Healthy Lives KIMSHEALTH invests significantly in research and development activities to drive innovation in healthcare. This not only includes funding and conducting studies, clinical trials, and experiments to advance medical knowledge but also plans to develop new treatments and technologies.The hospital also proposes to develop an R&D centre in India’s first Integrated Life Science Park, Bio 360, in Thiruvananthapuram. This upcoming greenfield facility will be equipped with advanced technology and infrastructure to support instrument calibration for medical devices and the production of consumables. between healthcare providers and patients is a priority at KIMSHEALTH. The hospital ensures that patients are well-informed about their conditions, treatment options, and necessary lifestyle modifications. It also prioritises continuity of care and ensures that patients receive consistent and coordinated medical attention throughout their healthcare journey, including effective care transitions between departments, specialists, or healthcare settings. Apart from that, KIMSHEALTH actively seeks feedback from its approach and utilises mechanisms such as patient satisfaction surveys to identify areas for improvement and address any concerns or suggestions. For KIMSHEALTH, upholding ethical principles and maintaining patient confidentiality is of paramount importance as it aims to build patient trust and satisfaction by ensuring the privacy and confidentiality of patient information. Moreover, for knowledge-sharing and exchange, KIMSHEALTH collaborates with leading research institutions, universities, and industry partners. By forging partnerships with academic and scientific communities, the hospital creates an ecosystem that promotes research collaboration and innovation. A Planned Forethought KIMSHEALTH has recently signed an MoU with the Government of Tamil Nadu, marking a significant milestone in their commitment to expanding healthcare facilities in the Southern region of Tamil Nadu. The hospital has commenced the construction of an extensive 200-bed Super-Specialty & Cancer Hospital in Nagercoil. This advanced facility will cater to the region's growing demand for specialised healthcare services. It will also be equipped with a Bunker for radiation therapy, transplants, a fully- fledged emergency room, trauma care, and a Cath lab. The ‘Patients First’ Approach KIMSHEALTH places a strong emphasis on providing high-quality medical care by implementing evidence-based practices, employing qualified healthcare professionals, and utilising advanced medical technologies to ensure effective and safe treatments for patients. It recognizes the importance of efficient and timely access to healthcare services and strives to reduce waiting times for appointments, consultations, diagnostic tests, and procedures to ensure prompt care. Additionally, KIMSHEALTH also plans to set up family health centres, pharmacies, and diabetic centres across Kerala and Tamil Nadu. Additionally, patient communication is important for better health outcomes; clear and open communication

Stay in the known These facilities will serve as convenient access points for primary healthcare services, ensuring that individuals and families can receive the necessary medical attention closer to their doorsteps. These family health centres will also house specialised departments such as general surgery, neurology, cardiology, ENT, general medicine, paediatrics, and gynaecology departments. Subscribe to CIOLOOKINDIA KIMSHEALTH’s expansion will involve setting up five more feeder medical centres and fifteen pharmacies around the locations where KIMSHEALTH already has mother hospitals (Thiruvananthapuram (Trivandrum), Kollam, Kottayam, and Nagercoil) by the end of FY 23-24. This hub-and-spokes model will make it easier to manage the healthcare chain efficiently and significantly reduce travel times for a wider geography, ensuring that patients receive timely and specialised care. Get CIOLOOKINDIA Magazine in Print and Digital on www.ciolookindia.com Furthermore, the proposed expansion plans will add over five hundred beds to the existing capacity of 2000 beds, creating approximately one thousand new job opportunities. This initiative will benefit the employment prospects in Kerala and Tamil Nadu, contributing to the region’s economic growth as well. Subscribe Today I N D I A

From Emergence to Prominence MedTech and its Bene?ts for Healthcare Organizations T echnology is like a philosopher’s stone. Everything it touches gets transformed into something fictitiously real. Technology not only transforms things, sectors, industry, or our thinking, but also imposes its distinctive mark upon that sphere. technological advancements in healthcare. These innovations revolutionized diagnostics and laid the foundation for the MedTech landscape we know today. The Digital Revolution: The mid-20th century witnessed the convergence of computers and digital technology, marking a significant turning point for MedTech. Electronic health records (EHRs) emerged, offering a digital alternative to paper-based patient records. This transition not only streamlined record-keeping but also set the stage for future digital innovations in healthcare. Thus, things become High-Tech. Education technology becomes EdTech; Financial technology becomes FinTech; Biology plus technology becomes BioTech; Property technology becomes PropTech; Food technology becomes FoodTech; Agricultural technology becomes AgriTech; Clean technology becomes CleanTech; Travel technology becomes TravelTech; Advertising technology AdTech; Regulatory technology becomes RegTech; Healthcare technology becomes HealthTech; and so on. The Internet Era: As the internet became ubiquitous in the late 20th century, MedTech experienced a paradigm shift. Telehealth, online patient portals, and remote monitoring solutions gained prominence. These technologies expanded access to healthcare services and improved patient engagement by allowing remote consultations and access to health information. The marriage of technology and healthcare has ushered in a transformative era, revolutionizing the way medical professionals diagnose, treat, and manage patients’ health. The emergence of Medical Technology (MedTech) has heralded a transformative era in healthcare. With cutting- edge innovations, sophisticated devices, and data-driven solutions, MedTech has become an essential component of modern healthcare organizations. The Rise of Data Analytics and AI: In the 21st century, data analytics and artificial intelligence (AI) became integral to MedTech. Big data analytics and machine learning algorithms enabled healthcare organizations to extract actionable insights from vast amounts of data. This data-driven approach has revolutionized clinical decision- making, personalized treatment plans, and predictive analytics for disease management. The Evolution of MedTech Medical Technology, often referred to as MedTech, has undergone a remarkable journey from its emergence to becoming a prominent force in the healthcare industry. Benefits of MedTech for Healthcare Organizations The rise of MedTech has brought about numerous benefits for healthcare organizations, impacting patient care, operational efficiency, and overall healthcare delivery: The Early Days: The roots of MedTech can be traced back to the early 20th century when groundbreaking inventions such as X-rays and electrocardiographs paved the way for 18 19 August 2023 August 2023 www.ciolookindia.com www.ciolookindia.com

Enhanced Patient Care: MedTech has significantly improved patient care by enabling more accurate diagnostics, personalized treatment plans, and timely interventions. Devices like MRI machines, CT scanners, and robotic surgery systems have revolutionized medical procedures. Challenges and Considerations While the benefits of MedTech are substantial, healthcare organizations must also navigate challenges, including data security, interoperability issues, and the cost of implementing and maintaining these technologies. Ensuring patient privacy and complying with regulatory requirements remain critical considerations. Efficient Healthcare Delivery: EHRs and telehealth platforms have streamlined healthcare delivery. Physicians can access patient records remotely, collaborate with specialists, and offer teleconsultations, reducing the need for physical visits and wait times. Technology’s impact on medicine and healthcare is nothing short of revolutionary. MedTech, including Telehealth, AI, EHRs, wearable devices, 3D printing, surgical robotics, biotechnology, and genomics are driving unprecedented advancements in patient care, diagnosis, and treatment. Telehealth and telemedicine have emerged as game- changers in healthcare delivery. These technologies leverage telecommunications to facilitate remote consultations, diagnostics, and treatment. Patients can now connect with healthcare providers from the comfort of their homes, leading to increased accessibility and convenience. Telehealth has proven especially valuable during the COVID-19 pandemic, minimizing the risk of virus transmission and ensuring continuous care. Data-driven Insights: Healthcare organizations can harness the power of data analytics to gain valuable insights into patient populations, disease trends, and treatment outcomes. This data-driven approach facilitates evidence- based decision-making. Cost Savings: MedTech has the potential to reduce healthcare costs through preventive care, early disease detection, and remote monitoring. By identifying health issues at an earlier stage, healthcare organizations can prevent costly hospitalizations. As technology continues to evolve, it holds the promise of delivering more personalized, efficient, and accessible healthcare, ultimately improving patient outcomes and reshaping the future of medicine. Embracing these innovations and addressing associated challenges will be crucial in harnessing the full potential of technology in healthcare. The journey of MedTech from its early beginnings to its current prominence has revolutionized healthcare organizations worldwide. Improved Patient Engagement: Patient engagement tools and mobile health applications encourage individuals to take an active role in managing their health. These technologies offer features such as medication reminders, health tracking, and access to educational resources. Streamlined Operations: Administrative tasks, such as appointment scheduling, billing, and claims processing, have become more efficient through the automation capabilities of MedTech solutions. This reduces administrative burdens on healthcare staff. Telemedicine’s Reach: Telemedicine has expanded healthcare access, especially in remote and underserved areas. Patients can now receive consultations from specialists without the need for long-distance travel. Research Advancements: MedTech supports medical research by providing data collection tools, remote monitoring capabilities, and platforms for clinical trials. This accelerates the development of new treatments and therapies. 20 August 2023 www.ciolookindia.com

Best-in-Class Healthcare Brands in India 2023 The Multidisciplinary Advantage beds, three state-of-the-art operation theatres, an advanced Cath lab, a robotic surgery suite, an endoscopy suite, isolation rooms, and daycare services. The hospital is known for its oncology expertise, as it is home to the panel of top oncologists. The hospital handles all types of oncology surgeries and chemotherapies. Orthopedics, ENT, Bariatric Surgery, Cardiology, Cardiac Surgery, Dentistry, Emergency Medicine, Endocrinology, Surgical Oncology, Medical Oncology, Gastroenterology, General Medicine, GI Surgery and Proctology, Gynecology, Minimally Invasive surgeries of Laparoscopy/ Thoracoscopy, and other services are available at the hospital. Nephrology, Neurosurgery, Ophthalmology, Plastic and Reconstructive Surgery, Pulmonology, Thoracic Surgery, Urology, Vascular Surgery, Radiology, and many other specialties are available. ACI-CHH’s Kemp's Corner facility is well equipped with three operating rooms and an endoscopy theater for preventive health care and dental care. It combines cutting- edge infrastructure with technological advancements in a delightfully pleasant, patient-friendly setting. It's a fantastic team of qualified doctors who work around the clock to provide patients with the best medical care possible. The hospital has a rich history, beginning as a boutique hospital led by India's leading Obstetrician and Gynecologist, late Dr VN Shirodkar, who assisted in the birth of the former Prime Minister, the late Honorable Rajiv Gandhi, here. Dr Ramakant Deshpande Chairman of Asian Institute of Oncology Pvt Ltd – Cumballa Hill Hospital Asian Cancer Institute-Cuballa Hill Hospital (ACI-CHH) ACI-Cumballa Hill Hospital also offers comprehensive health checkup packages for people of all ages. There are facilities for pulmonary function testing, stress testing, 2D echo with dobutamine, ECG, mobile x-ray, digital x-ray, ultrasound, mammography, and interventional radiology. Accident and Emergency, Blood Storage Unit, Daycare, Dietetics, Physiotherapy, Speech Therapy, 24x7 Pharmacy, and Mortuary are also available. The hospital was later managed by renowned cardiothoracic surgeon Dr KR Shetty, who expanded it into a tertiary care facility specializing in heart ailments under the new name Cumballa Hill Hospital and Heart Institute. Recovered Patients Expressions of Gratitude Manjula Kochher – “I had a very satisfying experience with the hospital. All staff - doctors, nurses, administrative staff, and room service staff- are very good and cooperative. Always prompt in replying to your queries. I am glad that I choose this hospital for my treatment. Thanks a lot for all your support and caring.” This location now has the added benefit of excellence in cancer care provided by Asian Cancer Institute which has been constantly awarded as the Western India's Best Cancer Care Center for three consecutive years (Times of India 2017,18,19,20). This is because ACI-Cumballa Hill Hospital provides excellence in all tertiary care disciplines as well as cancer care. Anuraj Anand – “Really good hospital, with awesome surgeons and health care staff. I was operated on for oesophagus cancer here. Dr Deshpande and his team of doctors took really good care of me and my health. Dr Anjali is an amazing physiotherapist who made sure I did all my exercises which really helped me get back on my feet. Thanks to the entire ACI for taking good care of me!” Fostering Compassionate Healthcare World-class Cancer Care with a Humane Touch F ACI-CHH offers all the treatments in the modern state-of- the-art infrastructure with several characteristic features, including top-notch doctors, Fast Investigations and Fast Treatment, Mammography, a Dedicated daycare unit for chemotherapy, Trained staff for chemotherapy, Medicine is prepared under proper techniques and a biosafety cabinet, Histopathology, Cases are Published as Research Papers, there are Weekly clinical meets where the cases have been discussed, and 24*7 laboratory and diagnostic centre. or an individual, battling with cancer is a nightmarish battle for survival. More than often, cancer is detected in the later stages, making it difficult for the patient to respond positively to the treatments offered and thus endure the ordeal. More than quick diagnosis and the precise treatment, what all of the patients expect are qualities like compassion, humane caring attitude, affordability and easily accessible care that can ensure them speedy recovery. ACI-Cumballa Hill Hospital, located in the heart of Mumbai at Kemps Corner is backed and managed by a team of renowned oncosurgeons from The Asian Institute of Oncology Pvt Ltd. The distinguished multispecialty panel, backed by a team of experienced healthcare professionals, promises to provide comprehensive, advanced holistic treatment. ACI-CHH has developed an approach for providing personalized medical treatment with a humane touch, reviving hope in healthcare. Apurva Avarsekar – “The health care service provided at Cumballa Hill Hospital is excellent. The doctors are extremely efficient, proficient and friendly. The nursing team is very helpful and caring. I would especially like to thank Dr Anjali Parabh for the physiotherapy treatment that she gave me. She is an intelligent, bubbly and a sweet person who made all the sessions enjoyable. I would recommend this hospital for its atmosphere as well as the professional doctors and nursing staff.” The hospital is running a short-term oncology course for the nursing staff. Also, facilities like a Trained staff, Panel of Cardiologists and Cardiac Surgeons, 24*7 Cardiac Cath Lab and Cardiac OT are available for immediate treatment. ACI-CHHs well-equipped ICU manages cardiac patients and treats international patients too. In this regard, Asian Cancer Institute-Cumballa Hill Hospital, aka ACI-CHH has emerged as an institution with dedication, commitment, and values at the foundational core of its existence and operations. The Healing Foundation of Hope ACI-Cumballa Hill Hospital is a NABH Accredited multi- speciality COVID-free tertiary healthcare centre with over 50 beds – out of which 11 are Intensive Care Unit (ICU) Pruthviraj Chaudhari – “Amazing support provided by Hospital doctors, sisters, brothers and medical staff. 22 23 August 2023 August 2023 www.ciolookindia.com www.ciolookindia.com

ACI-CHH is a NABH Accredited 50+ bedded multi-speciality COVID free tertiary healthcare centre with 11 ICUs, three state-of-the-art operation theatres, an advanced Cath lab, a robotic surgery suite, an endoscopy suite, isolation rooms, and daycare services. Tech-enrichment Towards the Healthiest Future Technological applications in healthcare have brought about the much-needed transformation, allowing doctors to make more accurate and timely diagnosis. It has aided in efficient data management by creating, handling, analyzing, and comprehending data in real time. "Our operation theaters, modernized fully equipped Cath Lab, ICUs, pharmacy, laboratory, and radiology (X-ray and ultrasonography) services are open at all times, every day," Dr Ramakant says. Sharing ACI-CHH’s vision, mission and values Dr Ramakant says ACI-Cumballa Hill Hospital, an innovative and leading tertiary care hospital is dedicated to transforming patients’ lives through clinical quality, patient- centric service and unmatched commitment. He states, “We are committed to providing compassionate, accessible, high-quality, cost-effective healthcare to the community.” Iconic Hospital in Oncology in Mumbai by mid-day Health & Wellness Icons. The facilities are very good. Communication with any staff/doctor is very convenient. Hygiene is up to the mark. The canteen food served is healthy. Thank you for your service.” Ÿ An Empowering Leadership At ACI-Cumballa Hill Hospital, Dr Ramakant and his team recognizes the value of every person and are guided by their mission of commitment to excellence and leadership. He adds, “We at ACI-CHH believe in providing personalized medical treatment with a humane touch. And that is our future vision, too.” *ACI-CHH Hall of Fame* Dr Ramakant Deshpande, Chairman of Asian Institute of Oncology Pvt Ltd – Cumballa Hill Hospital, has been the driving force behind the developments and exceptional services provided by ACI-CHH. Dr Ramakant specializes in the treatment of Esophageal, Lung, Chest Wall, Mediastinal, Pediatric, and Thoracoscopy/Robotic Surgery tumors. He goes on to say that their advanced cardiology services are equipped with Western India's first Artificial Intelligence (AI)-based platform with Low Dose Technology in Best-in- Class Patient Care. Virtual Simulation with enhanced capabilities and 78% contrast volume reduction in structural heart procedures. The Asian Cancer Institute - Cumballa Hill Hospital has many awards and achievements as a testament to its humongous success and popularity amidst healthcare seekers. He further says that they are investing in people, processes, technologies, infrastructure, and advancing themselves with a 360-degree holistic and sustainable strategic approach. “Getting patients from all parts of the country and the world, we have steadily designed our expansion plan, which has footprints in the making – Centers in UP, Bhuvaneshwar, Indore, Navi Mumbai, Borivali, Muscat, and Vietnam,” concludes Dr Ramakant. 9th Empower Award 2023. Critical Care Health Survey 2022. Midday Health & Wellness Award 2021. Multi-Speciality Survey 2021. Emerging Multi-Speciality Hospital by Times Healthcare Leaders 2020-21. Best Emerging Multi-Speciality Hospital by Times of India Healthcare Surgery 2020. Iconic Emerging Multi-Speciality Hospital 2020 by Mid-Day Iconic Awards. Best Emerging Multi-Speciality Hospital Best Orthopedic and Sports Medicine Hospital Award First position as a national single speciality hospital in all India critical care hospital ranking survey 2023. Ÿ Ÿ Ÿ Ÿ Ÿ Dr Ramakant is a well-known cancer expert with over 35 years of experience. He has been very active and passionate in providing dedicated services that not only cured the patients but also provided valuable guidance to the patients and their families in adhering to the procedures and protocols. Words of Wisdom Dr Ramakant advises aspiring cancer specialists to ‘have an approach to learning new things and observe doctors in their medical practice.’ Understanding the symptoms, scheduling proper diagnosis with tests, and determining the exact cause are all critical. As you work on more cases, you will gain confidence. Be curious about the treatments, duration, and results by monitoring the patient’s condition, health status, and repetitive diagnostic reports. Talk positively and give your best possible services and guidance. Ÿ With his diagnosis and effective treatments, his vision and broader approach to the patient's condition have been accurate. Throughout his distinguished career, Dr Ramakant has assisted and guided the development of several oncologists. Ÿ Ÿ Ÿ Ÿ 24 25 August 2023 August 2023 www.ciolookindia.com www.ciolookindia.com

How Telehealth is Driving Constant in the Modern Niche? he world is changing. I can sense it in the nerves of times, the breaths of space, and oceans of human hearts. Accessibility and Convenience Innovations Healthcare T Today’s era is moving at a break-neck speed, while technology is advancing at an unprecedented rate. The hyper-active technovators are daily disrupting every industry and each sector. How can the healthcare industry, in such scenarios, remain and exception to the winds of change? experiences, improved access to care, and greater efficiency in healthcare delivery. One of the most evident impacts of telehealth is the increased accessibility and convenience it offers patients. Traditionally, accessing healthcare services often involved time-consuming visits to healthcare facilities, which could be particularly challenging for those living in remote or underserved areas. With telehealth, patients can consult with healthcare professionals from the comfort of their homes using video conferencing, chat, or phone calls. This convenience has been a game-changer for many, allowing them to seek timely medical advice without the need for travel. After the revolutionary marvels of telecommunication and television, the rise of telehealth is one of the most significant and transformative changes in recent years. This innovative approach to healthcare delivery has been a driving force behind constant innovations in the modern healthcare niche, revolutionizing the way patients access medical care and doctors provide it. Expanded Reach Telehealth has broken down geographical barriers, expanding the reach of healthcare services. Patients in rural or medically underserved regions now have access to specialists and healthcare facilities that were previously out of reach. This increased reach has been critical in addressing healthcare disparities and ensuring that more people receive the care they need. The Telehealth Revolution Actually, from old times, doctors visiting patients in emergency cases has been an elitist and selective trend. That trend evolved into the current practice of telehealth, where, healthcare- givers are now reaching out to the outpatients in the remotest corners of the geographies. Efficient Care Delivery Efficiency in healthcare is crucial, and telehealth has streamlined many aspects of care delivery. Through electronic health records (EHRs) and telehealth platforms, healthcare providers can access patients’ medical histories and relevant data, leading to more informed decision- making. Moreover, telehealth has facilitated better coordination among healthcare teams, allowing for quicker referrals and consultations. Also, virtual consultation has been there since quite a time now. It became advanced in terms of distance, reach, and scope. Furthermore, telehealth, sometimes referred to as telemedicine, is a broad term encompassing the use of digital information and communication technologies to provide remote healthcare services. This transformative approach to healthcare has brought about several notable changes in the industry, leading to enhanced patient 26 26 27 27 August 2023 September 2023 August 2023 September 2023 www.ciolookindia.com www.ciolookindia.com www.ciolookindia.com www.ciolookindia.com

Chronic Disease Management time data will enable early intervention, reducing hospitalizations and improving patient outcomes. Telehealth has proven to be invaluable in the management of chronic diseases. Patients with conditions like diabetes, hypertension, or heart disease can benefit from remote monitoring devices that transmit vital health data to their healthcare providers. This continuous monitoring enables early intervention and personalized care plans, improving patients’ quality of life. Telemedicine Platforms and Ecosystems: Telehealth platforms will continue to evolve into comprehensive ecosystems that offer a wide range of healthcare services. These platforms will integrate video consultations, EHRs, appointment scheduling, prescription management, and more. Patients will have seamless access to their medical records and healthcare providers through these platforms. Mental Health Support Telepsychiatry and Mental Health Services: Telepsychiatry and teletherapy services will see substantial growth, addressing the increasing demand for mental health support. Virtual mental health visits will become more accepted and accessible, reducing stigma and improving access to care. The rise of telehealth has also been instrumental in addressing the growing mental health crisis. With the anonymity and accessibility of virtual therapy sessions, more individuals are seeking help for mental health concerns. Telehealth has destigmatized mental health care and made it easier for people to connect with mental health professionals. 5G Connectivity: The widespread adoption of 5G technology will enable faster and more reliable connections for telehealth services. This will support high-definition video consultations, remote monitoring, and real-time data transmission, even in remote areas. Innovation in Health Tech Telehealth’s growth has spurred innovation in health technology. Wearable devices, mobile apps, and remote monitoring tools have become integral components of telehealth solutions. These technologies allow patients to actively participate in their healthcare, promoting self- management and preventive care. Telehealth has ushered in a new era of healthcare innovation. As technology continues to advance and healthcare adapts to the digital age, telehealth will remain a driving force in shaping the modern healthcare niche, ensuring that patients receive the care they need when and where they need it. Challenges and Future Outlook While telehealth has brought about significant improvements in the healthcare landscape, it also faces challenges. Issues related to data security, insurance coverage, and licensure for providers practicing across state lines remain to be addressed. However, it’s clear that telehealth is here to stay and will continue to drive innovations in healthcare. AI and Machine Learning Integration: Artificial intelligence (AI) and machine learning will play a pivotal role in telehealth. These technologies will be used for more accurate diagnosis, predictive analytics, and personalized treatment plans. AI-powered chatbots and virtual health assistants will also become more sophisticated in providing patient support and answering medical queries. Remote Patient Monitoring: Remote patient monitoring (RPM) will become more prevalent, especially for chronic disease management. Wearable devices, sensors, and IoT (Internet of Things) technologies will continuously collect and transmit patient data to healthcare providers. This real- 28 28 August 2023 September 2023 www.ciolookindia.com www.ciolookindia.com

Best-in-Class Healthcare Brands in India 2023 irst, we must congratulate ourselves for emerging F not for our healthcare industry's unorganized and fragmented nature. private player in this “Secondary Plus Healthcare Model,” an integrator between primary and tertiary care hospitals. from the global pandemic, though with a widespread impact, which would have been lessened if Optimum Efficiency Sharing insights about Be Well Hospitals’ offerings and aspects that make it stand out in the cutthroat competition; Dr. Vetrievel states that they are establishing a unique healthcare model with just 50-75 bed facilities in semi- urban and district headquarters towns, with accessibility and affordability being their clear focus. “Because of our sheer efficiency, capital planning and centralized cost optimization, we can offer affordable services,” he insists. This fragmented nature is why we consider healthcare a place to visit to get well. From now on, there is an urgent need for us to change our mindset if we wish to tackle similar situations henceforth. Be Well Hospitals - a pioneering network of multispecialty hospitals with a focus on Emergency, Multispecialty, and Preventive Care is effectively fulfilling the modern mindset demand of creating a holistic, well integrated and sustainable “SECONDARY” healthcare ecosystem amidst the primary and tertiary layers of network that prevails currently. Looking at the secondary procedures and the costs involved, 60-70% of admissions in big sector hospitals are currently secondary care procedures. Presently, Be Well charges only 1/3rd of what is being charged in other renowned brands, absolutely with no compromise in providing efficient and quality healthcare services. Dr. Vetrievel has practised medicine for a decade at various international medical institutions in Maldives, Switzerland, Germany, the United Kingdom, Ireland and, Australia. Dr C. J Vetrievel, the Founder, Chairman and Managing Director, believes that any robust Healthcare delivery model should have organized interconnected primary, secondary and tertiary care established systems. No one is thinking of creating a secondary care network. “We at Be Well are pioneers in this for the benefit of healthcare sectors.” Before founding Be Well Hospitals, he was the Chief Operating Officer of the Projects Division of Apollo Hospitals, Chennai and held many senior positions in the Apollo Hospitals group and was in charge of Setting up large-scale hospitals in India and abroad. Only Choice for Trusted Networked Higher Secondary Care Provider Fostering a Tech-optimized Network Furthermore, in India, everyone who wants to utilize healthcare services goes to bigger hospitals even for secondary care procedures (as there is no choice of a trusted secondary care provider). The cost in bigger hospitals are expensive due to overheads and complexity “So to reverse the healthcare seeking behaviour of our country, we are aiming to create a Be Well network and thereby work towards putting money back into the patient's pocket through our innovative model.” Being an experienced leader, he shares his opinion on how adopting modern technologies like AI and ML impacts today’s healthcare sector and how Be Well is adapting to the change. He claims that AI and ML can analyze vast amounts of patient data to provide personalized treatment plans tailored to the individual's needs. It can lead to more effective treatments and improved patient outcomes. Pioneers of a Robust and Affordable Healthcare Delivery Model Started in 2011, today, Be Well Hospitals is located in 12 semi-urban/towns across Tamil Nadu – Tambaram, T Nagar, Kilpauk, Poonamalle, Anna Nagar, Ambattur, Pondicherry, Pudukottai, Tuticorin, Erode, Cuddalore, and Nagercoil. AI and ML can automate administrative tasks, such as appointment scheduling, billing, and medical record- keeping, freeing healthcare professionals' time to focus on patient care. Being an Emergency and Multispecialty Secondary Care Hospital, the healthcare delivery model ensures accessible and quality healthcare. The goal of Be Well is to continuously spread health awareness among the Indian population in meaningful and engaging ways in order to attain well- being of one and all. Be Well became the first organized “Though at an early stage, we are also working with experts to maximize the benefits of technology.” Considering the current industry scenario, he reveals that they face multiple challenges and needs to continuously overcome them. “The Health Care Delivery System is 30 31 August 2023 August 2023 www.ciolookindia.com www.ciolookindia.com

Be Well Hospitals’ Hall of Fame: Because of our sheer efficiency, capital planning and centralized cost optimization, we can offer affordable services. Be Well Pudukkottai awarded Pioneers in Emergency Medicine by IIEMS- Hyderabad. Ÿ IMA, TN & UNICEF, Chennai awarded Be Well Pudukkottai as a “Mother & Baby-friendly hospital.” Ÿ Best Primary Healthcare Hospital Award at The 6th Annual Medical Excellence Awards – 2022. Ÿ fragmented in our country compared to developed countries. There was a compelling need for an organized network of hospitals like Be Well (addressing accessibility, affordability and quality care to all), which could disrupt as to how health care services is being delivered in our country currently.” Received Corona Warrior Award - by our Medical Director and our Drs Team from CTACIS by Our Honourable Minister for Health and Family Welfare of Tamil Nadu, Mr Ma. Subramanian. Ÿ Received Best Multispecialty Hospitals Award from Global Healthcare Innovation Award and Conference 2022. Ÿ All is Well with Be Well Ecosystem Running a distributed small-format hospital chain contains numerous challenges. At Be Well, they have understood and streamlined SOP (Standard Operating Procedures) for all activities. They have in-house training, continuous know-how & updates involved, and knowledge enhancement drives to overcome the challenges. Received India’s Best 20 Hospitals of 2022 Certificate from the Industry Insights. Ÿ In his advice to budding professionals who are aspiring to venture into the healthcare sector, Dr Vetrievel says, “Focus on real-time problems, innovate and find solutions. Capital is available, and you should be prudent in expansion.” There is always a peril when you scale. Fundamentally, ensure that you build a strong foundation and dream of creating institutions that will last generations and thereby help improve the lives of the common person.” On envisioning scaling of Be Well Hospitals’ operations and its deliverables in the future, he divulges the strategies that are in the making: Its goal is to expand by setting up of 50 hospitals in the state of Tamil Nadu and eventually establish 500 branches Pan India. To speed up the process of ensuring easy access to quality and affordable healthcare, they also utilize their expertise and experience to help others in India and developing countries set up hospitals that meet high-quality standards. “We support several upcoming healthcare brands by offering Consultancy, right from evolving the concept to commissioning and facilitating everyday operations, which is also one of our niches which we will be running in parallel in the near future,” he concludes. 32 August 2023 www.ciolookindia.com

I days of one-size-fits-all products; modern skincare brands have embraced a personalized approach, redefining beauty standards and empowering individuals to embrace their unique skin. Personalization through Technology: Technology has revolutionized the skincare industry, enabling brands to offer personalized experiences to their customers. Virtual consultations, skin analysis apps, and AI- powered algorithms help customers identify their unique skin concerns and receive tailored product recommendations. This level of personalization enhances the overall skincare journey and fosters brand loyalty. n today's fast-paced world, the beauty industry constantly evolves, and skincare brands play a pivotal role in shaping the beauty landscape. Gone are the The Evolution of Skincare Brands: The journey of skincare brands began centuries ago when ancient civilizations explored various natural ingredients to nourish and protect their skin. From ancient herbal remedies to the first commercial skincare products, the industry has come a long way. The 20th century witnessed the rise of iconic skincare brands, introducing innovative products such as moisturizers, cleansers, and sunscreens. As technology advanced, the skincare industry witnessed a paradigm shift. Research and scientific breakthroughs led to a deeper understanding of skin biology, paving the way for cutting-edge formulations. Today, modern skincare brands leverage the power of technology, research, and natural ingredients to deliver effective and personalized solutions. Global Reach and Accessibility: The internet and e-commerce have made skincare products accessible worldwide. Modern skincare brands can now reach customers across the globe, breaking down geographical barriers. The rise of social media and influencer marketing further amplifies brand visibility, allowing skincare enthusiasts to explore and connect with brands they might not have discovered otherwise. Brands Brands Advancements in Ingredient Technology: Modern skincare brands harness the latest advancements in ingredient technology to create high-performance formulations. From peptides that stimulate collagen production to hyaluronic acid for intense hydration, these brands incorporate scientifically proven ingredients that deliver tangible benefits to the skin. Redefining Beauty Redefining Beauty Standards: Modern skincare brands have ushered in a new era of beauty, emphasizing inclusivity and celebrating diversity. They recognize that beauty comes in all shades, ages, and skin types, challenging traditional beauty norms. Brands now focus on empowering individuals to embrace their natural beauty, nurturing self-confidence, and promoting self-expression. Skin Health as a Priority: Beyond aesthetics, modern skincare brands prioritize skin health. They educate consumers about the importance of a well-rounded skincare routine that includes cleansing, moisturizing, sun protection, and targeted treatments. By emphasizing skin health, these brands instil a long-term approach to beauty and encourage customers to invest in their skin's well-being. Diverse Product Offerings: One of the key aspects of modern skincare brands is their diverse product offerings. They cater to various skin concerns, such as ageing, acne, hyperpigmentation, and sensitivity. From serums infused with potent antioxidants to lightweight moisturizers with SPF protection, these brands curate product lines that address specific needs and deliver visible results. Innovative Marketing Strategies: In the digital age, modern skincare brands rely on innovative marketing strategies to engage with their audience. Social media platforms, influencer partnerships, and user-generated content drive brand awareness and foster authentic connections with consumers. Clean and Sustainable Beauty: With growing environmental consciousness, modern skincare brands have embraced clean and sustainable beauty practices. They prioritize using eco-friendly packaging, responsibly sourced ingredients, and cruelty- free formulations. Consumers are increasingly seeking products that align with their values, and these brands deliver on the promise of responsible beauty. The Era of Transparency: Transparency is a hallmark of modern skincare brands. They provide clear and concise information about their products, ingredients, and research. This transparency builds trust with consumers, who appreciate brands that are open about their practices and values. 34 35 August 2023 August 2023 www.ciolookindia.com www.ciolookindia.com

Advancements in Global Skincare Branding: In the globalized world, skincare brands face unique challenges and opportunities. Advancements in global skincare branding have transformed how these brands approach marketing, distribution, and product development. Brands now consider cultural nuances, regional preferences, and diverse skin needs to create targeted and effective skincare solutions for customers worldwide. Modern Skincare Brands in the Era of Globalization: The era of globalization has transformed the beauty industry, and skincare brands play a central role in this evolution. As cultures intertwine and beauty enthusiasts seek diverse and effective solutions, modern skincare brands are well-positioned to redefine beauty standards and empower individuals to embrace their unique skin confidently. Cultural Sensitivity and Inclusivity: Global skincare branding goes beyond translating marketing materials into different languages. It involves understanding and respecting the cultural norms and sensitivities of diverse markets. Brands must be mindful of packaging, imagery, and messaging to ensure they resonate with the local audience and foster a sense of inclusivity. In conclusion, modern skincare brands have redefined beauty by embracing inclusivity, personalization, and sustainability. With a focus on skin health, cutting-edge formulations, and global accessibility, these brands empower individuals to celebrate their unique beauty confidently. As the industry continues to evolve, it's evident that modern skincare brands will continue to play a vital role in shaping the future of beauty. Adapting to Local Regulations: Different regions have varying regulations and standards for skincare products. Global skincare brands must navigate these complexities to ensure compliance while maintaining product consistency. Adapting to local regulations also involves tailoring product formulations to meet specific requirements in different markets. Collaborations with Local Influencers: Influencer marketing has become a powerful tool for skincare brands to connect with their audience. Global brands collaborate with local influencers and beauty experts to gain credibility and reach in new markets. These influencers can provide authentic reviews and recommendations, driving brand visibility and sales. E-commerce and Accessibility: The rise of e-commerce has revolutionized how skincare brands reach global customers. Brands can establish online stores or partner with reputable e-commerce platforms to sell their products internationally. This accessibility enables customers from various countries to easily access and purchase their favourite skincare products. About the Rooppreet Kaur, Director with a track record of driving successful business strategies and achieving significant growth milestones. Skilled in team leadership, strategic planning, and fostering strong client relationships. Currently responsible for overseeing company operations and driving innovation to deliver exceptional results. Sustainability and Social Responsibility: Global skincare branding necessitates a commitment to sustainability and social responsibility. Brands that prioritize ethical sourcing, eco-friendly packaging, and support social initiatives gain favour with consumers who value responsible and conscious beauty choices. 36 August 2023 www.ciolookindia.com

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Best-in-Class HealthCare Brands in India

Best-in-Class HealthCare Brands in India

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