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5.tBe careful not to neglect loyalty: Real estate inbound marketing and customer loyalty. Once your clients have bought or sold their property, they lose interest, move on, and when a new project is born, they change agency. Their loyalty is very limited. Realtor Mississauga makes sure to maintain this interest through specific communications to reactivate your contacts when they have a new project.
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The goal? Multiply the points of contact with your targets and offer them quality content. Adopt multi-distribution of ads: As a real estate agency, the first thing to automate when it comes to communication of anInvestment opportunityis the posting of ads. Indeed, the latter must be promoted on many channels: website, online distribution platforms, social networks, agency showcase, emailing, print magazines, etc. Updating these media would require a full-time person. However, real estate transaction software is optimized to accomplish this task with just one click. Broaden your communication spectrum, select new content: Today, your targets are saturated with ads. You must therefore diversify your communication to attract them through new means. You send emails whose content will relate to real estate news, tax advice, or tips on related topics such as decoration. No need to create this content, it is already available on the internet. The selection can even be automatic. This type of communication allows Top Realtor in Brampton to work on your notoriety over the long term and thus detect when the time is right for real estate projects. Standardize your email templates: Many communications are sent to your customers and prospects by email. To develop your notoriety, the first important point is to work well on the models of your emails according to your graphic charter. The second point is to stay regular in your communication rhythm. You must therefore frequently generate informative emails to your targets. To do this well, you can therefore recruit a person for operational communication. Or you can simply standardize and automate your email templates through your transaction software. All you have to do is send it with a single click.
The real estate sector is changing. The buyers and sellers are adopting new behaviors, new competitors emerge, and technologies are new to improve your daily life. In such a context, you must show a great ability to adapt to continue your business development. As a traditional agency, how to deal with 100% web agencies that occupy a large place in digital commercial prospecting? Inbound Marketing real estate is a solution to seriously consider. But what are we talking about exactly? Be careful not to neglect loyalty: Real estate inbound marketing and customer loyalty. Once your clients have bought or sold their property, they lose interest, move on, and when a new project is born, they change agency. Their loyalty is very limited.Realtor Mississauga makes sure to maintain this interest through specific communications to reactivate your contacts when they have a new project. Indeed, real estate inbound marketing is not the only objective to generate commercial opportunities, it also allows you to maintain your network. We know that the buyer of today can be the seller of tomorrow and vice versa. You must therefore make sure that your contacts remember you for their future projects.
